Episode 104

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Published on:

7th May 2024

#104 Revitalise Your Blog & Master Your Website

Welcome to Episode 26 of the 90-Day Website Mastery Podcast! Jonny Ross and Pascal Fintoni are back with another engaging episode packed with expert insights and actionable advice for website owners and content creators.

🔹 Segment Breakdown:

  • You Ask, We Answer: Tackling blogger burnout and content repetition. Feel like you're on repeat with your blog posts? Jonny and Pascal discuss strategies to keep your content fresh and engaging.
  • Website Stories: Unveiling 'The Ultimate Website Toolkit' - a comprehensive guide featuring 50 essential tools to enhance your website. Dive into the creation and curation process behind this invaluable resource.
  • The Website Engine Room: Discover tools that transform your approach to SEO and content creation. Jonny introduces SpyFu for competitor analysis, while Pascal shares a revolutionary content outline generator to streamline your content planning.
  • Website Call to Action: Immediate steps to optimize your website, focusing on color scheme adjustments for improved accessibility and user comfort, and revisiting your website’s to-do list to prioritize impactful changes.

🔹 Key Takeaways:

  • Understand the importance of revitalizing your blogging strategy to maintain engagement and relevance.
  • Explore practical tools that simplify and enhance your website management and content creation efforts.
  • Learn how small tweaks, like optimizing color schemes and tackling key website tasks, can significantly enhance user experience and SEO.

🔹 Episode Highlights:

  • Insightful discussions on overcoming content fatigue and the importance of continual learning and adaptation in digital content creation.
  • An in-depth look at 'The Ultimate Website Toolkit', discussing each tool’s role in building a proud and efficient website.
  • Practical advice on how to apply these tools directly to your website management practices for immediate results.

🔹 Action Steps:

  • Consider the tools discussed in this episode to address specific challenges on your website.
  • Reflect on your content strategy to ensure it remains fresh and engaging for your audience.
  • Implement the recommended color scheme optimization to enhance accessibility and user interaction on your site.

🔹 Join Us Live:

Catch the excitement and learn directly from the experts by joining us for the live podcast sessions! Your input can drive our content, helping us address your specific challenges and interests in upcoming episodes.

🔹 Connect with Us:

Have questions or need personalized advice? Book a discovery call with Jonny or Pascal at 90daymarketingmastery.com, and let us help you make your website a success!

Don’t forget to download 'The Ultimate Website Toolkit' from the show notes and check out how these 50 tools can transform your website management experience.

👋 See you in the next episode for more insights and actionable tips. Keep enhancing your web presence and driving towards digital excellence!

Chapters:

00:00:16 - Introduction to 90-Day Website Mastery Program


Introduction to the 90-Day Website Mastery Program, including the live broadcast on various platforms, the format of the show, and the segments included in each episode.


00:01:34 -Reclaiming Your Online Space


Discussion on the importance of reclaiming your online space, reflecting on the website experience, and making practical adjustments for online visitors.


00:02:34 - The Importance of Blogging


Insights into the importance of blogging, addressing the feeling of repetition, and the value of blogging for business processes and engagement.


00:04:16 - Understanding the Essence of Blogging


Discussion on the essence of blogging, including the types of content typically found in a blog and the importance of redefining the term 'blog'.


00:05:39 - Content Creation and Repurposing


Exploration of content creation for internal purposes, challenges in content creation, and the concept of upcycling and repurposing content.


00:06:32 - The Evolution of Blogging


Discussion on the evolution of blogging, the shift in content formats, and the importance of adapting to changes in content creation.


00:07:36 - Revitalizing Your Blog


Insights into revitalizing blog content, the impact of dark mode on website design, and the significance of color scheme optimization for accessibility and user experience.


00:11:46 - The Ultimate Website Toolkit, Volume 1


Launch of the Ultimate Website Toolkit, Volume 1, featuring 50 handpicked tools to improve website management and performance.


00:17:20 - Website Engine Room: SpyFu.com


Introduction to SpyFu.com, a tool for analyzing competitors' SEO strategies and refining SEO and pay-per-click campaigns.


00:19:14 - Website Engine Room: Content Outline Generator


Introduction to a content outline generator tool for creating article outlines using AI technology and keyword input.


00:22:07 - Website Call to Action: Color Scheme Optimization


Call to action for color scheme optimization, focusing on accessibility, dark mode, and the impact of color schemes on user experience.


00:25:58 - Website Call to Action: The Ultimate Website Toolkit


Encouragement to download the Ultimate Website Toolkit, Volume 1, and use the tools to address top website action items and challenges.


00:27:09 - Closing Remarks and Future Engagement


Closing remarks, invitation for audience feedback, and anticipation for future episodes and engagement.

Transcript
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It's episode 26. It's the nine-day

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website mastery program. Welcome. Thanks

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for being here. Thanks for joining us.

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Perhaps you're watching live right now.

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We are live on Facebook. We're live on

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YouTube. We're live on LinkedIn. Perhaps

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you're listening to us on the podcast or

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on the repeat. However you're here,

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welcome, thanks for being here. As I

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said, it's episode 26. We wanted to find

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a way to continue to share more advice

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and insights about making your website

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work harder and for you to feel proud

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about your website again. In each

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episode, as always, we have 4 segments.

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We have the You Ask, We Answer, where we

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take a question submitted from the

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community. We've got segment 2, which is

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website stories, where we feature an

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article or a podcast or something that

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we've recently seen. The website engine

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room is our third section where we share

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an app of our choice. Pascal shares 1, I

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share 1. Something that's going to make

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your life easier as a website manager and

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content creator. And lastly of course, of

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course we finish with the website call to

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action. Every piece of content should

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finish with a call to action. And so our

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last segment is the website call to

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action, where we give you 1 change or

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adjustment that you should be making to

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your website right now. So let me welcome

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my co-host, Pascal. You all right?

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Very well. What an introduction. Well

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done you to remembering all these things.

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So yes, we've been working behind the

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scenes, researching, gathering

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information that really it's all about

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reclaiming your online space. And on the

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website is very, very important when we

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see what's happening with social media

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and the weird changes to SEO with AI and

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so on. It's really a good time now to go

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back to the website to reflect on the

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kind of experience you want to provide to

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your online visitors and make those small

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practical adjustments.

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Let's find out what we're going to talk

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about in You Ask, We Answer.

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Now, Jonny, I've got a very actually

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interesting question, 1 that we may have

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to spend a bit of time today on. I was

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working with a client, a filmmaker, that

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are doing great, great things in the

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north of England, and they basically, we

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were having a coffee, and this is pretty

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much the essence of the conversation.

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They're saying to me I've been running

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this website of mine and the blog for

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years now, selling my video production

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services as well as promoting my own

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films and I feel like I'm just repeating

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myself. I feel like I'm just going

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through the same things over and over

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again. Am I missing something? And well

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we've all had that feeling. So to begin

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with, to my client and to all of you

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listening, it's exactly the way it feels

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sadly. That you are the expert, you've

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got that curse of knowledge, and you feel

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like you're just repeating the same basic

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stuff that you don't find particularly

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challenging, but actually, your audience

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is gonna find very, very useful and

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informative, but what say you, Johnny

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Ross?

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Well, we've definitely all been there,

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and you sort of look at, you know,

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whether you're writing, whether it's

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podcasting, whether it's video, you

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always get to that point of oh, should I

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continue, you know, what's the point, you

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know, Are people reading, listening, are

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they engaging? But the answer is as long

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as it's high quality, as long as the

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quality is there, as long as it's

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helpful, you absolutely should be. And

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there's so many things that blogging can

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solve with inside the business even it's

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not just from a marketing point of view

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there's so many other reasons to blog I

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mean 1 of the things is just a way of

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keeping yourself up to date and keeping

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you in the moment and making you know by

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producing content you're having to keep

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up to date, you're having to challenge

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yourself, you're having to think about

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things, you're having to think about

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business processes and how people engage

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with your products and services. So even

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just for that reason, there's countless

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reasons, but I guess in the sort of quick

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summary is that we all feel like that at

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some point, but there's lots of reasons

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why blogging is so important.

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I like what you've said about, you know,

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we should allow ourselves to do content

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creation, which is more for us, for the

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team, and for internal purposes, you

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know, almost kind of creating a knowledge

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bank that others can then use, not always

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doing something solely for the client.

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But I wonder, and that's something you

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and I have tackled in the webinar series

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when we launched a program, whether the

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challenge or the solution begins by

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challenging the term blog, those 4

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letters that somehow are so meaningful

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they become meaningless. I mean, if I say

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blog, what does it conjure up in your

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mind compared to the person next to you?

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So I think what we should do is remind

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everybody that a blog, if you want to use

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the term still, will have typically 4

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types of content. So the first 1, which

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is what you hinted at, would be the

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industry news. So you are seen and heard

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being helpful by reporting back the most

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important news from your industry and

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that of your customers. And there could

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be actually 2, you know, assigned to the

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coin. So that's number 1. The 1 that then

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comes after that is what people typically

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do is the practical device, you know, the

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Q&A. And this is where often people say,

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well, I've already said that, I already

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explained it. And we can look at ways in

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which you can upgrade and upcycle your

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content. The third 1 is, of course, the

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free resource or the free downloadable or

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whichever term you want to use. And then

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the fourth 1 is, of course, the company

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updates. I mean, I think it's important

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for customers to know that your

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organization is going places and is

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growing. And I sometimes use simply the

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mantra of, you know, what have you done?

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What have you been? Who have you met? You

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know, as a way to summarize what the

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company updates can be like, which I know

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people find a bit awkward, but I can

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assure you audiences love to know that

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you're passionate about, you know, what

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you do and you have interesting stories.

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So I think blog is the term, but you've

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got to train your mind to think, oh, that

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means industry news, practical advice,

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free downloads, and company updates.

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Yeah, And it can be in lots of different

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formats as well can't it? So it doesn't

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have to be written, it could be audio, it

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could be video or it could be a mix. So

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it could be, if I think about it when I

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first started blogging I saw blogging as

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the core of my marketing activity and

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writing a blog would easily turn into 5

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tweets for Twitter, it would turn into a

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debate on LinkedIn, it would turn into

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something for YouTube but I think it's

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slightly different now and it might be

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that the content starts as a podcast or

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starts as a video or starts as a blog,

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but then, but you know, it can then turn

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into a blog, it can turn into a podcast.

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So that's sort of the first connotation

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that I think is important to bear in mind

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that people do have negativity around the

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word blog, especially because Google,

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must be about 4 or 5 years ago now did

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demonstrate that it was giving less rank

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to blogs but that was because people were

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keyword stuffing blogs and we were using

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them for the wrong purpose. They were

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using them purely for an SEO purpose. Now

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of course there's SEO value there but

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it's all about helpful and resourceful

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content and as long as it's helpful, as

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long as it's resourceful then you're

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doing a great job and yes it can feel

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like you're repeating yourself, you know,

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if you're blogging on a weekly basis

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perhaps, but it's about looking at some

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of the content that you've done in the

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past and actually enhancing it or

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bringing it back to life or making sure

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that it's actually still current and up

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to date. So sometimes it's important that

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you repeat yourself because you need to

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actually set it correct for the year that

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you're in.

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Yeah, that's interesting. I mean, it's

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almost like, so I've moved house and

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we're going through, you know, the

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reasonably enjoyable job of updating, you

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know, planning, painting walls. And, and

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we went to a store to buy the carpets.

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And As I was listening to the lady

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looking after us, I was thinking, this

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poor thing must be answering the same

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questions with every single client.

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Because I mean, I know nothing about

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carpets, Johnny. I mean, I probably last

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time I had to be concerned about them was

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that 10 years ago when we had a house

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near Newcastle. So, and I'm thinking, but

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that's the job, isn't it, Johnny, that

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you're the expert, people come to you as

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a newbie all of the time. So how do you

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deliver the message in a way that, you

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know, is enjoyable to you? Do you change

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format? Do you change storytelling as

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well? But for me, it's also something we

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shared in website call to action. Look at

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your stats, look at the best performing

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articles and do they need just that

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element of re-updating. I've seen some

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clever things where people record in 90

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second video summary about what the

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article is about. I've seen people

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embedding social media reactions. So you

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can do a lot of things that are not

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particularly time-consuming to kind of

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bring that, but that's the job. You have

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to repeat the basics over and over again.

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And I would say you know if you are stuck

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in that feeling like you're repeating

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yourself and not really you know should

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you be doing it, it's time to revitalize

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and it's time to 1 of the best ways to do

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that is to feed yourself full of ideas

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and information. So subscribe to

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competitors, subscribe to industry

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related news, set up Google alerts,

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follow people on Instagram on TikTok that

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are doing similar things to, similar

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products or services to you. Look at the

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competition, it's so important because

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you can so easily get left behind but at

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the same time, you can learn things and

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start talking about these things and you

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can still come across as the expert as

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long as you own the content that's the

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most important thing it's owning it and

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it's putting yourself in the minds of the

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clients and your customers and thinking

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what are their problems and how can I

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solve them And what are the things that I

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can tell them that are really gonna help

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them engage and understand that we're the

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right people? And lastly, that thing

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about company updates. Well, that's about

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the personality, isn't it? People buy

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from people they like, brands they like.

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And the only way that you can get people

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to like you is by, well, sorry, 1 of the

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biggest ways I think by getting people to

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like you is showing personality. So

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revitalize and show personality and start

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engaging more online.

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Super, I always knew it was gonna be a

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longer 1, you know, of the you ask, we

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answer, but it's so important because

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it's so emotionally charged and really

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for me the message is if you're feeling

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that way, it's not equal, I'm doing

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something wrong. It's literally, it's

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just the way it is, you know, and take it

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back to the work that you do, all of you,

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and when you have a brand new client,

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you're going through the kind of the

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onboarding, if you like the term or

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whatever, it's always the same bit that

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you have to go through and it makes sense

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to me that the website activities will

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give you the impression they are

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repetitive but it's over to you to make

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it as enjoyable as possible. I tell you

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what, it's time to move on to our next

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segment, website stories.

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Which I am extremely excited about

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because I've got a sneak peek of what

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this 1 is. So let's dive in.

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Our regular viewers and listeners will

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know that typically John and I will

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select 1 article or a podcast episode or

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video and infographic produced by

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somebody else and we react and share

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lessons. But today we have chosen

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something that John and I have produced

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ourselves. Is this allowed? Absolutely.

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We hinted last episode that with number

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25, it so happens that if you do the

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maths, particularly when you think about

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the website engine room, we reached this

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incredible number of 50, 50 or 50 website

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apps, tools and tech that can really make

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a big difference. And we were thinking

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what would be a helpful, meaningful way

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to allow you viewers and listeners,

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particularly our regulars, to have access

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to this. And we came up with this idea of

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compiling and condensing all of this into

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an ebook called The Ultimate Website

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Toolkit, Volume 1. We have the subtitle

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of 50, 5, 0, 50 unpicked tools to make

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you feel proud of your website again. But

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I'm going to ask Johnny, do you feel

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proud of publishing this volume 1 of the

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Ultimate Website Toolkit?

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I absolutely do. I mean, we've, you know,

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we're in episode 26, aren't we? We've

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done previously 25 episodes, which is 2

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apps per episode, 50 apps. We just felt

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you know we want to make this like we

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preach, we practice what we preach, we

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want to make this helpful, we want to

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make this resourceful, we want to give

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you 1 place where you can get access to

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50 of these tools that we've talked about

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to ultimately help you start feeling

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proud of your website again. So I'm

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really proud of what we've achieved.

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We've got a, you know Every new piece of

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content that we create on our 90 day

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website is, there's an element of fun in

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there, there's an element of a bit of

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uniqueness. And it's a really cool

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journey that we're on in terms of what

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we're producing. And yeah, I'm really

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proud of the, the ebook that we've just,

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just produced. I'm going to share the

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link on the screen for people that are

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watching. I'm sure you're going to talk

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more about it, but I'll bring it up on

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the screen as well.

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Yeah, no. And, and so for us, it was the

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moment of, Fascinating to do some,

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something that would be qualified as core

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creation. So for everybody listening,

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it's interesting to work with a partner

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and not having to do everything on your

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own. We kind of shared the work and the

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reflection and so on. There was some

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very, very interesting, cool working

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sessions to make decisions on design

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layout and so on. There was some very,

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very interesting, cool working sessions

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to make decisions on design layout and so

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on. You know, there was some difficult

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things sometimes, you know, about which 1

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do we include, which 1 do we keep to 1

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side. We did consider whether or not they

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should be grouped or not. Actually the

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pleasure is in the pick and mix. So what

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you'll find all of you is that you're

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given always 2, 3 options, whether it's

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about video editing and publishing,

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whether it's about keyword research,

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whether it's about website testing,

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you'll find that we cover all aspects of

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website management. Now, of course, the

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intention is not for you to use all 50.

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That wouldn't be particularly wise, but

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within the 50 you should find a handful

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that can make a huge difference now. And

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I will confirm that all 50 have been

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tested and it's like got the seal of

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approval from Johnny and I. So, and we

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use a vast number of those for sure.

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Yeah, and if you're listening, The link

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will be in the show notes, it's the

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90daymarketingmastery.com forward slash e

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hyphen book. If you're listening or

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watching live you've got early access

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because this is not live on the front of

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the website, there's no links on the

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website. To get there, the only way

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you're gonna get there is by following

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the link that we have shared with you

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today. And so as a live listener or a

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live viewer, you've got early access, of

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course. And yeah, I mean, we want

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feedback. What tools have we missed? What

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tools do you think should be in volume 2?

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And are there any tools, what do you

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think of the tools that are in volume 1

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or the other ones that, you know, you get

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on really well with other ones that you

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struggle with, what do you think as well?

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But yeah, these are tools that as Pascal

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have said, we personally use or we use

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with our clients. We've got lots of

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experience with them. And we just wanted

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to share it, didn't we?

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Yeah, absolutely. And there would be some

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AI tools, but not too many. We didn't

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want to make it too much of the AI

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website toolkit, you know, that may come

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later. And actually, on that very point,

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you and I are testing regularly AI tools,

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and they're not all good. You know, there

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is a small number that I'll mention, but

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generally, those tools have been around

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for a number of years and used by you and

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our clients. So for me, super excited to

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make the announcement, super excited to

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give our live users and listeners and

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probably social media followers a 48

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hours window to kind of go in, download,

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consult and get back to us And then it

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would be public knowledge next week, I

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would imagine.

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Very, very exciting indeed. So please do

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download and let us know and share and

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tell us what you think. And Meanwhile,

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we'll carry on working on volume 2. And

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to do that, we're going to move straight

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into our next segment. So these are going

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to be some of the first tools that are

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going to be in volume 2, because we're on

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episode 26. So we're going to go into the

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website engine room.

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All right, then. So what is your

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selection for this episode? The 1 app,

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the 1 solution or kit that can make a

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difference and make life easier for all

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of us as website content creators.

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So this is spyfoo.com is what I'm

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bringing up for episode 26. It's a tool

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that allows you to spy on your

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competitors. Their most profitable

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keywords, the ads for paid and organic

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search. It's particularly useful for your

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competitors SEO strategies, helping you

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refine your own approach to SEO and

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pay-per-click campaigns. So it's

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spyfoo.com. As I said, it allows you to

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analyze and spy on your competitors.

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Great little tool. And especially if

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you've got competitors that just happen

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to always be there and you're like,

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they're so annoying. Why are they always

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there? Well, why not use spyfu.com to see

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what their SEO strategies are?

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Yeah, and there are other tools that do

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that. So just to be clear to our

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audience, you know, this is accessing in

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a very, very clever way, public

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information. You're not breaking any data

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protection laws or you're not spying for

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real. This is just publicly available,

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but spying through gives you that

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collation feature that's going to save

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you a mountain of time. So thanks for

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reminding us of that. So for me, I'm

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actually, This is a pure accident. I

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can't be accused to be smarter than I am,

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but this is actually linking to our

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discussion in your Ask, We Answer about

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this idea of motivation, thinking and

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repeating myself, how do I update,

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upcycle the content? And I came across a

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platform that allows you to do a content

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outline generator using bit of AI auto

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magic. So I want you to imagine a

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situation that maybe you're planning your

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next long form article or podcast or

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video. You've dropped it down on a piece

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of paper on your iPad, you know, the

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outline, you know, you've got an ID, but

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you've got a feeling, Johnny, that you're

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missing a couple of things. And you think

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there's got to be something else. So what

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you can do is go on the tool produced by

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SEOreviewtools.com. And I put the link in

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the show notes, content outline generator

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separated with hyphen. And literally what

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you do is put the title of your article

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that you have in mind, you put a bunch of

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keywords, you can put information like

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tone of voice and a few other things, and

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then ask for the outline. So let's be

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very, very clear. This will not write the

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article for you. I don't recommend you

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should write your own articles, or at

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least have a first draft. They will give

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you all the headers and subheaders, and

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it's really, really powerful. And then

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you can go, ah, yes, of course, I should

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have covered that. I forgot to put it in

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my outline. So it's an assistant to kind

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of help you improve your own thinking.

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Now what do you do with the outline? Well

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it becomes a brief for you, maybe for

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your colleagues or your suppliers or

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certainly what you could do is go ahead

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and write the article, Johnny, and then

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maybe there's a paragraph or there's a

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section that is sticky, you know, you're

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not getting the words you want, then what

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you can do for sure is copy that

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particular outline in that paragraph and

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put it through a platform like ChatGPT,

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Perplexity, Cloud, and all the others to

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get an idea of what it's like, but to

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know a content outline generator to give

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you more motivated to create information

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online.

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Yeah, that definitely feeds well into

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revitalizing your blog. So thank you for

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sharing that. You know, we're not on

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commission with these tools by the way,

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it would be nice if we were. And there's

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lots of tools that do lots of similar

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things, but it's about just finding the

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tool that works for you. So yeah, it's

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good that we're highlighting, even if

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there's a tool that can do the same

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thing, you might find that it's a lot

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easier using 1 than the other. So that's

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why we share some of these and great on

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the content outline generator. I like

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that.

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Yeah, absolutely. And for sure, if people

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think, you know, I kind of like what it

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does, but I don't like the way it does

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it, then always go to that website called

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Alternative To, and then punch in the

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URL, and then people have done a lot of

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work to find actually secondary and

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tertiary options. So very, very helpful.

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As always, it's time for people to do

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something on their website. We're gonna

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move on to our final segment, the website

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call to action. As you know, this is

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about the 1 change, the 1 adjustment that

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you can make right now to make your

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website work harder for you. Johnny, what

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is your recommendation?

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Well I am guessing that most website

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owners need to do this. I talk about

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search engine optimization a lot. In

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fact, in our last episode we challenged

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it and we talked about search experience

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optimization. So SEO could be search

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experience optimization. Part of that is

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your color scheme so my call to action

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this week is about color scheme

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optimization and there's 2 key reasons I

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mentioned this. Of course you can

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consider it from a brand point of view

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and your branding and making sure that

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visually it's connecting with your

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audience but the 2 big reasons I mention

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it are accessibility and dark mode. 2 big

Speaker:

things that you can't ignore. We've

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talked about accessibility before and

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Google has made it abundantly clear that

Speaker:

it's wanting to rank websites better or

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higher should I say, based on the

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accessibility on their website. So how

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easy is it to use across different

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devices? Bearing in mind that there's

Speaker:

lots of diverse users and how users use

Speaker:

devices, ensuring that content is easy to

Speaker:

understand, to read, to listen to, et

Speaker:

cetera, et cetera. And so we're talking

Speaker:

about the, making sure that colors are

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easy to see, so that you're not using a

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dark blue on a light blue background,

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which just doesn't give you the contrast

Speaker:

enough whatsoever. So to ensuring that

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that contrast works. But the second

Speaker:

reason is dark mode. So many devices are

Speaker:

now turning automatically into dark mode

Speaker:

at certain times of the day. What do your

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colors look like in dark mode? Because

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I'm guessing that on a lot of websites

Speaker:

out there, well I know, there's no point

Speaker:

guessing, they look bloody awful. So it's

Speaker:

about thinking about what's going to work

Speaker:

on white, what's going to work on black,

Speaker:

re-looking at colors to make sure that

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you've got really good contrasts, but

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also that they're going to work on

Speaker:

different light modes and dark modes. So

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color scheme optimization is my website

Speaker:

call to action for this episode.

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You know, it's fascinating. Yesterday I

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had a meeting with our web developers. So

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they look after a number of clients, but

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they also look after me. And I thought,

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you know, it's about time we look at, we

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talk about my website, and I know about

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clients' website, and I mean this, you

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know, with immense affection to all of

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them, but, and we would have this very

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conversation about the color scheme. I

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mean, I've had the same colors for a very

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long time now, and, you know, I want to

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move on, but, you know, I want people to

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understand that the advice from Johnny,

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sometime with accessibility, it feels

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gonna be hard, it feels a bit of a chore,

Speaker:

feels a bit of a gimmick, but actually

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when you follow the rules, it improves

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your designs, in fact, because the color

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coordination and matching and sometimes

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contrast work much, much better. But

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suddenly we, the dark 1 is fascinating

Speaker:

because we used to do dark feel like

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websites in the early 2000s, remember?

Speaker:

And

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then we really

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went out of fashion. People hated them,

Speaker:

but now it's come back. It's fascinating,

Speaker:

but I've got a client where we've

Speaker:

discovered. We didn't know, but the web

Speaker:

design agency are creating, you know,

Speaker:

kind of design element within the copy of

Speaker:

an article or whatever. And we discovered

Speaker:

those big white borders around those

Speaker:

graphical elements. And on the dark mode,

Speaker:

it looks awful. It looks like a

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shocking

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web from the 1990s. It's so true. I've

Speaker:

chosen something very practical again for

Speaker:

website call to action. And I wanted to

Speaker:

link it, this 1 is on purpose to the

Speaker:

ultimate website toolkit volume 1. So I

Speaker:

want people to look back at their website

Speaker:

to do list. If you're a team leader,

Speaker:

Don't be mean, just ask people to, you

Speaker:

know, into a workshop and so, okay, what

Speaker:

is it that we would be wanting to do for

Speaker:

a while? There's always been pushed and

Speaker:

pushed because of client work and so on.

Speaker:

So kind of collate all the to-dos for

Speaker:

your website, organize them, you can use

Speaker:

traffic light system if you want, and

Speaker:

then pick the top 3 actions that are

Speaker:

gonna really move the needle, that

Speaker:

expression. And the top 3 actions that

Speaker:

are gonna really make a difference to

Speaker:

your reputation, to the customer

Speaker:

experience and so on. And then look at

Speaker:

the ultimate website toolkit and see if

Speaker:

there is a tool or solution that can help

Speaker:

you take action and make progress on

Speaker:

those top 3 actions.

Speaker:

You couldn't not have that as a call to

Speaker:

action. Of course it has to be a call to

Speaker:

action. So head over to

Speaker:

90daymarketingmastery.com forward slash e

Speaker:

hyphen book the link is on the screen

Speaker:

it's also going to be in the show notes

Speaker:

and of course if you just go to the

Speaker:

90daymarketingmastery.com website in a

Speaker:

day or 2 it will be on the home page

Speaker:

ready for you to click anyway. But yeah

Speaker:

download it check out the tools let us

Speaker:

know. What a great episode again, we've

Speaker:

talked about the key thing here is about

Speaker:

blogging, isn't it? So perhaps you've

Speaker:

been running a blog and you sort of just

Speaker:

feel that you're repeating yourself a bit

Speaker:

or you're getting a bit tired, you're

Speaker:

getting a bit, you're losing that

Speaker:

positivity. Well we're here to tell you

Speaker:

that keep at it, keep at it and keep

Speaker:

showing off your brand, keep creating

Speaker:

personality, keep creating ways for

Speaker:

potential clients to connect with you but

Speaker:

more importantly think about that

Speaker:

resourceful, that helpful content and the

Speaker:

4 key pillars that Pascal mentioned in

Speaker:

terms of what a blog is all about. This

Speaker:

episode has been the launch of our

Speaker:

ultimate website toolkit, Volume 150

Speaker:

Handpicked Tools to make you feel proud

Speaker:

of your website again. We're certainly

Speaker:

proud of ours. We're certainly proud of

Speaker:

the ebook and we'd love you to download

Speaker:

it. Great episode.

Speaker:

Yes, absolutely. And thanks again for the

Speaker:

recap. So everybody, let us know as well,

Speaker:

as we are approaching incredibly, almost

Speaker:

the first half of this year, what are

Speaker:

your website challenges? What are the

Speaker:

things that you wish you understood

Speaker:

better? What are the potential obstacles?

Speaker:

It could be things that it feels like, as

Speaker:

opposed to what it is, because you could

Speaker:

really guide us in terms of the content

Speaker:

of this podcast. You know, as you

Speaker:

mentioned in the intro, we wanted to find

Speaker:

a way to extend the impact and usefulness

Speaker:

of the webinar series and the launch of

Speaker:

the program. Somehow people have allowed

Speaker:

us to go up to number 26. It feels like

Speaker:

we could carry on, but yeah, let us know.

Speaker:

You can contribute to the editorial

Speaker:

guidelines.

Speaker:

That's all. It's episode 26 of the new

Speaker:

podcast series, the audio companion to

Speaker:

the 90 day website program. For more

Speaker:

information please visit

Speaker:

90daymarketingmastery.com. You'll be able

Speaker:

to book a discovery call with even myself

Speaker:

or Pascal. We'll be back with another

Speaker:

episode. In the meantime feel free to

Speaker:

send your questions, share your preferred

Speaker:

apps and links to your website once

Speaker:

you've made the changes we spoke about

Speaker:

because we'd love to give you a shout

Speaker:

out. But listen, it's bye for now and

Speaker:

we'll leave you with a fun video and

Speaker:

audio montage whilst you go through your

Speaker:

notes and actions and we look forward to

Speaker:

hearing all about them and we'll see you

Speaker:

on the next episode. Take care. Cheers.

Speaker:

Hey!

Speaker:

What? Hey!

Speaker:

Hey! Hey! Hey!

Speaker:

Hey! Hey!

Speaker:

Hey! Hey!

Show artwork for Jonny Ross Fractional CMO

About the Podcast

Jonny Ross Fractional CMO
Getting marketing done
Join Jonny Ross, Fractional CMO (Chief Marketing Officer) & Digital Marketing Strategist, in his podcast The Jonny Ross Fractional CMO - formerly the Jonny Ross Audio Experience.

Full of stories, marketing tips, tricks and strategy, along with interviews from inspirational business leaders.

Looking for marketing strategy? Jonny delivers marketing consultancy, marketing training and marketing campaigns on a daily basis. This podcast is a place to share his wealth of knowledge with you, and to find experts across many different business fields and bring their inspirations and learning tips right into your ear!

Find Jonny over at:

His website https://jonnyross.com
On LinkedIn https://www.linkedin.com/in/jonnyross/
or on Twitter https://twitter.com/jonnyross.

He is also Founder of https://fleek.marketing and also runs a local Yorkshire Business Club https://www.facebook.com/groups/TheYorkshireBusinessClub/.

About your host

Profile picture for Jonny Ross

Jonny Ross

Jonny Ross, Founder, Digital Strategist and orator of Fleek Marketing

Having worked in business management (including retail) for over 25 years, Jonny Ross understands the needs of business owners. He has a proven track record in SEO, social media, website design and website development, including experience of successfully unlocking Google penalties.

Jonny is also an established SEO and social media speaker and trainer and was recently listed as one of Business Insider’s “42 under 42” business leader rising stars.

In his spare time, Jonny enjoys spending time with his family, running, cooking and hosting dinner parties.

Jonny is a member of the Institute of Directors (IoD), a Member of the Chartered Management Institute and is also a qualified optician.