#104 Revitalise Your Blog & Master Your Website

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It's episode 26. It's the nine-day

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website mastery program. Welcome. Thanks

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for being here. Thanks for joining us.

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Perhaps you're watching live right now.

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We are live on Facebook. We're live on

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YouTube. We're live on LinkedIn. Perhaps

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you're listening to us on the podcast or

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on the repeat. However you're here,

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welcome, thanks for being here. As I

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said, it's episode 26. We wanted to find

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a way to continue to share more advice

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and insights about making your website

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work harder and for you to feel proud

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about your website again. In each

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episode, as always, we have 4 segments.

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We have the You Ask, We Answer, where we

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take a question submitted from the

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community. We've got segment 2, which is

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website stories, where we feature an

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article or a podcast or something that

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we've recently seen. The website engine

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room is our third section where we share

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an app of our choice. Pascal shares 1, I

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share 1. Something that's going to make

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your life easier as a website manager and

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content creator. And lastly of course, of

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course we finish with the website call to

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action. Every piece of content should

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finish with a call to action. And so our

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last segment is the website call to

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action, where we give you 1 change or

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adjustment that you should be making to

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your website right now. So let me welcome

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my co-host, Pascal. You all right?

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Very well. What an introduction. Well

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done you to remembering all these things.

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So yes, we've been working behind the

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scenes, researching, gathering

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information that really it's all about

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reclaiming your online space. And on the

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website is very, very important when we

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see what's happening with social media

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and the weird changes to SEO with AI and

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so on. It's really a good time now to go

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back to the website to reflect on the

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kind of experience you want to provide to

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your online visitors and make those small

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practical adjustments.

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Let's find out what we're going to talk

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about in You Ask, We Answer.

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Now, Jonny, I've got a very actually

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interesting question, 1 that we may have

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to spend a bit of time today on. I was

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working with a client, a filmmaker, that

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are doing great, great things in the

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north of England, and they basically, we

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were having a coffee, and this is pretty

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much the essence of the conversation.

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They're saying to me I've been running

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this website of mine and the blog for

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years now, selling my video production

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services as well as promoting my own

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films and I feel like I'm just repeating

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myself. I feel like I'm just going

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through the same things over and over

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again. Am I missing something? And well

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we've all had that feeling. So to begin

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with, to my client and to all of you

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listening, it's exactly the way it feels

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sadly. That you are the expert, you've

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got that curse of knowledge, and you feel

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like you're just repeating the same basic

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stuff that you don't find particularly

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challenging, but actually, your audience

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is gonna find very, very useful and

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informative, but what say you, Johnny

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Ross?

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Well, we've definitely all been there,

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and you sort of look at, you know,

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whether you're writing, whether it's

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podcasting, whether it's video, you

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always get to that point of oh, should I

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continue, you know, what's the point, you

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know, Are people reading, listening, are

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they engaging? But the answer is as long

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as it's high quality, as long as the

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quality is there, as long as it's

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helpful, you absolutely should be. And

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there's so many things that blogging can

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solve with inside the business even it's

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not just from a marketing point of view

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there's so many other reasons to blog I

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mean 1 of the things is just a way of

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keeping yourself up to date and keeping

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you in the moment and making you know by

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producing content you're having to keep

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up to date, you're having to challenge

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yourself, you're having to think about

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things, you're having to think about

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business processes and how people engage

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with your products and services. So even

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just for that reason, there's countless

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reasons, but I guess in the sort of quick

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summary is that we all feel like that at

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some point, but there's lots of reasons

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why blogging is so important.

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I like what you've said about, you know,

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we should allow ourselves to do content

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creation, which is more for us, for the

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team, and for internal purposes, you

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know, almost kind of creating a knowledge

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bank that others can then use, not always

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doing something solely for the client.

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But I wonder, and that's something you

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and I have tackled in the webinar series

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when we launched a program, whether the

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challenge or the solution begins by

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challenging the term blog, those 4

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letters that somehow are so meaningful

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they become meaningless. I mean, if I say

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blog, what does it conjure up in your

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mind compared to the person next to you?

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So I think what we should do is remind

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everybody that a blog, if you want to use

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the term still, will have typically 4

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types of content. So the first 1, which

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is what you hinted at, would be the

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industry news. So you are seen and heard

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being helpful by reporting back the most

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important news from your industry and

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that of your customers. And there could

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be actually 2, you know, assigned to the

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coin. So that's number 1. The 1 that then

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comes after that is what people typically

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do is the practical device, you know, the

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Q&A. And this is where often people say,

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well, I've already said that, I already

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explained it. And we can look at ways in

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which you can upgrade and upcycle your

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content. The third 1 is, of course, the

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free resource or the free downloadable or

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whichever term you want to use. And then

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the fourth 1 is, of course, the company

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updates. I mean, I think it's important

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for customers to know that your

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organization is going places and is

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growing. And I sometimes use simply the

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mantra of, you know, what have you done?

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What have you been? Who have you met? You

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know, as a way to summarize what the

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company updates can be like, which I know

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people find a bit awkward, but I can

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assure you audiences love to know that

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you're passionate about, you know, what

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you do and you have interesting stories.

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So I think blog is the term, but you've

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got to train your mind to think, oh, that

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means industry news, practical advice,

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free downloads, and company updates.

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Yeah, And it can be in lots of different

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formats as well can't it? So it doesn't

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have to be written, it could be audio, it

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could be video or it could be a mix. So

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it could be, if I think about it when I

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first started blogging I saw blogging as

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the core of my marketing activity and

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writing a blog would easily turn into 5

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tweets for Twitter, it would turn into a

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debate on LinkedIn, it would turn into

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something for YouTube but I think it's

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slightly different now and it might be

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that the content starts as a podcast or

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starts as a video or starts as a blog,

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but then, but you know, it can then turn

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into a blog, it can turn into a podcast.

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So that's sort of the first connotation

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that I think is important to bear in mind

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that people do have negativity around the

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word blog, especially because Google,

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must be about 4 or 5 years ago now did

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demonstrate that it was giving less rank

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to blogs but that was because people were

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keyword stuffing blogs and we were using

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them for the wrong purpose. They were

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using them purely for an SEO purpose. Now

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of course there's SEO value there but

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it's all about helpful and resourceful

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content and as long as it's helpful, as

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long as it's resourceful then you're

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doing a great job and yes it can feel

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like you're repeating yourself, you know,

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if you're blogging on a weekly basis

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perhaps, but it's about looking at some

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of the content that you've done in the

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past and actually enhancing it or

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bringing it back to life or making sure

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that it's actually still current and up

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to date. So sometimes it's important that

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you repeat yourself because you need to

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actually set it correct for the year that

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you're in.

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Yeah, that's interesting. I mean, it's

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almost like, so I've moved house and

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we're going through, you know, the

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reasonably enjoyable job of updating, you

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know, planning, painting walls. And, and

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we went to a store to buy the carpets.

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And As I was listening to the lady

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looking after us, I was thinking, this

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poor thing must be answering the same

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questions with every single client.

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Because I mean, I know nothing about

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carpets, Johnny. I mean, I probably last

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time I had to be concerned about them was

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that 10 years ago when we had a house

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near Newcastle. So, and I'm thinking, but

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that's the job, isn't it, Johnny, that

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you're the expert, people come to you as

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a newbie all of the time. So how do you

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deliver the message in a way that, you

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know, is enjoyable to you? Do you change

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format? Do you change storytelling as

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well? But for me, it's also something we

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shared in website call to action. Look at

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your stats, look at the best performing

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articles and do they need just that

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element of re-updating. I've seen some

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clever things where people record in 90

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second video summary about what the

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article is about. I've seen people

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embedding social media reactions. So you

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can do a lot of things that are not

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particularly time-consuming to kind of

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bring that, but that's the job. You have

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to repeat the basics over and over again.

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And I would say you know if you are stuck

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in that feeling like you're repeating

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yourself and not really you know should

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you be doing it, it's time to revitalize

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and it's time to 1 of the best ways to do

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that is to feed yourself full of ideas

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and information. So subscribe to

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competitors, subscribe to industry

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related news, set up Google alerts,

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follow people on Instagram on TikTok that

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are doing similar things to, similar

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products or services to you. Look at the

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competition, it's so important because

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you can so easily get left behind but at

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the same time, you can learn things and

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start talking about these things and you

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can still come across as the expert as

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long as you own the content that's the

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most important thing it's owning it and

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it's putting yourself in the minds of the

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clients and your customers and thinking

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what are their problems and how can I

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solve them And what are the things that I

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can tell them that are really gonna help

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them engage and understand that we're the

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right people? And lastly, that thing

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about company updates. Well, that's about

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the personality, isn't it? People buy

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from people they like, brands they like.

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And the only way that you can get people

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to like you is by, well, sorry, 1 of the

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biggest ways I think by getting people to

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like you is showing personality. So

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revitalize and show personality and start

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engaging more online.

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Super, I always knew it was gonna be a

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longer 1, you know, of the you ask, we

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answer, but it's so important because

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it's so emotionally charged and really

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for me the message is if you're feeling

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that way, it's not equal, I'm doing

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something wrong. It's literally, it's

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just the way it is, you know, and take it

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back to the work that you do, all of you,

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and when you have a brand new client,

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you're going through the kind of the

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onboarding, if you like the term or

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whatever, it's always the same bit that

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you have to go through and it makes sense

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to me that the website activities will

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give you the impression they are

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repetitive but it's over to you to make

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it as enjoyable as possible. I tell you

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what, it's time to move on to our next

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segment, website stories.

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Which I am extremely excited about

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because I've got a sneak peek of what

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this 1 is. So let's dive in.

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Our regular viewers and listeners will

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know that typically John and I will

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select 1 article or a podcast episode or

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video and infographic produced by

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somebody else and we react and share

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lessons. But today we have chosen

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something that John and I have produced

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ourselves. Is this allowed? Absolutely.

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We hinted last episode that with number

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25, it so happens that if you do the

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maths, particularly when you think about

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the website engine room, we reached this

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incredible number of 50, 50 or 50 website

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apps, tools and tech that can really make

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a big difference. And we were thinking

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what would be a helpful, meaningful way

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to allow you viewers and listeners,

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particularly our regulars, to have access

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to this. And we came up with this idea of

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compiling and condensing all of this into

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an ebook called The Ultimate Website

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Toolkit, Volume 1. We have the subtitle

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of 50, 5, 0, 50 unpicked tools to make

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you feel proud of your website again. But

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I'm going to ask Johnny, do you feel

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proud of publishing this volume 1 of the

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Ultimate Website Toolkit?

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I absolutely do. I mean, we've, you know,

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we're in episode 26, aren't we? We've

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done previously 25 episodes, which is 2

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apps per episode, 50 apps. We just felt

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you know we want to make this like we

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preach, we practice what we preach, we

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want to make this helpful, we want to

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make this resourceful, we want to give

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you 1 place where you can get access to

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50 of these tools that we've talked about

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to ultimately help you start feeling

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proud of your website again. So I'm

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really proud of what we've achieved.

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We've got a, you know Every new piece of

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content that we create on our 90 day

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website is, there's an element of fun in

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there, there's an element of a bit of

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uniqueness. And it's a really cool

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journey that we're on in terms of what

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we're producing. And yeah, I'm really

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proud of the, the ebook that we've just,

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just produced. I'm going to share the

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link on the screen for people that are

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watching. I'm sure you're going to talk

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more about it, but I'll bring it up on

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the screen as well.

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Yeah, no. And, and so for us, it was the

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moment of, Fascinating to do some,

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something that would be qualified as core

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creation. So for everybody listening,

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it's interesting to work with a partner

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and not having to do everything on your

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own. We kind of shared the work and the

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reflection and so on. There was some

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very, very interesting, cool working

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sessions to make decisions on design

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layout and so on. There was some very,

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very interesting, cool working sessions

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to make decisions on design layout and so

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on. You know, there was some difficult

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things sometimes, you know, about which 1

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do we include, which 1 do we keep to 1

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side. We did consider whether or not they

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should be grouped or not. Actually the

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pleasure is in the pick and mix. So what

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you'll find all of you is that you're

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given always 2, 3 options, whether it's

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about video editing and publishing,

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whether it's about keyword research,

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whether it's about website testing,

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you'll find that we cover all aspects of

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website management. Now, of course, the

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intention is not for you to use all 50.

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That wouldn't be particularly wise, but

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within the 50 you should find a handful

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that can make a huge difference now. And

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I will confirm that all 50 have been

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tested and it's like got the seal of

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approval from Johnny and I. So, and we

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use a vast number of those for sure.

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Yeah, and if you're listening, The link

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will be in the show notes, it's the

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90daymarketingmastery.com forward slash e

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hyphen book. If you're listening or

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watching live you've got early access

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because this is not live on the front of

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the website, there's no links on the

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website. To get there, the only way

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you're gonna get there is by following

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the link that we have shared with you

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today. And so as a live listener or a

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live viewer, you've got early access, of

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course. And yeah, I mean, we want

Speaker: 00:16:00

feedback. What tools have we missed? What

Speaker: 00:16:03

tools do you think should be in volume 2?

Speaker: 00:16:06

And are there any tools, what do you

Speaker: 00:16:08

think of the tools that are in volume 1

Speaker: 00:16:09

or the other ones that, you know, you get

Speaker: 00:16:11

on really well with other ones that you

Speaker: 00:16:13

struggle with, what do you think as well?

Speaker: 00:16:14

But yeah, these are tools that as Pascal

Speaker: 00:16:16

have said, we personally use or we use

Speaker: 00:16:19

with our clients. We've got lots of

Speaker: 00:16:21

experience with them. And we just wanted

Speaker: 00:16:25

to share it, didn't we?

Speaker: 00:16:26

Yeah, absolutely. And there would be some

Speaker: 00:16:28

AI tools, but not too many. We didn't

Speaker: 00:16:30

want to make it too much of the AI

Speaker: 00:16:32

website toolkit, you know, that may come

Speaker: 00:16:35

later. And actually, on that very point,

Speaker: 00:16:37

you and I are testing regularly AI tools,

Speaker: 00:16:40

and they're not all good. You know, there

Speaker: 00:16:42

is a small number that I'll mention, but

Speaker: 00:16:44

generally, those tools have been around

Speaker: 00:16:46

for a number of years and used by you and

Speaker: 00:16:49

our clients. So for me, super excited to

Speaker: 00:16:53

make the announcement, super excited to

Speaker: 00:16:55

give our live users and listeners and

Speaker: 00:16:57

probably social media followers a 48

Speaker: 00:16:59

hours window to kind of go in, download,

Speaker: 00:17:02

consult and get back to us And then it

Speaker: 00:17:05

would be public knowledge next week, I

Speaker: 00:17:07

would imagine.

Speaker: 00:17:08

Very, very exciting indeed. So please do

Speaker: 00:17:11

download and let us know and share and

Speaker: 00:17:13

tell us what you think. And Meanwhile,

Speaker: 00:17:15

we'll carry on working on volume 2. And

Speaker: 00:17:21

to do that, we're going to move straight

Speaker: 00:17:22

into our next segment. So these are going

Speaker: 00:17:24

to be some of the first tools that are

Speaker: 00:17:26

going to be in volume 2, because we're on

Speaker: 00:17:28

episode 26. So we're going to go into the

Speaker: 00:17:31

website engine room.

Speaker: 00:17:39

All right, then. So what is your

Speaker: 00:17:41

selection for this episode? The 1 app,

Speaker: 00:17:44

the 1 solution or kit that can make a

Speaker: 00:17:45

difference and make life easier for all

Speaker: 00:17:47

of us as website content creators.

Speaker: 00:17:50

So this is spyfoo.com is what I'm

Speaker: 00:17:53

bringing up for episode 26. It's a tool

Speaker: 00:17:56

that allows you to spy on your

Speaker: 00:17:58

competitors. Their most profitable

Speaker: 00:18:00

keywords, the ads for paid and organic

Speaker: 00:18:04

search. It's particularly useful for your

Speaker: 00:18:06

competitors SEO strategies, helping you

Speaker: 00:18:09

refine your own approach to SEO and

Speaker: 00:18:11

pay-per-click campaigns. So it's

Speaker: 00:18:13

spyfoo.com. As I said, it allows you to

Speaker: 00:18:15

analyze and spy on your competitors.

Speaker: 00:18:19

Great little tool. And especially if

Speaker: 00:18:22

you've got competitors that just happen

Speaker: 00:18:24

to always be there and you're like,

Speaker: 00:18:27

they're so annoying. Why are they always

Speaker: 00:18:29

there? Well, why not use spyfu.com to see

Speaker: 00:18:32

what their SEO strategies are?

Speaker: 00:18:35

Yeah, and there are other tools that do

Speaker: 00:18:36

that. So just to be clear to our

Speaker: 00:18:38

audience, you know, this is accessing in

Speaker: 00:18:39

a very, very clever way, public

Speaker: 00:18:42

information. You're not breaking any data

Speaker: 00:18:45

protection laws or you're not spying for

Speaker: 00:18:47

real. This is just publicly available,

Speaker: 00:18:50

but spying through gives you that

Speaker: 00:18:52

collation feature that's going to save

Speaker: 00:18:54

you a mountain of time. So thanks for

Speaker: 00:18:57

reminding us of that. So for me, I'm

Speaker: 00:18:59

actually, This is a pure accident. I

Speaker: 00:19:01

can't be accused to be smarter than I am,

Speaker: 00:19:03

but this is actually linking to our

Speaker: 00:19:05

discussion in your Ask, We Answer about

Speaker: 00:19:08

this idea of motivation, thinking and

Speaker: 00:19:10

repeating myself, how do I update,

Speaker: 00:19:12

upcycle the content? And I came across a

Speaker: 00:19:15

platform that allows you to do a content

Speaker: 00:19:19

outline generator using bit of AI auto

Speaker: 00:19:21

magic. So I want you to imagine a

Speaker: 00:19:23

situation that maybe you're planning your

Speaker: 00:19:25

next long form article or podcast or

Speaker: 00:19:28

video. You've dropped it down on a piece

Speaker: 00:19:30

of paper on your iPad, you know, the

Speaker: 00:19:32

outline, you know, you've got an ID, but

Speaker: 00:19:34

you've got a feeling, Johnny, that you're

Speaker: 00:19:36

missing a couple of things. And you think

Speaker: 00:19:38

there's got to be something else. So what

Speaker: 00:19:40

you can do is go on the tool produced by

Speaker: 00:19:42

SEOreviewtools.com. And I put the link in

Speaker: 00:19:45

the show notes, content outline generator

Speaker: 00:19:47

separated with hyphen. And literally what

Speaker: 00:19:50

you do is put the title of your article

Speaker: 00:19:53

that you have in mind, you put a bunch of

Speaker: 00:19:54

keywords, you can put information like

Speaker: 00:19:56

tone of voice and a few other things, and

Speaker: 00:19:59

then ask for the outline. So let's be

Speaker: 00:20:01

very, very clear. This will not write the

Speaker: 00:20:03

article for you. I don't recommend you

Speaker: 00:20:04

should write your own articles, or at

Speaker: 00:20:06

least have a first draft. They will give

Speaker: 00:20:08

you all the headers and subheaders, and

Speaker: 00:20:10

it's really, really powerful. And then

Speaker: 00:20:12

you can go, ah, yes, of course, I should

Speaker: 00:20:14

have covered that. I forgot to put it in

Speaker: 00:20:16

my outline. So it's an assistant to kind

Speaker: 00:20:18

of help you improve your own thinking.

Speaker: 00:20:22

Now what do you do with the outline? Well

Speaker: 00:20:24

it becomes a brief for you, maybe for

Speaker: 00:20:26

your colleagues or your suppliers or

Speaker: 00:20:28

certainly what you could do is go ahead

Speaker: 00:20:30

and write the article, Johnny, and then

Speaker: 00:20:32

maybe there's a paragraph or there's a

Speaker: 00:20:34

section that is sticky, you know, you're

Speaker: 00:20:37

not getting the words you want, then what

Speaker: 00:20:39

you can do for sure is copy that

Speaker: 00:20:41

particular outline in that paragraph and

Speaker: 00:20:43

put it through a platform like ChatGPT,

Speaker: 00:20:46

Perplexity, Cloud, and all the others to

Speaker: 00:20:49

get an idea of what it's like, but to

Speaker: 00:20:51

know a content outline generator to give

Speaker: 00:20:53

you more motivated to create information

Speaker: 00:20:56

online.

Speaker: 00:20:58

Yeah, that definitely feeds well into

Speaker: 00:21:00

revitalizing your blog. So thank you for

Speaker: 00:21:03

sharing that. You know, we're not on

Speaker: 00:21:04

commission with these tools by the way,

Speaker: 00:21:06

it would be nice if we were. And there's

Speaker: 00:21:10

lots of tools that do lots of similar

Speaker: 00:21:12

things, but it's about just finding the

Speaker: 00:21:15

tool that works for you. So yeah, it's

Speaker: 00:21:18

good that we're highlighting, even if

Speaker: 00:21:21

there's a tool that can do the same

Speaker: 00:21:25

thing, you might find that it's a lot

Speaker: 00:21:26

easier using 1 than the other. So that's

Speaker: 00:21:28

why we share some of these and great on

Speaker: 00:21:30

the content outline generator. I like

Speaker: 00:21:33

that.

Speaker: 00:21:33

Yeah, absolutely. And for sure, if people

Speaker: 00:21:35

think, you know, I kind of like what it

Speaker: 00:21:38

does, but I don't like the way it does

Speaker: 00:21:40

it, then always go to that website called

Speaker: 00:21:42

Alternative To, and then punch in the

Speaker: 00:21:45

URL, and then people have done a lot of

Speaker: 00:21:47

work to find actually secondary and

Speaker: 00:21:50

tertiary options. So very, very helpful.

Speaker: 00:21:53

As always, it's time for people to do

Speaker: 00:21:55

something on their website. We're gonna

Speaker: 00:21:56

move on to our final segment, the website

Speaker: 00:21:59

call to action. As you know, this is

Speaker: 00:22:08

about the 1 change, the 1 adjustment that

Speaker: 00:22:10

you can make right now to make your

Speaker: 00:22:12

website work harder for you. Johnny, what

Speaker: 00:22:14

is your recommendation?

Speaker: 00:22:16

Well I am guessing that most website

Speaker: 00:22:20

owners need to do this. I talk about

Speaker: 00:22:25

search engine optimization a lot. In

Speaker: 00:22:27

fact, in our last episode we challenged

Speaker: 00:22:29

it and we talked about search experience

Speaker: 00:22:32

optimization. So SEO could be search

Speaker: 00:22:34

experience optimization. Part of that is

Speaker: 00:22:37

your color scheme so my call to action

Speaker: 00:22:40

this week is about color scheme

Speaker: 00:22:42

optimization and there's 2 key reasons I

Speaker: 00:22:44

mentioned this. Of course you can

Speaker: 00:22:47

consider it from a brand point of view

Speaker: 00:22:49

and your branding and making sure that

Speaker: 00:22:51

visually it's connecting with your

Speaker: 00:22:54

audience but the 2 big reasons I mention

Speaker: 00:22:56

it are accessibility and dark mode. 2 big

Speaker: 00:23:01

things that you can't ignore. We've

Speaker: 00:23:04

talked about accessibility before and

Speaker: 00:23:07

Google has made it abundantly clear that

Speaker: 00:23:09

it's wanting to rank websites better or

Speaker: 00:23:13

higher should I say, based on the

Speaker: 00:23:16

accessibility on their website. So how

Speaker: 00:23:18

easy is it to use across different

Speaker: 00:23:19

devices? Bearing in mind that there's

Speaker: 00:23:22

lots of diverse users and how users use

Speaker: 00:23:25

devices, ensuring that content is easy to

Speaker: 00:23:28

understand, to read, to listen to, et

Speaker: 00:23:30

cetera, et cetera. And so we're talking

Speaker: 00:23:32

about the, making sure that colors are

Speaker: 00:23:36

easy to see, so that you're not using a

Speaker: 00:23:39

dark blue on a light blue background,

Speaker: 00:23:42

which just doesn't give you the contrast

Speaker: 00:23:44

enough whatsoever. So to ensuring that

Speaker: 00:23:47

that contrast works. But the second

Speaker: 00:23:48

reason is dark mode. So many devices are

Speaker: 00:23:51

now turning automatically into dark mode

Speaker: 00:23:54

at certain times of the day. What do your

Speaker: 00:23:56

colors look like in dark mode? Because

Speaker: 00:23:58

I'm guessing that on a lot of websites

Speaker: 00:24:00

out there, well I know, there's no point

Speaker: 00:24:02

guessing, they look bloody awful. So it's

Speaker: 00:24:05

about thinking about what's going to work

Speaker: 00:24:07

on white, what's going to work on black,

Speaker: 00:24:09

re-looking at colors to make sure that

Speaker: 00:24:11

you've got really good contrasts, but

Speaker: 00:24:13

also that they're going to work on

Speaker: 00:24:15

different light modes and dark modes. So

Speaker: 00:24:17

color scheme optimization is my website

Speaker: 00:24:20

call to action for this episode.

Speaker: 00:24:23

You know, it's fascinating. Yesterday I

Speaker: 00:24:24

had a meeting with our web developers. So

Speaker: 00:24:27

they look after a number of clients, but

Speaker: 00:24:28

they also look after me. And I thought,

Speaker: 00:24:30

you know, it's about time we look at, we

Speaker: 00:24:31

talk about my website, and I know about

Speaker: 00:24:34

clients' website, and I mean this, you

Speaker: 00:24:36

know, with immense affection to all of

Speaker: 00:24:38

them, but, and we would have this very

Speaker: 00:24:41

conversation about the color scheme. I

Speaker: 00:24:42

mean, I've had the same colors for a very

Speaker: 00:24:44

long time now, and, you know, I want to

Speaker: 00:24:46

move on, but, you know, I want people to

Speaker: 00:24:48

understand that the advice from Johnny,

Speaker: 00:24:50

sometime with accessibility, it feels

Speaker: 00:24:52

gonna be hard, it feels a bit of a chore,

Speaker: 00:24:54

feels a bit of a gimmick, but actually

Speaker: 00:24:56

when you follow the rules, it improves

Speaker: 00:24:59

your designs, in fact, because the color

Speaker: 00:25:02

coordination and matching and sometimes

Speaker: 00:25:04

contrast work much, much better. But

Speaker: 00:25:06

suddenly we, the dark 1 is fascinating

Speaker: 00:25:08

because we used to do dark feel like

Speaker: 00:25:11

websites in the early 2000s, remember?

Speaker: 00:25:13

And

Speaker: 00:25:14

then we really

Speaker: 00:25:14

went out of fashion. People hated them,

Speaker: 00:25:17

but now it's come back. It's fascinating,

Speaker: 00:25:19

but I've got a client where we've

Speaker: 00:25:20

discovered. We didn't know, but the web

Speaker: 00:25:22

design agency are creating, you know,

Speaker: 00:25:25

kind of design element within the copy of

Speaker: 00:25:28

an article or whatever. And we discovered

Speaker: 00:25:30

those big white borders around those

Speaker: 00:25:34

graphical elements. And on the dark mode,

Speaker: 00:25:36

it looks awful. It looks like a

Speaker: 00:25:39

shocking

Speaker: 00:25:39

web from the 1990s. It's so true. I've

Speaker: 00:25:45

chosen something very practical again for

Speaker: 00:25:47

website call to action. And I wanted to

Speaker: 00:25:49

link it, this 1 is on purpose to the

Speaker: 00:25:52

ultimate website toolkit volume 1. So I

Speaker: 00:25:55

want people to look back at their website

Speaker: 00:25:57

to do list. If you're a team leader,

Speaker: 00:26:00

Don't be mean, just ask people to, you

Speaker: 00:26:01

know, into a workshop and so, okay, what

Speaker: 00:26:04

is it that we would be wanting to do for

Speaker: 00:26:06

a while? There's always been pushed and

Speaker: 00:26:08

pushed because of client work and so on.

Speaker: 00:26:09

So kind of collate all the to-dos for

Speaker: 00:26:12

your website, organize them, you can use

Speaker: 00:26:15

traffic light system if you want, and

Speaker: 00:26:17

then pick the top 3 actions that are

Speaker: 00:26:19

gonna really move the needle, that

Speaker: 00:26:21

expression. And the top 3 actions that

Speaker: 00:26:23

are gonna really make a difference to

Speaker: 00:26:24

your reputation, to the customer

Speaker: 00:26:26

experience and so on. And then look at

Speaker: 00:26:29

the ultimate website toolkit and see if

Speaker: 00:26:31

there is a tool or solution that can help

Speaker: 00:26:34

you take action and make progress on

Speaker: 00:26:36

those top 3 actions.

Speaker: 00:26:40

You couldn't not have that as a call to

Speaker: 00:26:42

action. Of course it has to be a call to

Speaker: 00:26:44

action. So head over to

Speaker: 00:26:46

90daymarketingmastery.com forward slash e

Speaker: 00:26:49

hyphen book the link is on the screen

Speaker: 00:26:51

it's also going to be in the show notes

Speaker: 00:26:52

and of course if you just go to the

Speaker: 00:26:54

90daymarketingmastery.com website in a

Speaker: 00:26:57

day or 2 it will be on the home page

Speaker: 00:26:59

ready for you to click anyway. But yeah

Speaker: 00:27:01

download it check out the tools let us

Speaker: 00:27:03

know. What a great episode again, we've

Speaker: 00:27:06

talked about the key thing here is about

Speaker: 00:27:08

blogging, isn't it? So perhaps you've

Speaker: 00:27:10

been running a blog and you sort of just

Speaker: 00:27:12

feel that you're repeating yourself a bit

Speaker: 00:27:14

or you're getting a bit tired, you're

Speaker: 00:27:15

getting a bit, you're losing that

Speaker: 00:27:17

positivity. Well we're here to tell you

Speaker: 00:27:20

that keep at it, keep at it and keep

Speaker: 00:27:23

showing off your brand, keep creating

Speaker: 00:27:25

personality, keep creating ways for

Speaker: 00:27:28

potential clients to connect with you but

Speaker: 00:27:30

more importantly think about that

Speaker: 00:27:32

resourceful, that helpful content and the

Speaker: 00:27:35

4 key pillars that Pascal mentioned in

Speaker: 00:27:38

terms of what a blog is all about. This

Speaker: 00:27:42

episode has been the launch of our

Speaker: 00:27:44

ultimate website toolkit, Volume 150

Speaker: 00:27:48

Handpicked Tools to make you feel proud

Speaker: 00:27:51

of your website again. We're certainly

Speaker: 00:27:53

proud of ours. We're certainly proud of

Speaker: 00:27:55

the ebook and we'd love you to download

Speaker: 00:27:56

it. Great episode.

Speaker: 00:27:59

Yes, absolutely. And thanks again for the

Speaker: 00:28:01

recap. So everybody, let us know as well,

Speaker: 00:28:04

as we are approaching incredibly, almost

Speaker: 00:28:07

the first half of this year, what are

Speaker: 00:28:10

your website challenges? What are the

Speaker: 00:28:11

things that you wish you understood

Speaker: 00:28:13

better? What are the potential obstacles?

Speaker: 00:28:16

It could be things that it feels like, as

Speaker: 00:28:19

opposed to what it is, because you could

Speaker: 00:28:22

really guide us in terms of the content

Speaker: 00:28:24

of this podcast. You know, as you

Speaker: 00:28:26

mentioned in the intro, we wanted to find

Speaker: 00:28:27

a way to extend the impact and usefulness

Speaker: 00:28:30

of the webinar series and the launch of

Speaker: 00:28:31

the program. Somehow people have allowed

Speaker: 00:28:33

us to go up to number 26. It feels like

Speaker: 00:28:37

we could carry on, but yeah, let us know.

Speaker: 00:28:39

You can contribute to the editorial

Speaker: 00:28:41

guidelines.

Speaker: 00:28:44

That's all. It's episode 26 of the new

Speaker: 00:28:48

podcast series, the audio companion to

Speaker: 00:28:49

the 90 day website program. For more

Speaker: 00:28:51

information please visit

Speaker: 00:28:53

90daymarketingmastery.com. You'll be able

Speaker: 00:28:54

to book a discovery call with even myself

Speaker: 00:28:57

or Pascal. We'll be back with another

Speaker: 00:28:59

episode. In the meantime feel free to

Speaker: 00:29:00

send your questions, share your preferred

Speaker: 00:29:02

apps and links to your website once

Speaker: 00:29:04

you've made the changes we spoke about

Speaker: 00:29:05

because we'd love to give you a shout

Speaker: 00:29:07

out. But listen, it's bye for now and

Speaker: 00:29:09

we'll leave you with a fun video and

Speaker: 00:29:10

audio montage whilst you go through your

Speaker: 00:29:12

notes and actions and we look forward to

Speaker: 00:29:14

hearing all about them and we'll see you

Speaker: 00:29:15

on the next episode. Take care. Cheers.

Speaker: 00:29:30

Hey!

Speaker: 00:29:33

What? Hey!

Speaker: 00:29:38

Hey! Hey! Hey!

Speaker: 00:29:47

Hey! Hey!

Speaker: 00:29:54

Hey! Hey!