Episode 116

full
Published on:

2nd Dec 2024

#116 How to Get Your Team Engaged in Content, Google SEO Updates & Website Speed Hacks

๐Ÿ“ข Struggling to get your team to contribute content? Want to stay ahead with Googleโ€™s latest SEO trends? Looking for simple ways to boost website speed? Weโ€™ve got you covered!

In Episode 36 of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni dive into practical strategies to engage your team in content creation, reveal the latest Google Search Console & SEO updates, and share must-use tools for website growth and optimisation. Plus, weโ€™ve got exciting newsโ€ฆ our book WebProud: The 5-Step Roadmap to Feeling Proud of Your Website Again is now live! ๐Ÿš€

๐Ÿ” You Ask, We Answer: How to Get Your Team Involved in Content Creation

One of the biggest challenges website managers face is getting their team to contribute to content. Today, we answer:

๐Ÿ‘‰ How do you motivate colleagues to generate blog ideas?

๐Ÿ‘‰ What are the best ways to structure content contributions?

๐Ÿ‘‰ How can you make content creation easy and fun for non-marketers?

Key takeaways:

โœ… Conduct 1-on-1 sessions to discover team members' interests and expertise.

โœ… Use content templates with structured prompts to simplify blog creation.

โœ… Show the impact of their contributions (e.g., website traffic, engagement, or customer feedback).

๐Ÿ“Œ Try these practical steps and watch your content pipeline grow!

๐Ÿ“– Website Stories: The Launch of WebProud โ€“ Our New Book!

Exciting news! Jonny and Pascal have co-authored a book: WebProud: The 5-Step Roadmap to Feeling Proud of Your Website Again ๐ŸŽ‰

Inside the book:

โœ… Step 1: Website Health Check โ€“ Diagnose key website issues.

โœ… Step 2: Build Trust โ€“ Essential elements to gain visitor confidence.

โœ… Step 3: Attract the Right Visitors โ€“ SEO & content marketing strategies.

โœ… Step 4: Convert Visitors into Leads โ€“ Optimising your website for action.

โœ… Step 5: Become WebProud โ€“ The ultimate checklist for ongoing success.

๐Ÿ“š Get your copy now: https://www.amazon.co.uk/dp/1068691603

๐Ÿ’ก Bonus content includes a 1-year action plan with website improvements you can make every week!

โš™๏ธ The Website Engine Room: Must-Have Tools for Website Success

๐Ÿ’ก Mailscale.ai โ€“ Need to scale email outreach for marketing or sales? Mailscale automates email account creation, letting you generate 50 to 1,000 email accounts in minutesโ€”perfect for outreach without deliverability issues.

๐Ÿ’ก PrettyFunnels.com โ€“ Struggling with customer journey mapping? Pretty Funnels helps you visualise, plan, and optimise your digital funnels, making it easier to identify website conversion opportunities.

๐Ÿ”ฅ Top Search Questions Answered:

  • How can I automate email accounts for cold outreach?
  • What are the best tools for mapping a customer journey?
  • How do I create a high-converting website funnel?

๐Ÿš€ Website Call to Action: Speed Up & Optimise Your Website

๐Ÿ”น Enable Lazy Loading for Faster Pages

Lazy loading ensures images and content load only when needed, improving page speed and SEO rankings. Depending on your website platform, this might be a simple setting or require developer input.

๐Ÿ”น Review Your Website To-Do List & Prioritise Quick Wins

Instead of feeling overwhelmed by an endless task list, focus on small but impactful changes that make a real difference. Use our Action Randomizer for instant website improvement ideas.

๐ŸŽฏ Try these now to enhance your siteโ€™s performance and user experience!


๐ŸŽง Listen & Take Action!

Thatโ€™s a wrap for Episode 36! Whether youโ€™re tuning in live or catching up on the podcast, we appreciate you being part of our journey to better websites.

๐Ÿ“Œ Links & Resources:

โœ… Donโ€™t forget to subscribe, leave a review, and share this episode!

๐ŸŽ™ Listen now & start making your website work for you! ๐Ÿš€



Timestamps:


**Episode Overview: 90 Day Website Mastery Podcast - Episode 36**


**00:18 - Introduction**

- Jonny Ross welcomes listeners to the 36th episode, emphasizing the goal of helping them feel proud of their websites.


**01:35 - Co-host Introduction**

- Pascal Fintoni joins Jonny, sharing that today's episode is inspired by client interactions and questions.


**02:04 - Segment 1: You Ask, We Answer**

- Discussion on how to encourage colleagues to contribute content ideas for blogs.

- Jonny shares his method of conducting one-on-one sessions to uncover staff passions and interests (04:05).

- Pascal suggests organizing meetings to discuss wins across different functions to generate content ideas (05:50).


**08:21 - Segment 2: Website Stories**

- Announcement of Jonny and Pascal's co-authored book titled "WebProud" (09:08).

- Overview of the book's content, including a five-step roadmap to feeling proud of your website (10:37).

- Discussion on the practical elements included in the book, such as checklists and action plans (12:01).


**15:29 - Segment 3: Website Engine Room**

- Jonny recommends MailScale.ai for automating email account creation for cold emailing (15:47).

- Pascal introduces Pretty Funnels as a tool for visualizing customer journeys (17:17).


**20:22 - Segment 4: Website Call to Action**

- Jonny's call to action: Implement lazy loading for faster page speeds (20:32).

- Pascal encourages listeners to prioritize their website to-do lists and focus on impactful actions (22:54).


**24:59 - Episode Recap**

- Summary of key points discussed, including content generation strategies, the launch of "WebProud," recommended tools, and actionable steps for website improvement.


**25:41 - Closing Remarks**

- Jonny and Pascal thank listeners for their engagement and encourage feedback, sharing that the episode is a response to audience questions and concerns.


**26:19 - Episode Wrap-Up**

- Jonny concludes the episode, inviting listeners to visit the website for more information and to book discovery calls.

Transcript
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Hello and welcome to the 90 Day Website

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Mastery Podcast. It's the 36th episode.

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We're excited to bring you even more

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valuable insights and practical advice to

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help you enhance your website's

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performance. We want you to feel proud of

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your website. When someone says, what's

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your website address? We don't want you to

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have that pang in your stomach. We want

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you to shout it loud and proud and really

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be proud of your website. We are live,

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we're live on LinkedIn, we are live on

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Facebook, we're live on Instagram and

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we're live on YouTube. So please do let us

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know if you're there. Perhaps you're

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joining us on the replay on the podcast

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and it's brilliant that you're here as a

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listener. We really value it and we love

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the feedback that we get. Keep giving us

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feedback and let us know what else you

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want us to talk about. In each episode, as

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always, we have four segments. We have the

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You Ask, We Answer. We have website

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stories. We also then move on to the

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website engine room where we share an app

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or a piece of tech or a kit that me or

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Pascal have seen that is going to help you

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as a website manager or a website content

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creator have an easier life. And then, of

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course, we always finish with the website

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call to action, where we give you one

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small change or adjustment that you could

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be making to your website right now that

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is going to help you feel proud of your

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website. Pascal, you're with me, my

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co-host. How are you? I'm very well. And

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you know, you were just mentioning about,

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please keep those comments coming and

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those questions. Because actually, today,

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the entire episode is inspired by

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interaction I've had through

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masterclasses, and you were hosting a

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conference last week in Durham. We got a

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chance to see each other as well, which

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was absolutely lovely. But actually, for

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the first time, every single segment is

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inspired directly by a conversation or a

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query from one of our clients. Absolutely.

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Let's start with our first segment, You

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Ask, We Answer.

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Now you're going to love this, Donny,

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because this question was asked in so many

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ways twice this week. I'm trying to get my

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colleagues to help me more with content

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ideas and to contribute to our blog. It's

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not easy. Any suggestions or practical

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advice? How many times have you heard

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these questions and this kind of comment?

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Yeah, I mean, trying to get content is

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sometimes like getting blood out of a

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stone, is it not? And what you tend to

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find in most organizations is there's very

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few people that are waiting and like the

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idea of getting involved. and giving

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content but you do have the odd few gems

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and the way I found, the best way I found

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to try and get content out of people is

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actually depending on the number of staff

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you've got of course because I was about

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to go down the having some one-to-one

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sessions with your staff but of course if

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you've got lots and lots of staff then you

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just need to think about how you can work

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that cleverly. But depending on the number

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of staff you've got, and if I just think

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of an organisation I was doing it with

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only last week, they've got about 30 or 40

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staff, and I've done one-to-one sessions

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with every single one of them, talking

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about what their passions are, what

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they're interested in outside of work,

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what their hobbies, are they members of

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any associations, any business

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associations, any charity work and really

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try to understand them as a person and

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then try to sort of marry that with okay

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well what's perhaps some sort of internal

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goals on how you can business develop into

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the business, how can you help the

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business grow which in turn is going to

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help you personally grow as well and

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actually is there a bit of value in some

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personal branding here as well so you know

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perhaps let's have a look at your

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LinkedIn, what's it saying? And from all

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of that conversation, and I've sort of

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fast forwarded it a bit here, but from all

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of that conversation, you tend to find

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that some fantastic content comes out. And

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then it's about making it really easy. So

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it might be about then I might interview

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them to tease some stuff out and then take

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it away to write it for them. Or it might

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be that I, yeah, come up with questions to

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ask them to get them thinking. So yeah,

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I've gone off on a bit of a tangent there,

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but that's just one method that I use,

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which works really well. I like it. And

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oddly, nowadays as well, it's so much

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easier because you could record it, you

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could just put it in one of the audio

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transcriber on your laptop while you're

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having a conversation and have a lot of

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those ideas. But what you're creating is

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almost like access to freelance

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journalists and people that are keeping an

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eye out for what's happening in the

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industry. And I've kind of, like you,

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changed slightly. So I used to have

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content ideas meeting. In fact, in the

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previous episode, we suggested an agenda

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for a kind of formal sit-down content

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ideas meeting. But your point is, for the

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vast majority of your colleagues, this is

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not their day-to-day. The marketing

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communication is not what they would do as

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much as you would. And I take your point

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about sometime, it's just someone that's

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got appointed by the organization. You're

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good at communication, you do it now, and

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then they lack the support. So what I tend

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to do then is look at organizing a meeting

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to look at the wins. And so you're back to

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this idea of in your particular area of

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expertise or in a particular function in

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the business, This month, what have been

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the wins, and what I tend to do is split

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between operational wins, commercial wins,

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technological wins, and to your point,

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personal wins. And what you tend to do

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there is get people to reflect on the

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month that was, and add to that, as you

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well know, Johnny, and all of you, the

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gems are coming out. Because they don't

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necessarily make the link between

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something that to them is just normal, not

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particularly worthy of being mentioned,

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but you with your content marketing

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head-on and particularly customer

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relationship marketing head-on, you kind

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of realize that would be a good story,

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that's a good anecdote or something we can

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develop further. So I've done a trial for

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the last few months now with some of my

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And that's working really well. Also,

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oddly, it doubles down as a report back to

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the boss saying, well, across the

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different functions of operations

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management, as well as marketing, this is

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what's been happening. And that also has

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meant that people have had some much

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better company updates on their website as

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well. Yeah. Yeah, and the other thing that

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I've used is templates, so providing some

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kind of content template that can be used

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for simple blog posts or simple

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audio sessions. where you're just sort of

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prompting some key things.

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So for example, here's the topic, here's

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the theme, and one of the first prompts is

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what three things would our target

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audience be interested in? How would it

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help them? What difference could we make?

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What three pain points might our target

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audience have around this particular theme

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or topic? And so things like that can then

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lead into content generation as well. So

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there's loads of ways, but don't stop at

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the typical answer, which is, I don't have

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any ideas, and I'm too busy. You just need

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to gamify it, make it more fun, bring out

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their passion and make it feel like

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there's something, you know, be authentic

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in terms of actually there's something in

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it for them as well. I think that's

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important because they have to see the

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correlation, you know, that cause and

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effect. And for me, importantly, because

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I've heard back as well, you know,

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feedback from people saying, well, I gave

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the ideas or I took part in a meeting or I

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took part in a one-to-one, but then I

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never heard a thing after that. So be

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careful, you know, do make sure you send

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copies. Do show them, for example,

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reactions on social media. Do tell them

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that their anecdote was used at a

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conference by the MD. Kind of give them,

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make sure that they understand their

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contribution. has travelled and has had an

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impact on the business. For sure. I am

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very, very, very excited about our next

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segment, especially on this episode.

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Let's find out why. It's Website Stories.

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Now, typically for website stories, you

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and I would be researching an article, a

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podcast, a video, an infographic produced

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by somebody else and use it for a bit of a

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deep dive conversation on what it means to

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be a website manager in today's economy.

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But we're going to do something very,

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we're going to actually be talking about

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something that you and I have authored and

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produced. I'm very, very, very, very

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pleased to announce to all of you that

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Johnny and I have co-authored a book. We

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have. We certainly have. And it's very

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exciting. And for those that are watching

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and on the video version, I'm just holding

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it up to the screen right now. If you're

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on audio, you'll be able to click the link

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in the show notes. Don't you worry. And

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you'll be able to see what it looks like.

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But how exciting. We actually have it

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published. It's live. And it's very

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exciting. And what is interesting for all

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of you, let's do a bit of origins, you

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know, story, be like a Marvel Universe.

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But the idea started many months ago now,

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I must confess memories failing me where,

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you know, I thought, well, maybe we could

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do an ebook out of, you know, all the work

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that we do with regard to the webinars

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that started all of this, the program,

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kind of day-to-day with masterclasses,

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conferences, and so on. So we wanted to do

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like an e-book that would be a free

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download. But then eventually, it became

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quite a sizable e-book with everything

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that we wanted to fit in, because we

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wanted this to become the ultimate

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resource that would really answer all of

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your questions, but also give you lots of

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practical advice. And in a moment, John is

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going to give you a breakdown of the

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content of the book called We're Proud.

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And so off he went, and we went from

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e-book to book. And that was quite a

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learning curve. I mean, I always had a lot

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of respect for my fellow consultants and

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advisors out there that have gone ahead

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with writing books. And that kind of

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respect has been renewed tenfold because

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it was quite a journey, but delighted with

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the result. Yeah, I mean it's been two

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years in the making. We've spent a lot of

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time and it was just that realization that

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we have a lot of tactics and strategies

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that work to producing a website that

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people can feel proud of. And, you know,

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how can we not document this? How can we

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not, you know, even just for our own

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sanity and put it all together? So we've,

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the Strapline is the five-step roadmap to

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feeling proud of your website. Again, it's

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called WebProud. There's a five-step

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roadmap in there. Step one is all about

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the website health check. Step two is

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about building trust on your website. We

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have step three, which is attracting the

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right website visitors. Step four is

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converting visitors into inquiries. And

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then step five is becoming proud of your

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website. And then we've got some bonus

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materials as well, have we not, Pascal?

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And a lot of that's from all of the

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podcasts that we've been doing. This is

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the 36th episode, and we have four

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segments in each episode where we give

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tons of value and tons of tips away. And

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we've taken all of those and consolidated

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them into some really, hopefully, you tell

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us, insightful, good value that's going to

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help you feel proud of your website. And

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the driving kind of remit that we gave

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ourselves, you know, brief that we gave

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ourselves was to be super practical, and

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really, with a view of you taking action.

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So the five steps are captured into five

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executive briefings. But each briefing has

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two checklists, one from Johnny, one from

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me, has two action plans, one from Johnny,

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one from myself. You also have, which I

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think is lovely, the concept of this being

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like a field notebook. You have a dot

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journaling section, which I'm going to

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show quickly on screen, this idea of

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doodling and putting kind of boxes and

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arrows and whatever. You have also a

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10-day, 30-day, 90-day action plan

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template. And you also have, which I think

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is important, a tools and AI solutions

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kind of ideas capture. So what are you

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going to do? What tools are going to help

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you achieve those? And what AI solutions

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should you be testing right now? Times

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five. And that's for the full action. And

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as you mentioned, we also included the

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bonus section for inspiration, for

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imagination. You've got four different

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bonuses, but if I may say so, the one that

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I'm particularly proud of is a year's

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worth of websites amends and websites

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actions taken from our now world-famous

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website, Call to Action. But literally,

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we've captured the top 52 actions that you

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should be undertaking in your website. And

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you can go through the list one by one, or

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you can open this particular bonus section

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randomly and go, this week, we're going to

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work on that. And I think really from the

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point of view of as a reader, we've had

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obviously people checking it. We've had

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some beta testers, you could argue. And

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they said, you know, they love the tone.

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They said they could imagine and they

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could hear your voice and my voice whilst

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we're reading the book, which was actually

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a compliment they said. But they

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absolutely loved, loved the checklist and

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the action plans. Super, super useful.

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Yeah, and we've enjoyed putting it

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together. The idea, like on this podcast,

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is for you to feel proud of your website.

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And by following this simple guide, as

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we've said, really practical, lots of

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actions. We're sort of there with you

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throughout the journey to ultimately

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creating that website that you can feel

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web proud. That's as simple as that. So

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what a great website story this episode.

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Indeed. We'll obviously put a link to the

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book. It's on Amazon. We'll put the link

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on the show notes. We'd welcome feedback.

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We'd love feedback, in fact. And if you do

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happen to buy it, please do leave us a

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review, because ultimately,

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I don't think we're going to be

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millionaires from releasing a book,

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Pascal, but at the same time we do want it

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to reach people, we want it to reach the

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right people and we want it to ultimately

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create better websites online. That's for

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sure. It benefits all of us if websites

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are easier to use or easier to navigate

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that work on mobile that convert and you

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know how can that be a bad thing so you

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know help us get it out there and reach

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the right people. On that note let's move

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to our next segment the website engine

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room.

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Now, in this part of the show, we select

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and shortlist and recommend two apps or

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software solutions that can make life

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easier as a website manager and content

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creator. And some of them actually made it

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into the web pround book that we just

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announced a moment ago. But Johnny, what

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is your selection for episode 36? So I've

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been talking a lot about cold email

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recently. And one of the things about cold

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email is that it's a numbers game. And so

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for you to be able to send mass emails out

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one at a time, what you need to do is, the

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only way to send so many out at the same

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time is to have multiple email addresses.

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There's no way around it. Because

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otherwise, you have a huge issue with spam

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filters and trust signals and so what we

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do is we warm up email addresses to have

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multiple email addresses. Now there's a

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cost of setting those email addresses up

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and there's a cost and time wise there's a

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lot of technical aspects from you know

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setting DNS up or working with the likes

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of Microsoft or the likes of Google. It's

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not the biggest most difficult thing in

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the world but when you add the time up and

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the cost there is now a company out there

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that does it for you. So it's

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MailScale.ai, it automates email account

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creation much faster, much cheaper and

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within minutes you could be creating 50 to

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even a thousand email accounts within just

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a few minutes on several domains. So they

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do the whole thing for you, they manage

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the whole thing and it's set up within

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minutes and it's a lot cheaper and it just

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makes the whole barrier of one of the

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barriers of cold email campaigns just so

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much easier. So that's mailscale.ai is my

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recommendation for this episode. Yes. And

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you mentioned it on that. That's where

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you've been talking a lot at the

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conference that I was able to join. And

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the conversation that inspired today's

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selection for me was with customers where

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we're busy working on their campaigns.

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We're busy working on the customer

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journey. As you know, I've got this little

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kind of model called the visibility,

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credibility, and interactivity kind of

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workflow where you kind of chunk your work

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into three key areas of customer

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experience. But people are saying, I can't

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quite imagine it because we've not done

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visibility to the degree that you're

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describing. So I remembered a way to

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visualize that customer journey from they

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don't know you exist all the way to they

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become a loyal and very fervent champion

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is called pretty funnels. So this side of

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the sales funnel, but what is lovely about

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the the interface. It's a drag and drop

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with different kind of icons, different

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way to symbolize, you know, the different

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stages and steps and interaction, which

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could include indeed receiving an email.

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And printed funnels is a lovely way to

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visualize what you think your customer

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journey is all about, but also spot maybe

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gaps or spot ways in which you can get

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more value from that interaction. And what

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I liked about it, it Because it's visual,

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everybody can understand it and it's

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probably more engaging than bullet points

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or an attempt at mind map or an attempt at

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using PowerPoint with boxes and arrows,

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trying to connect different things. So if

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you want to find a way to visualize your

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customer journey as you're building your

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campaign, you want to share it in a way

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that is meaningful to others, I highly

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recommend Pretty Funnels. Yeah, I've done

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a lot of journey mapping and customer

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journey mapping, that was the phrase I was

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looking for. And what is apparent

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very quickly when you map a journey out is

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the optimizations you can make and how one

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little change in one little step of the

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journey can have such a big impact. So

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brilliant, now a tool that we can use that

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helps us map that out a bit more, but also

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makes us think about the content as we're

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at each touchpoint. I highly recommend

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mapping a journey out, however big or

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small your organisation is. really

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understanding it from the customer's point

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of view where you take them and so many

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times what you tend to find is that they

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come for your funnel, they perhaps say no

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to a quote and what you do, you put them

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right in at the front of the funnel again

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and speak to them as if they've never ever

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spoken to you before. and sort of take

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them on exactly the same journey again.

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Well, that is the straightaway at

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optimization and gets you thinking. So

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yeah, brilliant. What was that? That was

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prettyfunnels.com. Excellent. We shall put

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that in the show notes as we do with all

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of these. So let's move on to our final

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segment, because of course, every piece of

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content, including our podcast, has a call

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to action. This is the website call to

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action.

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Now this is about the one change, the one

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adjustment that's gonna make a big

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difference to your website and for you to

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feel proud of your website again. Johnny,

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what is your call to action? Go and buy

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the book. No, okay, I'm only joking, I'm

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only joking. If you wanna feel proud of

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your website, go and buy WebProud. No, my

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website call to action for this episode is

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lazy loading for faster pages. So

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depending on the content management system

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that you have or depending on how your

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website's been built, Sometimes it's a

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click of a button, sometimes you need to

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get a developer to write some code. But

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it's the idea that images or elements on

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the page do not load until the user, for

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example, interacts or the user scrolls to

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that part of the website. So it increases

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the speed of your website because instead

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of having to load everything at once, the

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website only loads elements as the user

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gets there or as the user starts

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interacting. So it improves user

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experience and absolutely improves search

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engine optimization as well because that's

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one of the big metrics that Google is

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looking at is page speed and that can have

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an influence on your ranking factor as

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well. So lazy loading for faster pages

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would be my website call to action. This

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is incredible because that's the

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conversation I had only two days ago with

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a client about the way in which actually

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even Google and Touch Console are making

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suggestions about things like this to kind

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of take the pressure off. So mine is

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actually, again, inspired by a

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conversation I've had with customers where

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one of the other reasons that people are

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not feeling proud of their website is that

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they feel a little embarrassed about and

Speaker:

find that they have a website to-do list

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and they're just not making enough

Speaker:

progress with it. So every time we have a

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meeting, every time they discuss things

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with their colleagues, it's that kind of

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dark cloud looming of all the things that

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I know I should be doing but I haven't

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done. So my recommendation is actually to

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go back to that to-do list and only select

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the actions that are going to make the

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biggest difference this time of year. And

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you could almost say that the rest on the

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list, give it to someone like Pascal or

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Johnny, and we'll be the custodian of that

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to-do list. But you should, as a business

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owner, as a marketer, pick the handful

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that are going to really, really make a

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difference to your business. And then

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you're going to relax. Then you're going

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to feel proud of your website, and you can

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tackle the rest. For inspiration, in terms

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of website call to action, if maybe your

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to-do list is very light and well done

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you, a couple of things you could do. You

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could access our website and go on to the

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Action Randomizer, where we've captured

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the top 25 kind of calls to action for the

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previous series. and you can do one action

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at a time. Or, as Jonny mentioned, ingest,

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but actually, sincerely, do get a copy of

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WebPrime, because as I mentioned a moment

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ago, we have a year's worth of calls to

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action for you to kind of make those

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adjustments, very small ones, very

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practical ones, those will make a big

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difference to you, to your customer

Speaker:

experience, and as a result of which, you

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can breathe a sigh of relief and feel, do

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you know what? I don't mind sharing my

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URL, my website address anymore. So in

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episode 36 we have helped you, hopefully,

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get your team engaged in content. That's

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around some of the things, some of the

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strategies, some of the tactics that you

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can do with your team to try and get them

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more engaged, whether that be templates,

Speaker:

whether it be understanding their

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passions, whether it be just talking to

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them and asking them what do they think

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that they could add in terms of value, in

Speaker:

terms of content, or pain points of their

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target audience, of their customers, and

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perhaps it is sometimes sharing some

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ideas, first of all, just to get that

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conversation going, but there's no, what

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we are saying here is that there are easy

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ways to get help from the team in terms of

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producing content, and it's just about

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really engaging them and making them

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understand the value that they get out of

Speaker:

it. That's the important bit. It's about

Speaker:

them understanding the value that they get

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out of this as well. We talked about

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website stories, which was the most

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exciting one for this series, really. The

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book, Web Proud, it's launched. We've

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spent a lot of time on it. It's the

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five-step roadmap to feeling proud of your

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website. Again, it's out now on Amazon.

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And you please do pop along and have a

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look. The link will be in the show notes.

Speaker:

We've given you some tools that you should

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be looking at. MailScale.ai to help with

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your email account generation if you're

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looking at doing cold email. Brilliant app

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for making things a lot faster and a lot

Speaker:

cheaper for setting up email accounts.

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PrettyFunnels was Pascal's.

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PrettyFunnels.com, an elegant way to

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visualize and plan and optimize your

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digital funnels and any customer journeys

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which, you know, we recommend you do and

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find those optimizations. And then for the

Speaker:

website call to action, we finished on

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lazy loading for faster pages and review

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your to-do list, review your website to-do

Speaker:

list and give yourself a few small

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victories to end the year and focus on

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some of the sort of bite-sized things that

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you could start implementing right away.

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Another great episode, Pascal. Thank you

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very much indeed. And it's been a pleasure

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as always. No, thank you very much. And

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listen, you know, as you mentioned when we

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started and actually at the very core of

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today's episode, it's all your questions.

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It's all your reactions, all your

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comments, all your doubts and concerns.

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There's a great source of inspiration for

Speaker:

us. And I find it very helpful and really

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thinking I'm approaching now 30 years in a

Speaker:

world of digital and probably 30 years of

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thinking through a website experience

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that's going to make a difference to you,

Speaker:

your colleagues and your clients. And it's

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just an absolute delight to have the

Speaker:

different platforms from the podcast to

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the webinars, to the masterclasses, to the

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book, to share that knowledge. For

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absolute sure. Listen, that is a wrap for

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episode 36 of the 90-day Website Mastery

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Podcast, your audio companion. to the 90

Speaker:

Day Website Mastery Program. For more

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information, visit

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90daymarketingmastery.com where you can

Speaker:

book a discovery call with either myself

Speaker:

or Pascal. It's goodbye for now. Enjoy the

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video and audio montage whilst you review

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your notes and action steps. And we will

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see you soon and look forward to your

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feedback. And please do like, share and

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leave a review. I'll speak to you soon.

Speaker:

Take care.

Show artwork for Jonny Ross Fractional CMO

About the Podcast

Jonny Ross Fractional CMO
Getting marketing done
Join Jonny Ross, Fractional CMO (Chief Marketing Officer) & Digital Marketing Strategist, in his podcast The Jonny Ross Fractional CMO - formerly the Jonny Ross Audio Experience.

Full of stories, marketing tips, tricks and strategy, along with interviews from inspirational business leaders.

Looking for marketing strategy? Jonny delivers marketing consultancy, marketing training and marketing campaigns on a daily basis. This podcast is a place to share his wealth of knowledge with you, and to find experts across many different business fields and bring their inspirations and learning tips right into your ear!

Find Jonny over at:

His website https://jonnyross.com
On LinkedIn https://www.linkedin.com/in/jonnyross/
or on Twitter https://twitter.com/jonnyross.

He is also Founder of https://fleek.marketing and also runs a local Yorkshire Business Club https://www.facebook.com/groups/TheYorkshireBusinessClub/.

About your host

Profile picture for Jonny Ross

Jonny Ross

Jonny Ross, Founder, Digital Strategist and orator of Fleek Marketing

Having worked in business management (including retail) for over 25 years, Jonny Ross understands the needs of business owners. He has a proven track record in SEO, social media, website design and website development, including experience of successfully unlocking Google penalties.

Jonny is also an established SEO and social media speaker and trainer and was recently listed as one of Business Insiderโ€™s โ€œ42 under 42โ€ business leader rising stars.

In his spare time, Jonny enjoys spending time with his family, running, cooking and hosting dinner parties.

Jonny is a member of the Institute of Directors (IoD), a Member of the Chartered Management Institute and is also a qualified optician.