#116 How to Get Your Team Engaged in Content, Google SEO Updates & Website Speed Hacks
๐ข Struggling to get your team to contribute content? Want to stay ahead with Googleโs latest SEO trends? Looking for simple ways to boost website speed? Weโve got you covered!
In Episode 36 of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni dive into practical strategies to engage your team in content creation, reveal the latest Google Search Console & SEO updates, and share must-use tools for website growth and optimisation. Plus, weโve got exciting newsโฆ our book WebProud: The 5-Step Roadmap to Feeling Proud of Your Website Again is now live! ๐
๐ You Ask, We Answer: How to Get Your Team Involved in Content Creation
One of the biggest challenges website managers face is getting their team to contribute to content. Today, we answer:
๐ How do you motivate colleagues to generate blog ideas?
๐ What are the best ways to structure content contributions?
๐ How can you make content creation easy and fun for non-marketers?
Key takeaways:
โ Conduct 1-on-1 sessions to discover team members' interests and expertise.
โ Use content templates with structured prompts to simplify blog creation.
โ Show the impact of their contributions (e.g., website traffic, engagement, or customer feedback).
๐ Try these practical steps and watch your content pipeline grow!
๐ Website Stories: The Launch of WebProud โ Our New Book!
Exciting news! Jonny and Pascal have co-authored a book: WebProud: The 5-Step Roadmap to Feeling Proud of Your Website Again ๐
Inside the book:
โ Step 1: Website Health Check โ Diagnose key website issues.
โ Step 2: Build Trust โ Essential elements to gain visitor confidence.
โ Step 3: Attract the Right Visitors โ SEO & content marketing strategies.
โ Step 4: Convert Visitors into Leads โ Optimising your website for action.
โ Step 5: Become WebProud โ The ultimate checklist for ongoing success.
๐ Get your copy now: https://www.amazon.co.uk/dp/1068691603
๐ก Bonus content includes a 1-year action plan with website improvements you can make every week!
โ๏ธ The Website Engine Room: Must-Have Tools for Website Success
๐ก Mailscale.ai โ Need to scale email outreach for marketing or sales? Mailscale automates email account creation, letting you generate 50 to 1,000 email accounts in minutesโperfect for outreach without deliverability issues.
๐ก PrettyFunnels.com โ Struggling with customer journey mapping? Pretty Funnels helps you visualise, plan, and optimise your digital funnels, making it easier to identify website conversion opportunities.
๐ฅ Top Search Questions Answered:
- How can I automate email accounts for cold outreach?
- What are the best tools for mapping a customer journey?
- How do I create a high-converting website funnel?
๐ Website Call to Action: Speed Up & Optimise Your Website
๐น Enable Lazy Loading for Faster Pages
Lazy loading ensures images and content load only when needed, improving page speed and SEO rankings. Depending on your website platform, this might be a simple setting or require developer input.
๐น Review Your Website To-Do List & Prioritise Quick Wins
Instead of feeling overwhelmed by an endless task list, focus on small but impactful changes that make a real difference. Use our Action Randomizer for instant website improvement ideas.
๐ฏ Try these now to enhance your siteโs performance and user experience!
๐ง Listen & Take Action!
Thatโs a wrap for Episode 36! Whether youโre tuning in live or catching up on the podcast, we appreciate you being part of our journey to better websites.
๐ Links & Resources:
- ๐ Get the Book: https://www.amazon.co.uk/dp/1068691603
- ๐ Visit 90DayMarketingMastery.com for coaching & discovery calls
- ๐ Connect with Jonny on LinkedIn: Jonny Ross
- ๐ Connect with Pascal on LinkedIn: Pascal Fintoni
โ Donโt forget to subscribe, leave a review, and share this episode!
๐ Listen now & start making your website work for you! ๐
Timestamps:
**Episode Overview: 90 Day Website Mastery Podcast - Episode 36**
**00:18 - Introduction**
- Jonny Ross welcomes listeners to the 36th episode, emphasizing the goal of helping them feel proud of their websites.
**01:35 - Co-host Introduction**
- Pascal Fintoni joins Jonny, sharing that today's episode is inspired by client interactions and questions.
**02:04 - Segment 1: You Ask, We Answer**
- Discussion on how to encourage colleagues to contribute content ideas for blogs.
- Jonny shares his method of conducting one-on-one sessions to uncover staff passions and interests (04:05).
- Pascal suggests organizing meetings to discuss wins across different functions to generate content ideas (05:50).
**08:21 - Segment 2: Website Stories**
- Announcement of Jonny and Pascal's co-authored book titled "WebProud" (09:08).
- Overview of the book's content, including a five-step roadmap to feeling proud of your website (10:37).
- Discussion on the practical elements included in the book, such as checklists and action plans (12:01).
**15:29 - Segment 3: Website Engine Room**
- Jonny recommends MailScale.ai for automating email account creation for cold emailing (15:47).
- Pascal introduces Pretty Funnels as a tool for visualizing customer journeys (17:17).
**20:22 - Segment 4: Website Call to Action**
- Jonny's call to action: Implement lazy loading for faster page speeds (20:32).
- Pascal encourages listeners to prioritize their website to-do lists and focus on impactful actions (22:54).
**24:59 - Episode Recap**
- Summary of key points discussed, including content generation strategies, the launch of "WebProud," recommended tools, and actionable steps for website improvement.
**25:41 - Closing Remarks**
- Jonny and Pascal thank listeners for their engagement and encourage feedback, sharing that the episode is a response to audience questions and concerns.
**26:19 - Episode Wrap-Up**
- Jonny concludes the episode, inviting listeners to visit the website for more information and to book discovery calls.
Transcript
Hello and welcome to the 90 Day Website
Speaker:Mastery Podcast. It's the 36th episode.
Speaker:We're excited to bring you even more
Speaker:valuable insights and practical advice to
Speaker:help you enhance your website's
Speaker:performance. We want you to feel proud of
Speaker:your website. When someone says, what's
Speaker:your website address? We don't want you to
Speaker:have that pang in your stomach. We want
Speaker:you to shout it loud and proud and really
Speaker:be proud of your website. We are live,
Speaker:we're live on LinkedIn, we are live on
Speaker:Facebook, we're live on Instagram and
Speaker:we're live on YouTube. So please do let us
Speaker:know if you're there. Perhaps you're
Speaker:joining us on the replay on the podcast
Speaker:and it's brilliant that you're here as a
Speaker:listener. We really value it and we love
Speaker:the feedback that we get. Keep giving us
Speaker:feedback and let us know what else you
Speaker:want us to talk about. In each episode, as
Speaker:always, we have four segments. We have the
Speaker:You Ask, We Answer. We have website
Speaker:stories. We also then move on to the
Speaker:website engine room where we share an app
Speaker:or a piece of tech or a kit that me or
Speaker:Pascal have seen that is going to help you
Speaker:as a website manager or a website content
Speaker:creator have an easier life. And then, of
Speaker:course, we always finish with the website
Speaker:call to action, where we give you one
Speaker:small change or adjustment that you could
Speaker:be making to your website right now that
Speaker:is going to help you feel proud of your
Speaker:website. Pascal, you're with me, my
Speaker:co-host. How are you? I'm very well. And
Speaker:you know, you were just mentioning about,
Speaker:please keep those comments coming and
Speaker:those questions. Because actually, today,
Speaker:the entire episode is inspired by
Speaker:interaction I've had through
Speaker:masterclasses, and you were hosting a
Speaker:conference last week in Durham. We got a
Speaker:chance to see each other as well, which
Speaker:was absolutely lovely. But actually, for
Speaker:the first time, every single segment is
Speaker:inspired directly by a conversation or a
Speaker:query from one of our clients. Absolutely.
Speaker:Let's start with our first segment, You
Speaker:Ask, We Answer.
Speaker:Now you're going to love this, Donny,
Speaker:because this question was asked in so many
Speaker:ways twice this week. I'm trying to get my
Speaker:colleagues to help me more with content
Speaker:ideas and to contribute to our blog. It's
Speaker:not easy. Any suggestions or practical
Speaker:advice? How many times have you heard
Speaker:these questions and this kind of comment?
Speaker:Yeah, I mean, trying to get content is
Speaker:sometimes like getting blood out of a
Speaker:stone, is it not? And what you tend to
Speaker:find in most organizations is there's very
Speaker:few people that are waiting and like the
Speaker:idea of getting involved. and giving
Speaker:content but you do have the odd few gems
Speaker:and the way I found, the best way I found
Speaker:to try and get content out of people is
Speaker:actually depending on the number of staff
Speaker:you've got of course because I was about
Speaker:to go down the having some one-to-one
Speaker:sessions with your staff but of course if
Speaker:you've got lots and lots of staff then you
Speaker:just need to think about how you can work
Speaker:that cleverly. But depending on the number
Speaker:of staff you've got, and if I just think
Speaker:of an organisation I was doing it with
Speaker:only last week, they've got about 30 or 40
Speaker:staff, and I've done one-to-one sessions
Speaker:with every single one of them, talking
Speaker:about what their passions are, what
Speaker:they're interested in outside of work,
Speaker:what their hobbies, are they members of
Speaker:any associations, any business
Speaker:associations, any charity work and really
Speaker:try to understand them as a person and
Speaker:then try to sort of marry that with okay
Speaker:well what's perhaps some sort of internal
Speaker:goals on how you can business develop into
Speaker:the business, how can you help the
Speaker:business grow which in turn is going to
Speaker:help you personally grow as well and
Speaker:actually is there a bit of value in some
Speaker:personal branding here as well so you know
Speaker:perhaps let's have a look at your
Speaker:LinkedIn, what's it saying? And from all
Speaker:of that conversation, and I've sort of
Speaker:fast forwarded it a bit here, but from all
Speaker:of that conversation, you tend to find
Speaker:that some fantastic content comes out. And
Speaker:then it's about making it really easy. So
Speaker:it might be about then I might interview
Speaker:them to tease some stuff out and then take
Speaker:it away to write it for them. Or it might
Speaker:be that I, yeah, come up with questions to
Speaker:ask them to get them thinking. So yeah,
Speaker:I've gone off on a bit of a tangent there,
Speaker:but that's just one method that I use,
Speaker:which works really well. I like it. And
Speaker:oddly, nowadays as well, it's so much
Speaker:easier because you could record it, you
Speaker:could just put it in one of the audio
Speaker:transcriber on your laptop while you're
Speaker:having a conversation and have a lot of
Speaker:those ideas. But what you're creating is
Speaker:almost like access to freelance
Speaker:journalists and people that are keeping an
Speaker:eye out for what's happening in the
Speaker:industry. And I've kind of, like you,
Speaker:changed slightly. So I used to have
Speaker:content ideas meeting. In fact, in the
Speaker:previous episode, we suggested an agenda
Speaker:for a kind of formal sit-down content
Speaker:ideas meeting. But your point is, for the
Speaker:vast majority of your colleagues, this is
Speaker:not their day-to-day. The marketing
Speaker:communication is not what they would do as
Speaker:much as you would. And I take your point
Speaker:about sometime, it's just someone that's
Speaker:got appointed by the organization. You're
Speaker:good at communication, you do it now, and
Speaker:then they lack the support. So what I tend
Speaker:to do then is look at organizing a meeting
Speaker:to look at the wins. And so you're back to
Speaker:this idea of in your particular area of
Speaker:expertise or in a particular function in
Speaker:the business, This month, what have been
Speaker:the wins, and what I tend to do is split
Speaker:between operational wins, commercial wins,
Speaker:technological wins, and to your point,
Speaker:personal wins. And what you tend to do
Speaker:there is get people to reflect on the
Speaker:month that was, and add to that, as you
Speaker:well know, Johnny, and all of you, the
Speaker:gems are coming out. Because they don't
Speaker:necessarily make the link between
Speaker:something that to them is just normal, not
Speaker:particularly worthy of being mentioned,
Speaker:but you with your content marketing
Speaker:head-on and particularly customer
Speaker:relationship marketing head-on, you kind
Speaker:of realize that would be a good story,
Speaker:that's a good anecdote or something we can
Speaker:develop further. So I've done a trial for
Speaker:the last few months now with some of my
Speaker:And that's working really well. Also,
Speaker:oddly, it doubles down as a report back to
Speaker:the boss saying, well, across the
Speaker:different functions of operations
Speaker:management, as well as marketing, this is
Speaker:what's been happening. And that also has
Speaker:meant that people have had some much
Speaker:better company updates on their website as
Speaker:well. Yeah. Yeah, and the other thing that
Speaker:I've used is templates, so providing some
Speaker:kind of content template that can be used
Speaker:for simple blog posts or simple
Speaker:audio sessions. where you're just sort of
Speaker:prompting some key things.
Speaker:So for example, here's the topic, here's
Speaker:the theme, and one of the first prompts is
Speaker:what three things would our target
Speaker:audience be interested in? How would it
Speaker:help them? What difference could we make?
Speaker:What three pain points might our target
Speaker:audience have around this particular theme
Speaker:or topic? And so things like that can then
Speaker:lead into content generation as well. So
Speaker:there's loads of ways, but don't stop at
Speaker:the typical answer, which is, I don't have
Speaker:any ideas, and I'm too busy. You just need
Speaker:to gamify it, make it more fun, bring out
Speaker:their passion and make it feel like
Speaker:there's something, you know, be authentic
Speaker:in terms of actually there's something in
Speaker:it for them as well. I think that's
Speaker:important because they have to see the
Speaker:correlation, you know, that cause and
Speaker:effect. And for me, importantly, because
Speaker:I've heard back as well, you know,
Speaker:feedback from people saying, well, I gave
Speaker:the ideas or I took part in a meeting or I
Speaker:took part in a one-to-one, but then I
Speaker:never heard a thing after that. So be
Speaker:careful, you know, do make sure you send
Speaker:copies. Do show them, for example,
Speaker:reactions on social media. Do tell them
Speaker:that their anecdote was used at a
Speaker:conference by the MD. Kind of give them,
Speaker:make sure that they understand their
Speaker:contribution. has travelled and has had an
Speaker:impact on the business. For sure. I am
Speaker:very, very, very excited about our next
Speaker:segment, especially on this episode.
Speaker:Let's find out why. It's Website Stories.
Speaker:Now, typically for website stories, you
Speaker:and I would be researching an article, a
Speaker:podcast, a video, an infographic produced
Speaker:by somebody else and use it for a bit of a
Speaker:deep dive conversation on what it means to
Speaker:be a website manager in today's economy.
Speaker:But we're going to do something very,
Speaker:we're going to actually be talking about
Speaker:something that you and I have authored and
Speaker:produced. I'm very, very, very, very
Speaker:pleased to announce to all of you that
Speaker:Johnny and I have co-authored a book. We
Speaker:have. We certainly have. And it's very
Speaker:exciting. And for those that are watching
Speaker:and on the video version, I'm just holding
Speaker:it up to the screen right now. If you're
Speaker:on audio, you'll be able to click the link
Speaker:in the show notes. Don't you worry. And
Speaker:you'll be able to see what it looks like.
Speaker:But how exciting. We actually have it
Speaker:published. It's live. And it's very
Speaker:exciting. And what is interesting for all
Speaker:of you, let's do a bit of origins, you
Speaker:know, story, be like a Marvel Universe.
Speaker:But the idea started many months ago now,
Speaker:I must confess memories failing me where,
Speaker:you know, I thought, well, maybe we could
Speaker:do an ebook out of, you know, all the work
Speaker:that we do with regard to the webinars
Speaker:that started all of this, the program,
Speaker:kind of day-to-day with masterclasses,
Speaker:conferences, and so on. So we wanted to do
Speaker:like an e-book that would be a free
Speaker:download. But then eventually, it became
Speaker:quite a sizable e-book with everything
Speaker:that we wanted to fit in, because we
Speaker:wanted this to become the ultimate
Speaker:resource that would really answer all of
Speaker:your questions, but also give you lots of
Speaker:practical advice. And in a moment, John is
Speaker:going to give you a breakdown of the
Speaker:content of the book called We're Proud.
Speaker:And so off he went, and we went from
Speaker:e-book to book. And that was quite a
Speaker:learning curve. I mean, I always had a lot
Speaker:of respect for my fellow consultants and
Speaker:advisors out there that have gone ahead
Speaker:with writing books. And that kind of
Speaker:respect has been renewed tenfold because
Speaker:it was quite a journey, but delighted with
Speaker:the result. Yeah, I mean it's been two
Speaker:years in the making. We've spent a lot of
Speaker:time and it was just that realization that
Speaker:we have a lot of tactics and strategies
Speaker:that work to producing a website that
Speaker:people can feel proud of. And, you know,
Speaker:how can we not document this? How can we
Speaker:not, you know, even just for our own
Speaker:sanity and put it all together? So we've,
Speaker:the Strapline is the five-step roadmap to
Speaker:feeling proud of your website. Again, it's
Speaker:called WebProud. There's a five-step
Speaker:roadmap in there. Step one is all about
Speaker:the website health check. Step two is
Speaker:about building trust on your website. We
Speaker:have step three, which is attracting the
Speaker:right website visitors. Step four is
Speaker:converting visitors into inquiries. And
Speaker:then step five is becoming proud of your
Speaker:website. And then we've got some bonus
Speaker:materials as well, have we not, Pascal?
Speaker:And a lot of that's from all of the
Speaker:podcasts that we've been doing. This is
Speaker:the 36th episode, and we have four
Speaker:segments in each episode where we give
Speaker:tons of value and tons of tips away. And
Speaker:we've taken all of those and consolidated
Speaker:them into some really, hopefully, you tell
Speaker:us, insightful, good value that's going to
Speaker:help you feel proud of your website. And
Speaker:the driving kind of remit that we gave
Speaker:ourselves, you know, brief that we gave
Speaker:ourselves was to be super practical, and
Speaker:really, with a view of you taking action.
Speaker:So the five steps are captured into five
Speaker:executive briefings. But each briefing has
Speaker:two checklists, one from Johnny, one from
Speaker:me, has two action plans, one from Johnny,
Speaker:one from myself. You also have, which I
Speaker:think is lovely, the concept of this being
Speaker:like a field notebook. You have a dot
Speaker:journaling section, which I'm going to
Speaker:show quickly on screen, this idea of
Speaker:doodling and putting kind of boxes and
Speaker:arrows and whatever. You have also a
Speaker:10-day, 30-day, 90-day action plan
Speaker:template. And you also have, which I think
Speaker:is important, a tools and AI solutions
Speaker:kind of ideas capture. So what are you
Speaker:going to do? What tools are going to help
Speaker:you achieve those? And what AI solutions
Speaker:should you be testing right now? Times
Speaker:five. And that's for the full action. And
Speaker:as you mentioned, we also included the
Speaker:bonus section for inspiration, for
Speaker:imagination. You've got four different
Speaker:bonuses, but if I may say so, the one that
Speaker:I'm particularly proud of is a year's
Speaker:worth of websites amends and websites
Speaker:actions taken from our now world-famous
Speaker:website, Call to Action. But literally,
Speaker:we've captured the top 52 actions that you
Speaker:should be undertaking in your website. And
Speaker:you can go through the list one by one, or
Speaker:you can open this particular bonus section
Speaker:randomly and go, this week, we're going to
Speaker:work on that. And I think really from the
Speaker:point of view of as a reader, we've had
Speaker:obviously people checking it. We've had
Speaker:some beta testers, you could argue. And
Speaker:they said, you know, they love the tone.
Speaker:They said they could imagine and they
Speaker:could hear your voice and my voice whilst
Speaker:we're reading the book, which was actually
Speaker:a compliment they said. But they
Speaker:absolutely loved, loved the checklist and
Speaker:the action plans. Super, super useful.
Speaker:Yeah, and we've enjoyed putting it
Speaker:together. The idea, like on this podcast,
Speaker:is for you to feel proud of your website.
Speaker:And by following this simple guide, as
Speaker:we've said, really practical, lots of
Speaker:actions. We're sort of there with you
Speaker:throughout the journey to ultimately
Speaker:creating that website that you can feel
Speaker:web proud. That's as simple as that. So
Speaker:what a great website story this episode.
Speaker:Indeed. We'll obviously put a link to the
Speaker:book. It's on Amazon. We'll put the link
Speaker:on the show notes. We'd welcome feedback.
Speaker:We'd love feedback, in fact. And if you do
Speaker:happen to buy it, please do leave us a
Speaker:review, because ultimately,
Speaker:I don't think we're going to be
Speaker:millionaires from releasing a book,
Speaker:Pascal, but at the same time we do want it
Speaker:to reach people, we want it to reach the
Speaker:right people and we want it to ultimately
Speaker:create better websites online. That's for
Speaker:sure. It benefits all of us if websites
Speaker:are easier to use or easier to navigate
Speaker:that work on mobile that convert and you
Speaker:know how can that be a bad thing so you
Speaker:know help us get it out there and reach
Speaker:the right people. On that note let's move
Speaker:to our next segment the website engine
Speaker:room.
Speaker:Now, in this part of the show, we select
Speaker:and shortlist and recommend two apps or
Speaker:software solutions that can make life
Speaker:easier as a website manager and content
Speaker:creator. And some of them actually made it
Speaker:into the web pround book that we just
Speaker:announced a moment ago. But Johnny, what
Speaker:is your selection for episode 36? So I've
Speaker:been talking a lot about cold email
Speaker:recently. And one of the things about cold
Speaker:email is that it's a numbers game. And so
Speaker:for you to be able to send mass emails out
Speaker:one at a time, what you need to do is, the
Speaker:only way to send so many out at the same
Speaker:time is to have multiple email addresses.
Speaker:There's no way around it. Because
Speaker:otherwise, you have a huge issue with spam
Speaker:filters and trust signals and so what we
Speaker:do is we warm up email addresses to have
Speaker:multiple email addresses. Now there's a
Speaker:cost of setting those email addresses up
Speaker:and there's a cost and time wise there's a
Speaker:lot of technical aspects from you know
Speaker:setting DNS up or working with the likes
Speaker:of Microsoft or the likes of Google. It's
Speaker:not the biggest most difficult thing in
Speaker:the world but when you add the time up and
Speaker:the cost there is now a company out there
Speaker:that does it for you. So it's
Speaker:MailScale.ai, it automates email account
Speaker:creation much faster, much cheaper and
Speaker:within minutes you could be creating 50 to
Speaker:even a thousand email accounts within just
Speaker:a few minutes on several domains. So they
Speaker:do the whole thing for you, they manage
Speaker:the whole thing and it's set up within
Speaker:minutes and it's a lot cheaper and it just
Speaker:makes the whole barrier of one of the
Speaker:barriers of cold email campaigns just so
Speaker:much easier. So that's mailscale.ai is my
Speaker:recommendation for this episode. Yes. And
Speaker:you mentioned it on that. That's where
Speaker:you've been talking a lot at the
Speaker:conference that I was able to join. And
Speaker:the conversation that inspired today's
Speaker:selection for me was with customers where
Speaker:we're busy working on their campaigns.
Speaker:We're busy working on the customer
Speaker:journey. As you know, I've got this little
Speaker:kind of model called the visibility,
Speaker:credibility, and interactivity kind of
Speaker:workflow where you kind of chunk your work
Speaker:into three key areas of customer
Speaker:experience. But people are saying, I can't
Speaker:quite imagine it because we've not done
Speaker:visibility to the degree that you're
Speaker:describing. So I remembered a way to
Speaker:visualize that customer journey from they
Speaker:don't know you exist all the way to they
Speaker:become a loyal and very fervent champion
Speaker:is called pretty funnels. So this side of
Speaker:the sales funnel, but what is lovely about
Speaker:the the interface. It's a drag and drop
Speaker:with different kind of icons, different
Speaker:way to symbolize, you know, the different
Speaker:stages and steps and interaction, which
Speaker:could include indeed receiving an email.
Speaker:And printed funnels is a lovely way to
Speaker:visualize what you think your customer
Speaker:journey is all about, but also spot maybe
Speaker:gaps or spot ways in which you can get
Speaker:more value from that interaction. And what
Speaker:I liked about it, it Because it's visual,
Speaker:everybody can understand it and it's
Speaker:probably more engaging than bullet points
Speaker:or an attempt at mind map or an attempt at
Speaker:using PowerPoint with boxes and arrows,
Speaker:trying to connect different things. So if
Speaker:you want to find a way to visualize your
Speaker:customer journey as you're building your
Speaker:campaign, you want to share it in a way
Speaker:that is meaningful to others, I highly
Speaker:recommend Pretty Funnels. Yeah, I've done
Speaker:a lot of journey mapping and customer
Speaker:journey mapping, that was the phrase I was
Speaker:looking for. And what is apparent
Speaker:very quickly when you map a journey out is
Speaker:the optimizations you can make and how one
Speaker:little change in one little step of the
Speaker:journey can have such a big impact. So
Speaker:brilliant, now a tool that we can use that
Speaker:helps us map that out a bit more, but also
Speaker:makes us think about the content as we're
Speaker:at each touchpoint. I highly recommend
Speaker:mapping a journey out, however big or
Speaker:small your organisation is. really
Speaker:understanding it from the customer's point
Speaker:of view where you take them and so many
Speaker:times what you tend to find is that they
Speaker:come for your funnel, they perhaps say no
Speaker:to a quote and what you do, you put them
Speaker:right in at the front of the funnel again
Speaker:and speak to them as if they've never ever
Speaker:spoken to you before. and sort of take
Speaker:them on exactly the same journey again.
Speaker:Well, that is the straightaway at
Speaker:optimization and gets you thinking. So
Speaker:yeah, brilliant. What was that? That was
Speaker:prettyfunnels.com. Excellent. We shall put
Speaker:that in the show notes as we do with all
Speaker:of these. So let's move on to our final
Speaker:segment, because of course, every piece of
Speaker:content, including our podcast, has a call
Speaker:to action. This is the website call to
Speaker:action.
Speaker:Now this is about the one change, the one
Speaker:adjustment that's gonna make a big
Speaker:difference to your website and for you to
Speaker:feel proud of your website again. Johnny,
Speaker:what is your call to action? Go and buy
Speaker:the book. No, okay, I'm only joking, I'm
Speaker:only joking. If you wanna feel proud of
Speaker:your website, go and buy WebProud. No, my
Speaker:website call to action for this episode is
Speaker:lazy loading for faster pages. So
Speaker:depending on the content management system
Speaker:that you have or depending on how your
Speaker:website's been built, Sometimes it's a
Speaker:click of a button, sometimes you need to
Speaker:get a developer to write some code. But
Speaker:it's the idea that images or elements on
Speaker:the page do not load until the user, for
Speaker:example, interacts or the user scrolls to
Speaker:that part of the website. So it increases
Speaker:the speed of your website because instead
Speaker:of having to load everything at once, the
Speaker:website only loads elements as the user
Speaker:gets there or as the user starts
Speaker:interacting. So it improves user
Speaker:experience and absolutely improves search
Speaker:engine optimization as well because that's
Speaker:one of the big metrics that Google is
Speaker:looking at is page speed and that can have
Speaker:an influence on your ranking factor as
Speaker:well. So lazy loading for faster pages
Speaker:would be my website call to action. This
Speaker:is incredible because that's the
Speaker:conversation I had only two days ago with
Speaker:a client about the way in which actually
Speaker:even Google and Touch Console are making
Speaker:suggestions about things like this to kind
Speaker:of take the pressure off. So mine is
Speaker:actually, again, inspired by a
Speaker:conversation I've had with customers where
Speaker:one of the other reasons that people are
Speaker:not feeling proud of their website is that
Speaker:they feel a little embarrassed about and
Speaker:find that they have a website to-do list
Speaker:and they're just not making enough
Speaker:progress with it. So every time we have a
Speaker:meeting, every time they discuss things
Speaker:with their colleagues, it's that kind of
Speaker:dark cloud looming of all the things that
Speaker:I know I should be doing but I haven't
Speaker:done. So my recommendation is actually to
Speaker:go back to that to-do list and only select
Speaker:the actions that are going to make the
Speaker:biggest difference this time of year. And
Speaker:you could almost say that the rest on the
Speaker:list, give it to someone like Pascal or
Speaker:Johnny, and we'll be the custodian of that
Speaker:to-do list. But you should, as a business
Speaker:owner, as a marketer, pick the handful
Speaker:that are going to really, really make a
Speaker:difference to your business. And then
Speaker:you're going to relax. Then you're going
Speaker:to feel proud of your website, and you can
Speaker:tackle the rest. For inspiration, in terms
Speaker:of website call to action, if maybe your
Speaker:to-do list is very light and well done
Speaker:you, a couple of things you could do. You
Speaker:could access our website and go on to the
Speaker:Action Randomizer, where we've captured
Speaker:the top 25 kind of calls to action for the
Speaker:previous series. and you can do one action
Speaker:at a time. Or, as Jonny mentioned, ingest,
Speaker:but actually, sincerely, do get a copy of
Speaker:WebPrime, because as I mentioned a moment
Speaker:ago, we have a year's worth of calls to
Speaker:action for you to kind of make those
Speaker:adjustments, very small ones, very
Speaker:practical ones, those will make a big
Speaker:difference to you, to your customer
Speaker:experience, and as a result of which, you
Speaker:can breathe a sigh of relief and feel, do
Speaker:you know what? I don't mind sharing my
Speaker:URL, my website address anymore. So in
Speaker:episode 36 we have helped you, hopefully,
Speaker:get your team engaged in content. That's
Speaker:around some of the things, some of the
Speaker:strategies, some of the tactics that you
Speaker:can do with your team to try and get them
Speaker:more engaged, whether that be templates,
Speaker:whether it be understanding their
Speaker:passions, whether it be just talking to
Speaker:them and asking them what do they think
Speaker:that they could add in terms of value, in
Speaker:terms of content, or pain points of their
Speaker:target audience, of their customers, and
Speaker:perhaps it is sometimes sharing some
Speaker:ideas, first of all, just to get that
Speaker:conversation going, but there's no, what
Speaker:we are saying here is that there are easy
Speaker:ways to get help from the team in terms of
Speaker:producing content, and it's just about
Speaker:really engaging them and making them
Speaker:understand the value that they get out of
Speaker:it. That's the important bit. It's about
Speaker:them understanding the value that they get
Speaker:out of this as well. We talked about
Speaker:website stories, which was the most
Speaker:exciting one for this series, really. The
Speaker:book, Web Proud, it's launched. We've
Speaker:spent a lot of time on it. It's the
Speaker:five-step roadmap to feeling proud of your
Speaker:website. Again, it's out now on Amazon.
Speaker:And you please do pop along and have a
Speaker:look. The link will be in the show notes.
Speaker:We've given you some tools that you should
Speaker:be looking at. MailScale.ai to help with
Speaker:your email account generation if you're
Speaker:looking at doing cold email. Brilliant app
Speaker:for making things a lot faster and a lot
Speaker:cheaper for setting up email accounts.
Speaker:PrettyFunnels was Pascal's.
Speaker:PrettyFunnels.com, an elegant way to
Speaker:visualize and plan and optimize your
Speaker:digital funnels and any customer journeys
Speaker:which, you know, we recommend you do and
Speaker:find those optimizations. And then for the
Speaker:website call to action, we finished on
Speaker:lazy loading for faster pages and review
Speaker:your to-do list, review your website to-do
Speaker:list and give yourself a few small
Speaker:victories to end the year and focus on
Speaker:some of the sort of bite-sized things that
Speaker:you could start implementing right away.
Speaker:Another great episode, Pascal. Thank you
Speaker:very much indeed. And it's been a pleasure
Speaker:as always. No, thank you very much. And
Speaker:listen, you know, as you mentioned when we
Speaker:started and actually at the very core of
Speaker:today's episode, it's all your questions.
Speaker:It's all your reactions, all your
Speaker:comments, all your doubts and concerns.
Speaker:There's a great source of inspiration for
Speaker:us. And I find it very helpful and really
Speaker:thinking I'm approaching now 30 years in a
Speaker:world of digital and probably 30 years of
Speaker:thinking through a website experience
Speaker:that's going to make a difference to you,
Speaker:your colleagues and your clients. And it's
Speaker:just an absolute delight to have the
Speaker:different platforms from the podcast to
Speaker:the webinars, to the masterclasses, to the
Speaker:book, to share that knowledge. For
Speaker:absolute sure. Listen, that is a wrap for
Speaker:episode 36 of the 90-day Website Mastery
Speaker:Podcast, your audio companion. to the 90
Speaker:Day Website Mastery Program. For more
Speaker:information, visit
Speaker:90daymarketingmastery.com where you can
Speaker:book a discovery call with either myself
Speaker:or Pascal. It's goodbye for now. Enjoy the
Speaker:video and audio montage whilst you review
Speaker:your notes and action steps. And we will
Speaker:see you soon and look forward to your
Speaker:feedback. And please do like, share and
Speaker:leave a review. I'll speak to you soon.
Speaker:Take care.