#132 One-Page Websites, AI Search Updates & Agentic SEO
In this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni explore the rising trend of one-page websites, dissect the latest Google Search Console updates from John Mueller, and reveal why optimising for AI agents is the next big wave in SEO.
The discussion covers when one-page websites work (and when they don't), how AI Mode is transforming search behaviour, the upcoming HTTPS enforcement in Chrome, and what "agentic AI" means for your website's future.
Plus, Jonny and Pascal share two powerful content creation tools and practical website adjustments you can implement today to stay ahead in 2026 and beyond.
If you manage a website, create content, or are responsible for your business's online presence, this episode is for you and packed full with actionable advice.
❓ Should I Use a One-Page Website for My Business?
The Short Answer: One-page websites have their place, but they're not suitable for most established businesses.
When One-Page Websites Work Well:
- Specific landing pages for pay-per-click campaigns with clear user intent
- Squeeze pages designed to convert traffic from paid ads
- Testing new offerings or validating ideas for startups
- Event promotions or single-purpose campaigns
- Personal brand sites showcasing multiple facets of an individual's work
The Limitations:
- Lack depth needed to build trust and credibility
- Limited SEO potential compared to multi-page sites
- Don't provide space for storytelling and brand development
- Risk becoming a "set it and forget it" solution that never gets updated
- Insufficient for AI search summaries that require explicit, comprehensive content
The Bottom Line: One-page websites can deliver great ROI improvements for specific campaigns, but shouldn't be your primary business website. They work best as focused landing pages alongside a robust multi-page site.
📰 What Are the Key Google Search Console Updates for Q4 2025?
Based on John Mueller's latest Search Console news roundup, here are the critical updates:
Search Console Enhancements
- New Logo & Visual Refresh: Signals ongoing platform improvements
- Achievements Feature: Track milestones like gaining clicks from Google Search
- Query Groups: Similar search queries now cluster into themes for better strategic analysis
- Custom Annotations: Label events affecting site performance (campaigns, site changes) with shared visibility across team members
- AI Configuration: Natural language queries to analyze data without complex filters
Google Search & AI Changes
- August Spam Update: Enhanced automated detection to reduce spammy search results
- AI Mode Expansion: Now supports longer queries (3x traditional length) in more languages and countries
- Agentic Features (Experimental): AI agents can perform actions directly through search (booking tables, filling forms, making purchases)
- Web Guide (Experimental): AI-organized search results structured like magazine layouts
Security & Technical Updates
- Chrome HTTPS Default (October 2026): Non-secure HTTP sites will require user permission to load
- Site Kit WordPress Enhancements: New reader revenue manager for newsletters, surveys, contributions
- JavaScript Paywall Documentation: Updated guidance for SEO-friendly paywalls
- No LLM Text File Required: Google confirms no special actions needed to appear in AI search results
Here is the link to the video from the Google Search Central team:
Search Console, AI, and HTTPs updates Search Console (Q4 ‘25)
https://youtu.be/o0AGWPU96TQ?si=IHlpoertUjUYXjYx
🤖 BONUS: What Is Agentic AI and Why Should I Care?
Agentic AI (or "action-taking AI") represents the next evolution of search, where AI agents can complete tasks on your website without users ever visiting it.
What This Means for Your Website:
- Users can download PDFs, fill out forms, make bookings, or even complete purchases through AI interfaces
- Your website needs to be optimised for AI agents, not just human visitors
- This is happening NOW, not in some distant future
How to Optimise for Agentic AI:
Basic SEO Foundations:
- Implement structured data correctly
- Ensure clean, well-organised code
- Label forms clearly and make them easy to understand
- Use explicit, comprehensive content that AI can easily parse
Technical Considerations:
- Adjust reCAPTCHA settings, i.e. Google's reCAPTCHA can be too harsh for AI agents
- Use gentler spam filters that allow AI penetration while blocking spam bots
- For e-commerce: Set up API endpoints (e.g. Shopify draft orders) for AI agents
- Create AI instruction pages to guide automated interactions
The Future Is Here: This isn't about writing blogs faster with AI, it's about preparing your website for an internet where people take action by speaking or typing, without ever visiting your site directly.
🛠️ What Tools Can Supercharge My Website Content Creation?
WriteSonic (Jonny's Pick)
Website: writesonic.com
What It Does:
- Robust AI writing assistant for high-converting copy
- Excels at research and in-depth article creation
- Learns your brand's tone of voice
- Integrates with popular content management systems via plugins
Best For:
- Ad campaigns
- Social media posts
- Blog articles
- Accelerating content creation workflows
Bonus Feature: Advanced AI analysis tools for understanding your visibility in AI search results, plug in your website to measure AI visibility metrics.
NotebookLM (Pascal's Pick)
Website: notebooklm.google.com
What It Does:
- Google's AI-powered content creation and research platform
- Studio feature now includes 8 interactive tools (previously known for audio/video overviews)
New Content Creation Tools:
- Infographic Generator: Summarises key website information into stunning visual designs using your site's photos and branding
- Slide Deck Creator: Generates presentation slides summarizing your website's key messages
Why It's Revolutionary:
- Both tools can be customised with specific briefs to focus content
- Quality is production-ready and users report being able to post generated infographics immediately
- Can be instructed to use your brand colours, fonts, and images automatically
- All features are FREE
🎯 What One Change Should I Make to My Website Right Now?
Jonny's Call to Action: Refine Your Meta Descriptions
Why This Matters:
- Meta descriptions still have significant value for SEO, AI overviews, and click-through rates
- They're your opportunity to influence whether people click on your listing
- Many sites still have default "Enter description here" text — a terrible first impressio
- Easy to update across your site quickly
How to Do It Right:
- Make descriptions compelling and keyword-rich
- Avoid duplicating descriptions across multiple pages
- Summarise the page content clearly and accurately
- Use the exercise to check if your page content itself is clear
- Aim to improve click-through rates from search results
Pro Tip: If you struggle to write a meta description, it may signal that the page content itself lacks clarity so perhaps fix the content first.
Pascal's Call to Action: Create a 2025 Highlights Magazine
The Strategy:
- Review all high-performing posts across your social media platforms (LinkedIn, Facebook, Instagram, Pinterest)
- Group these posts into common themes
- Create a branded digital magazine using those themes as chapters
- Design using Canva, PowerPoint, or your preferred platform
- Offer as a free download on a dedicated landing page
Why This Works:
- Celebrates your year's best content
- Repurposes high-performing material with proven engagement
- Creates a valuable lead magnet for prospects
- Demonstrates expertise and thought leadership
- Can be promoted throughout Q4 and into 2026
Perfect Timing: End-of-year content performs exceptionally well as people reflect and plan for the new year.
🔑 Key Takeaways from Episode 51
- One-page websites work brilliantly for specific campaigns but shouldn't replace a comprehensive business website
- Google Search Console is becoming more powerful with AI configuration and should be your first choice for website analytics
- Agentic AI is the next big wave so optimise your website for AI agents that can take action without users visiting your site
- HTTPS is mandatory by October 2026 so ensure your site is secure now
- Meta descriptions still matter for improving click-through rates from search results
- Content repurposing into branded magazines is an excellent way to leverage your best social media posts
🔎 SEO Keywords & Tags:
Primary Keywords:
one-page website pros and cons, agentic AI optimisation, Google Search Console updates 2025, AI Mode search optimisation, meta description best practices, HTTPS website security, NotebookLM infographic generator, WriteSonic AI content creation
Secondary Keywords:
single page vs multi-page websites, John Mueller Search Console news, AI search visibility, Chrome HTTPS default 2026, query groups Search Console, landing page conversion strategies, AI agents website optimisation, structured data for AI search, squeeze page design
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About the Hosts
Jonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.
Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.
