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Episode 64

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Published on:

21st Feb 2023

#64 47% Embarrassed by their Website, Video Editing, GA4 Tracking

This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!

Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

Tune in for actionable tips, practical advice and inspiring website stories!

You ask, we answer

The top Google Search for “how + website” is “how to create a website” but the results are so misleading and inadequate, Jonny and Pascal share how they help their clients create new websites.



Website Stories

ARTICLE: 47% of UK Businesses are embarrassed by their website by Duncan MacRae, Tech journalist and editor for marketingtechnews.net


https://www.marketingtechnews.net/news/2023/jan/30/47-of-uk-businesses-are-embarrassed-by-their-website/



The Website Engine Room

Two apps, software solutions or kit that can make life easier as a website manager and website content creator:


Pascal Fintoni: CapCut, all-in-one video editing mobile app also available as desktop version https://www.capcut.com/


Jonny Ross: Semrush is an SEO tool that does your keyword research, tracks the keyword strategy your competition uses, runs an SEO audit of your blog, looks for backlinking opportunities, and lots more. https://www.semrush.com/projects/ 



The Website Call To Action

The ONE change or adjustment that you should be making to your website right now:


Jonny Ross: Google analytics 4 conversion tracking


Pascal Fintoni: Review your achievements for the past 6 months and make sure that your website is updated accordingly from new customer logos to case studies and team biographies.


We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!


Jonny and Pascal


–


Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ 


Get in touch with your co-hosts:


Jonny Ross

Linkedin: https://www.linkedin.com/in/jonnyross/

Website: https://jonnyross.com/ 


Pascal Fintoni

LinkedIn: https://www.linkedin.com/in/pascalfintoni/

Website: https://pascalfintoni.com/ 

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Show artwork for Jonny Ross Fractional CMO

About the Podcast

Jonny Ross Fractional CMO
Getting marketing done
Join Jonny Ross, Fractional CMO (Chief Marketing Officer) & Digital Marketing Strategist, in his podcast The Jonny Ross Fractional CMO - formerly the Jonny Ross Audio Experience.

Full of stories, marketing tips, tricks and strategy, along with interviews from inspirational business leaders.

Looking for marketing strategy? Jonny delivers marketing consultancy, marketing training and marketing campaigns on a daily basis. This podcast is a place to share his wealth of knowledge with you, and to find experts across many different business fields and bring their inspirations and learning tips right into your ear!

Find Jonny over at:

His website https://jonnyross.com
On LinkedIn https://www.linkedin.com/in/jonnyross/
or on Twitter https://twitter.com/jonnyross.

He is also Founder of https://fleek.marketing and also runs a local Yorkshire Business Club https://www.facebook.com/groups/TheYorkshireBusinessClub/.

About your host

Profile picture for Jonny Ross

Jonny Ross

Jonny Ross, Founder, Digital Strategist and orator of Fleek Marketing

Having worked in business management (including retail) for over 25 years, Jonny Ross understands the needs of business owners. He has a proven track record in SEO, social media, website design and website development, including experience of successfully unlocking Google penalties.

Jonny is also an established SEO and social media speaker and trainer and was recently listed as one of Business Insider’s “42 under 42” business leader rising stars.

In his spare time, Jonny enjoys spending time with his family, running, cooking and hosting dinner parties.

Jonny is a member of the Institute of Directors (IoD), a Member of the Chartered Management Institute and is also a qualified optician.