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Episode 69

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Published on:

12th May 2023

#69 Website builders and poor ranking, the new Google AI Search, CRM and Content Planners

This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!

Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

Tune in for actionable tips, practical advice and inspiring website stories!


You ask, we answer

One question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and Jonny:


I have heard that my ranking on search engines will be poorer, if I use a website builder and templates like SquareSpace, is it true?



Jonny and Pascal will explain why this enduring myth is complete nonsense and should be ignored altogether.



Website Stories

One article, or podcast, video, infographic, etc. reviewed by Jonny and Pascal who share their reactions and lessons:


Google I/O 2023 Annual Conference - Spotlight on Search + AI


https://www.youtube.com/live/cNfINi5CNbY?feature=share&t=2436


For more announcements across all Google products go to https://io.google/2023/ 


Timeless Google’s Mission: To organise the world’s information and make it universally useful and accessible


Sundar Pichai: 1. we want to make AI helpful for everyone, we want to retain user trust above anything else


Cathy Edwards, VP Engineering at Google: how are we bringing generative AI into the search experience?


High ranking, visible content is based on authority and authentic reviews from other people


Information taken from datasets: google shopping, google maps, google images, etc. and displayed as overlays to keep you on the search page


And you can ask follow up questions without ‘breaking away’ from your previous search:


The follow up question can include content creation prompts à la ChatGPT:


Cathy Edwards, VP Engineering at Google: think of this new chapter as:

Search, Supercharged.


The Website Engine Room

Two apps, software solutions or kit (one each) that can make life easier as a website manager and website content creator:


Pascal Fintoni: Trello https://trello.com/  the information and project management tool for those who prefer visual dashboard



Jonny Ross:  Zoho CRM is an online Sales CRM software that manages your sales, marketing and support in one CRM platform.



The Website Call To Action

The ONE change or adjustment that you should be making to your website right now:


Jonny Ross: Upgrade your hosting package - you want fast, reliable, trustworthy hosting. We only consider Rackspace now!


Pascal Fintoni: do a search and collate the options from the ‘People Also Ask’ and ‘Related Searches’ panels on the Google search results page - and soon test AI-powered suggestions (Bard) to access the ‘Follow-Up Questions’.



We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!


Jonny and Pascal


–


Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ 


Get in touch with your co-hosts:


Jonny Ross

Linkedin: https://www.linkedin.com/in/jonnyross/

Website: https://jonnyross.com/ 


Pascal Fintoni

LinkedIn: https://www.linkedin.com/in/pascalfintoni/

Website: https://pascalfintoni.com/

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Show artwork for Jonny Ross Fractional CMO

About the Podcast

Jonny Ross Fractional CMO
Getting marketing done
Join Jonny Ross, Fractional CMO (Chief Marketing Officer) & Digital Marketing Strategist, in his podcast The Jonny Ross Fractional CMO - formerly the Jonny Ross Audio Experience.

Full of stories, marketing tips, tricks and strategy, along with interviews from inspirational business leaders.

Looking for marketing strategy? Jonny delivers marketing consultancy, marketing training and marketing campaigns on a daily basis. This podcast is a place to share his wealth of knowledge with you, and to find experts across many different business fields and bring their inspirations and learning tips right into your ear!

Find Jonny over at:

His website https://jonnyross.com
On LinkedIn https://www.linkedin.com/in/jonnyross/
or on Twitter https://twitter.com/jonnyross.

He is also Founder of https://fleek.marketing and also runs a local Yorkshire Business Club https://www.facebook.com/groups/TheYorkshireBusinessClub/.

About your host

Profile picture for Jonny Ross

Jonny Ross

Jonny Ross, Founder, Digital Strategist and orator of Fleek Marketing

Having worked in business management (including retail) for over 25 years, Jonny Ross understands the needs of business owners. He has a proven track record in SEO, social media, website design and website development, including experience of successfully unlocking Google penalties.

Jonny is also an established SEO and social media speaker and trainer and was recently listed as one of Business Insider’s “42 under 42” business leader rising stars.

In his spare time, Jonny enjoys spending time with his family, running, cooking and hosting dinner parties.

Jonny is a member of the Institute of Directors (IoD), a Member of the Chartered Management Institute and is also a qualified optician.