Episode 71

Published on:

13th Jun 2023

#71 Buying too many Domain Names, Why no one is Reading your Content, Content Ideas

This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!

Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

Tune in for actionable tips, practical advice and inspiring website stories!


  1. You ask, we answer

One question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and Jonny:

Should I buy all domain extensions for my website?

Jonny and Pascal will look into this long-enduring question about website addresses and domain extensions, and why there are still so many myths out there.

  1. Website Stories

One article, or podcast, video, infographic, etc. reviewed by Jonny and Pascal who share their reactions and lessons:

4 reasons no one is reading your content by Allison Carter for PRDaily


Your headline/subject line is boring.

You published at the wrong time.

Your story is the wrong format.

Your story isn’t relevant.

Your headline/subject line is boring.

Maybe your headline already gives everything away so there’s no need for your audience to learn more.

Maybe it’s simply dull and doesn’t give readers a reason to care — even if the story is fantastic.

Solution: Re-read your story. Think about what’s most interesting in it.

You published at the wrong time.

Studies are looking at are large, general and don’t take into account your audience.

Solution: look at your existing analytics data. When do you see the biggest bumps of traffic? Identify those waves and ride them

Your story is the wrong format.

In a perfect world, you’d be able to be all things to all people and have multiple pieces of content for each target audience.

But time is against us, tough one. try to make sure you’re presenting content in the very best format for your audience.

If your piece is too long for your busy staff, make it shorter. If no one’s watching video, switch to written.

Your story isn’t relevant.

It happens to the best of us. Dust yourself off and try again.

learn what you can from it.

Why wasn’t it interesting to your target audiences?

Why was it important to your bosses that you create that piece?

Can you communicate to them the audience disconnect?

With the right attitude, you can turn a flop of a piece into a rich learning opportunity.

  1. The Website Engine Room

Two apps, software solutions or kit (one each) that can make life easier as a website manager and website content creator:

Pascal Fintoni: Scribe: https://scribehow.com Turn any website management process into a step-by-step guide, instantly. 

Jonny Ross: https://www.whatpeopleask.net/ a free "answer the public"!

  1. The Website Call To Action

The ONE change or adjustment that you should be making to your website right now:

Jonny Ross: Check the date in your footer, if it is old, it will look inactive

Pascal Fintoni: Look back at your best performing social media posts and consider two content ‘repurposing up’ tactics: 1. embed the posts in relevant website articles 2. create brand new long form blog inspired by the single post and reactions

We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!

Jonny and Pascal

Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ 

Get in touch with your co-hosts:

Jonny Ross

Linkedin: https://www.linkedin.com/in/jonnyross/

Website: https://jonnyross.com/ 

Pascal Fintoni

LinkedIn: https://www.linkedin.com/in/pascalfintoni/

Website: https://pascalfintoni.com/ 

Show artwork for Jonny Ross Fractional CMO

About the Podcast

Jonny Ross Fractional CMO
Getting marketing done
Join Jonny Ross, Fractional CMO (Chief Marketing Officer) & Digital Marketing Strategist, in his podcast The Jonny Ross Fractional CMO - formerly the Jonny Ross Audio Experience.

Full of stories, marketing tips, tricks and strategy, along with interviews from inspirational business leaders.

Looking for marketing strategy? Jonny delivers marketing consultancy, marketing training and marketing campaigns on a daily basis. This podcast is a place to share his wealth of knowledge with you, and to find experts across many different business fields and bring their inspirations and learning tips right into your ear!

Find Jonny over at:

His website https://jonnyross.com
On LinkedIn https://www.linkedin.com/in/jonnyross/
or on Twitter https://twitter.com/jonnyross.

He is also Founder of https://fleek.marketing and also runs a local Yorkshire Business Club https://www.facebook.com/groups/TheYorkshireBusinessClub/.

About your host

Profile picture for Jonny Ross

Jonny Ross

Jonny Ross, Founder, Digital Strategist and orator of Fleek Marketing

Having worked in business management (including retail) for over 25 years, Jonny Ross understands the needs of business owners. He has a proven track record in SEO, social media, website design and website development, including experience of successfully unlocking Google penalties.

Jonny is also an established SEO and social media speaker and trainer and was recently listed as one of Business Insider’s “42 under 42” business leader rising stars.

In his spare time, Jonny enjoys spending time with his family, running, cooking and hosting dinner parties.

Jonny is a member of the Institute of Directors (IoD), a Member of the Chartered Management Institute and is also a qualified optician.