Episode 75

Published on:

18th Jul 2023

#75 - Why You Should Fail Fast and Early? ๐ŸŒž Sunscreen packaged as condoms ๐Ÿ† - Brooke Janousek

๐ŸŒž Sunscreen packaged as condoms ๐Ÿ†, coupled with the words โ€œprotect your skinโ€.

It would have been a PR disaster! Find out the story!

We will try to cover as much of this as possible:

๐Ÿ’ฅ How to get clear on your message

๐Ÿ’ฅ Why brand and performance marketing needs to be on the same โ€œteamโ€

๐Ÿ’ฅ Knowing when to try something new and when to stick to the basics

๐Ÿ’ฅ Why focusing on the โ€œoutcomeโ€ is starting to eclipse the traditional marketing โ€œpersonaโ€

๐Ÿ’ฅ Investing: what it is worth putting ยฃ into for marketing and where you can cut costs

๐Ÿ’ฅ Failing fast and using this information to pivot

And more!

Brooke Janousek is a fractional CMO and digital nomad on a journey to intentionally live a joyful life. She is the founder of The Grow CMO, a fractional leadership solution for effective marketing growth that she founded in 2022 after two decades as a leading expert in the marketing industry. You can follow her digital nomad journey along with her โ€œlessons on the roadโ€ at Brooke on the Grow.

Relevant links:

The Grow CMO: https://www.thegrowcmo.co/

Brooke on the Grow: https://brookeonthegrow.com/

LinkedIn: https://www.linkedin.com/in/brookejan...

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About the Podcast

Jonny Ross Fractional CMO
Getting marketing done
Join Jonny Ross, Fractional CMO (Chief Marketing Officer) & Digital Marketing Strategist, in his podcast The Jonny Ross Fractional CMO - formerly the Jonny Ross Audio Experience.

Full of stories, marketing tips, tricks and strategy, along with interviews from inspirational business leaders.

Looking for marketing strategy? Jonny delivers marketing consultancy, marketing training and marketing campaigns on a daily basis. This podcast is a place to share his wealth of knowledge with you, and to find experts across many different business fields and bring their inspirations and learning tips right into your ear!

Find Jonny over at:

His website https://jonnyross.com
On LinkedIn https://www.linkedin.com/in/jonnyross/
or on Twitter https://twitter.com/jonnyross.

He is also Founder of https://fleek.marketing and also runs a local Yorkshire Business Club https://www.facebook.com/groups/TheYorkshireBusinessClub/.

About your host

Profile picture for Jonny Ross

Jonny Ross

Jonny Ross, Founder, Digital Strategist and orator of Fleek Marketing

Having worked in business management (including retail) for over 25 years, Jonny Ross understands the needs of business owners. He has a proven track record in SEO, social media, website design and website development, including experience of successfully unlocking Google penalties.

Jonny is also an established SEO and social media speaker and trainer and was recently listed as one of Business Insiderโ€™s โ€œ42 under 42โ€ business leader rising stars.

In his spare time, Jonny enjoys spending time with his family, running, cooking and hosting dinner parties.

Jonny is a member of the Institute of Directors (IoD), a Member of the Chartered Management Institute and is also a qualified optician.