🌞 Sunscreen packaged as condoms 🍆, coupled with the words “protect your skin”.
It would have been a PR disaster! Find out the story!
We will try to cover as much of this as possible:
💥 How to get clear on your message
💥 Why brand and performance marketing needs to be on the same “team”
💥 Knowing when to try something new and when to stick to the basics
💥 Why focusing on the “outcome” is starting to eclipse the traditional marketing “persona”
💥 Investing: what it is worth putting £ into for marketing and where you can cut costs
💥 Failing fast and using this information to pivot
Brooke Janousek is a fractional CMO and digital nomad on a journey to intentionally live a joyful life. She is the founder of The Grow CMO, a fractional leadership solution for effective marketing growth that she founded in 2022 after two decades as a leading expert in the marketing industry. You can follow her digital nomad journey along with her “lessons on the road” at Brooke on the Grow.
The Grow CMO: https://www.thegrowcmo.co/
Brooke on the Grow: https://brookeonthegrow.com/