#84 Lights, Camera, Engagement: Social-First Video, Strategy, and Video AI with Adam Chandler

Jonny Ross: 00:00:09

Hello and welcome. We are live. We live on LinkedIn, we live on Facebook. We are live on YouTube. We've got Adam Chandler with us. How are you, Adam? You're right.

Adam Chandler: 00:00:21

I'm well, thank you. Yeah, how are you?

Jonny Ross: 00:00:23

I'm really good indeed. I'm very excited to be talking to you about video today. It's lights, camera engagement, social first video strategy and video with Adam Chandler. Welcome to the Jonny Ross Fractional CMO podcast, where we bring you the brightest minds and the boldest ideas in marketing. Today we're about to embark on a cinematic journey with a true visionary in the world of video marketing. Picture this. You're about to discover the art of captivating your audience through social first video crafting, winning video strategies, and harnessing the incredible power of video. And who better to guide us through this journey than the founder of real film Adam Chandler? Adam's journey through the world of video marketing has been nothing short of remarkable. From his early days working with industry giants like the BBC, ITV and Channel four to collaborating with global names such as Netflix and Disney, Adam has become a force to reckon with.

Jonny Ross: 00:01:19

It's clear to see that Adam has a really strong vision in terms of sharing his wisdom, insights and experiences in video and and we've worked together. Adam helped do one of my first show reels when we were in fact, there was a catwalk going on at the same time. Think and we're going back a few years. I was doing some social media and SEO talks on stage at the same time as a catwalk going on. It was it was interesting. We got we've got some great, great footage. And and in fact, it's still part of my show today. So thank you very much, Adam. It is so.

Adam Chandler: 00:02:00

Thank you for the intro. I think that's the best intro I've ever had. So is it.

Jonny Ross: 00:02:04

And we were joking. Anyone that's watching, by the way. So you might be listening on the podcast. Thank you so much for being here. You might well be watching whether you're live with us right now. If you are, please do comment or whether you're watching the replay on YouTube.

Jonny Ross: 00:02:16

We were just laughing in the green room right now. You know, Adam's quality of video is super high. But in terms of live video, well, it's questionable. If you're watching right now, Adam is how not to do live video.

Adam Chandler: 00:02:32

Am.

Adam Chandler: 00:02:32

On the move so I'm on a random laptop.

Adam Chandler: 00:02:34

We've got the.

Jonny Ross: 00:02:35

The light in the background. We've got the camera looking up at Adam. We've got the not the best microphone, not the best speaker. It's a brilliant setup. But anyway, it's good fun. And and more importantly, you wouldn't be employing Adam for live video. You'd be employing him for bloody good online website, social media, TV, film type video. Cinematic video is where Adam's focus is. So what we wanted to do was step straight into video strategy. This is about, you know, businesses listening right now, whether, you know, whether it's a head of a marketing department or head of brand or, you know, or even even CEO of a company, we've we know we should be doing video.

Jonny Ross: 00:03:19

In fact, we may have even tried it. What is what makes a good video strategy and what two businesses really need to think about what's the essentials for a well defined video strategy and how how does it contribute to the success? What are the things that they they need to be thinking about when it comes to video strategy?

Adam Chandler: 00:03:38

Yeah, I mean, the first thing, the thing we always start at is why? So what? Why are we why are we doing this project? Why are we what is it? Is it to increase sales of something? Is it to improve efficiencies? Is it brand awareness? Why are we doing it? And we always like to go that step back. You know, some people contact us and go, um, are we we want three product launch films and that might be the correct thing to do. But for us, we need to understand why, to know where this is going. Then when we've understood the why and the objectives and what we're doing, what we mean by strategy is, okay, where is it going? How are we making it? Is it a film? Is it an animation? Is it a blend of both? Is it is it 1/62 film? Is it 415 second pieces of content that are going out over time? Where is it going? Who do you want to watch it? How are we going to engage these people? So it's it's content that's tailored to that audience.

Adam Chandler: 00:04:30

So really, it's all that thinking. And then we come up with the strategy of, okay, we know all this information, we know what we want to achieve, this is how we feel is the best way to do it. And it's a very collaborative process that.

Jonny Ross: 00:04:42

So if you're thinking about sort of what are the steps to putting some kind of strategy together, where do you start? And, you know, I think one of the the issues that let's just talk about the elephant in the room. A lot of people think, you know, video and they think expensive. Yeah. But they I guess some of these people don't really value the true or get the true value of what video can.

Adam Chandler: 00:05:09

I think as well.

Jonny Ross: 00:05:11

And I think part of the strategy you tell me or the expert, but part of the strategy is to try and get more out of just, you know, don't just think of we're just going to film.

Adam Chandler: 00:05:22

Something.

Jonny Ross: 00:05:23

For a 62nd video here, but actually, can we get more out of it? Can we do more on the same day? Can we repurpose? So I just want to talk about, you know, I'm just raising that, you know, there is a cost and you do need to invest.

Jonny Ross: 00:05:39

So bearing that in mind, what are the steps to putting some kind of video strategy together?

Adam Chandler: 00:05:44

Yeah, there's different levels of of in investment. There are lower levels. There's really, really high levels. But and ultimately is about catering to that in a sense because obviously budgets are not limitless most of the time. And but putting that strategy together that comes into it. It's okay what budgets are available, what are we able to do? What are your objects? So first up will find out, you know, kind of like what's the actual marketing strategy? How does that feed into the marketing plan and how long are you wanting to get a piece of like, how long are you going to want to use this content for? Is it a bit of a we get it in, we use it over a week or two. It's a short burst and we absolutely hammer it. Or is it a we want to use this content for the next six months, next year. So to give you an idea, we filmed a quite prestigious show for a big lifestyle brand and and they kind of said, look, we've got this opportunity, we want to get loads of content.

Adam Chandler: 00:06:39

We'd be silly not to do it. And we kind of went, Well, it's an event, it's a show, it's a very live thing. And so but you want to get longevity from it. So we made from that, I think we shot for one day. We made about 30 pieces of content and some was about their products and was about people who were engaged with them, some was about their partners. And some of that content was live show content. Some of that content was about their product that was used in future, but it was filmed at the show because everyone was there and some of it was kind of quite an inspirational video that could be used for a long time to come across website, Instagram, LinkedIn, sales pitches all over the place. But it had that upfront thinking, you know, we didn't just turn up to the show and go, We're going to film loads of stuff. We put the strategy in place. First of all, this is the opportunity filming. This could be used here, here, here and here.

Adam Chandler: 00:07:32

Let's go make the content with that person, that person, shoot that product, shoot that product. And then we brought the whole strategy to together. Yeah.

Jonny Ross: 00:07:42

So I like the idea of considering how long you might want to use video for, whether it's just a short, sharp, you know, it's just something for social today and we're going to definitely be talking about social. By the way, if you're watching or listening right now, we are absolutely heading into what is called social first video. And I assume that's video for Instagram, for TikTok reels, all sorts of different stuff. We're definitely going to be diving into that, but keeping it sort of at the strategy level for now. And one of the things you've talked about is, is the longevity of the video. What are the other steps? What are the other things that you need to be thinking about If you had I quite like Excel sheets. I quite like plans. I quite like, you know, what are the the five things we need to think about to put some kind of strategy together.

Jonny Ross: 00:08:24

What what else are they? Give us some more steps.

Adam Chandler: 00:08:28

Yeah.

Adam Chandler: 00:08:28

So something else is Audience Like who? Who is the audience we're talking to here? And, you know, if we're filming a product that's aimed at, let's say. 30 to 40 year olds in an affluent area. Let's say. Why would we make content with the creative behind it and the style behind it that might appeal more to teenagers? And those people I've just spoken about, data shows they hang out on places like Instagram, LinkedIn, places like that, whereas that younger teenager, it's more like TikTok, Snapchat and a bit of of. In Instagram as well. But understanding that audience and understanding where they hang out, but also the kind of things they want to see and the things that engage them in today's world is a part of the strategy. So doing that character profiling and really understanding that side of it before we get into any creative, any anything like that of how we're going to make it. And yeah, that's a big part of that as well.

Jonny Ross: 00:09:25

So you might be thinking that you want a hero video for, let's say, the home page of a website the moment it loads. You know, I'm not going to ask you to sell that to us because, you know, first of all, I know you will be able to. But secondly, if people are listening or watching right now and don't believe in the value of of potentially something like a hero video, you know, then you know, it works. So so perhaps, you know, one of the things that you identify is we want a long term, you know, perhaps for the next year or two hero video on the home page. How do you in terms of these steps, so you come up with the audience, but how do you find ways of getting more out of that? Is that, you know, help me understand how you can start thinking about how that could be repurposed and you could get more more value out of it.

Adam Chandler: 00:10:20

Yeah. So we want to fit into the wider strategy as well.

Adam Chandler: 00:10:23

So. So it's, it's what other activities going on? What, what's in the plan. So for all we know yet might be a home page hero video going on the website but what if for that brand a lot of people don't actually go on to their website. They're not going to get in front of a lot of eyes. So repurposing that you've mentioned is a big thing. So can we repurpose some of that to, say, YouTube ads, LinkedIn ads and then some spins put behind them, but then that drives them to the website? And could it be repurposed to something to go in a newsletter or an email? If they've got a large database and it gets sent out that way? And that's really what it's about. It's all these different avenues and channels you might want to drive them to that landing page. But then they might not find their own way there themselves. So we've got to push them there and videos can do that. And but it's putting videos in the right place, cut in the right play at way with the right call to action and the right imagery that engages the audience to send them to what that brand wants them to do if they want them on the website, as you've just said.

Adam Chandler: 00:11:26

Yeah.

Jonny Ross: 00:11:27

So what I'm hearing is that actually by having a marketing strategy in place in the first place, that's going to then give you the ability to feed into that. On where video could be used and how you could create effective video.

Adam Chandler: 00:11:40

110.

Adam Chandler: 00:11:41

That's it. The marketing strategy is there and or the idea and we're going, okay, well this is how you can utilize video. To boost whatever the business objectives are or whatever you want to achieve or anything like that. Yeah. Will then come up with strategy for video of how to do that.

Adam Chandler: 00:11:58

Yeah.

Jonny Ross: 00:11:59

We're going to be talking about how to stand out in potentially what's seen as a crowded market. Now in terms of video, we're also going to be talking about video I my favorite subject at the moment, I, I cannot get enough of it and I'm very keen and interested to hear what Adam how Adam's using AI in terms of video. But I want to step into social first video. So first of all, what is social first video? What does it mean? Why is it crucial in today's marketing landscape?

Adam Chandler: 00:12:30

So social first video is quite simply video made for social.

Adam Chandler: 00:12:36

So what I mean by that is they used to be a habit of like, okay, we'll make a two minute video for a website and then what we'll do is we'll go and snip all that up and make loads of different social assets and we'll then get them across Instagram or TikTok or LinkedIn or Facebook or whatever it is. But really, that's from a video that was intended for a website. So, so naturally that was never a powerful you're repurposing content and there's value to that, but it's never as powerful. So social first video is going, okay, we've got a really active audience on Instagram. We've got a really active audience on TikTok, all the different social media channels we're going to show, and we're making content for Instagram, we're making it for TikTok, for Twitter or X, which is now called. And that's really what it's about. It's not repurposing it. It's going with that platform in mind. And also with that and this comes a little bit back to strategy. It's going, okay, Well, Instagram, TikTok, LinkedIn, all these places, different people hang out on different platforms.

Adam Chandler: 00:13:36

So actually you need a certain type of cut and message maybe for Instagram to engage those people. But to go engage people on LinkedIn, you need a completely different message and cut from the same shoot the same content. And and also you need to think about filming things vertical. So filming them so they can be 916, they can be cut into reels and that sort of thing. So we go to shoot with that mindset now, whereas before it used to be we kind of did it after, if that makes sense. So that's, that's what social first video is.

Jonny Ross: 00:14:05

And, and in terms of the longevity, some of these videos, you know, some people may well believe that, you know, they're there for 24 hours and that's it. No one no one sees them. Again, I can't imagine people are coming to you for that type of content. And I can't imagine that we're talking about content that is only going to be there for 24 hours. So. So can you give me some real life examples of some of the stuff that you're doing and in terms of how, you know, imagine that, you know, I'm a business and I'm thinking, okay, actually I do want to up our game on Instagram.

Jonny Ross: 00:14:37

I do want to up our game on TikTok. How would I engage with someone like yourself? And in terms of what it would look like, um, for, for, for coming up with what we're going to deliver, but also how we're going to film it and, and can we film the Instagram version on the same day as the TikTok version? How does it all work?

Adam Chandler: 00:14:57

100%. Yeah. So we've just finished a quite large project for a luxury bed brand, and in their brief was website videos, social videos, lots and lots of different things. But we split that brief up in production and then creative and go, Well, they're not the same thing. So we need to make different things. So they had ten beds that they wanted to make hero videos of, and then we had other videos which were like going to bed and lots of different, more lifestyle stuff. So what we did is on the day we just plunged into our schedule, we plunged into the creative, we plunged into the upfront stuff.

Adam Chandler: 00:15:30

We need to film this hero bed, so we'll go film that. And we filmed it 16 by nine. And then the next shot we get, we move really far back so we can crop it at nine by 16 and it's all shot on the same day. But we're collating lots of different content for different crops and different cuts. And so it isn't like we're afterwards taking that bed and having to like crop it and we're cutting off some of the pillars of it and we're doing all that stuff together on Instagram. Let's say as a as a story that's being shot full frame, it's being shot very purposefully for it, that that full bed is in that story and it's shot in such a way that and like you've mentioned. Yeah, like the one hit that's 24 hours. We don't really do that. You know, we don't really do the stuff that's run and going and here and now. But we work for a fabric's brand and we do loads of product videos for them. And with every product sheet they get Instagram content, they get reels, they get all sorts, and they're always, you know, they'll blast it when the product goes live and then three months later they might post the same story or reel again of that fabric.

Adam Chandler: 00:16:39

It looks beautiful, so just keep pushing it. So stuff stuff can be repurposed and reused in that way as well.

Jonny Ross: 00:16:44

And in your experience with some of the brands that you've worked with, some of the films that you've done, I'm trying to I'm thinking what works in terms of TikTok videos? So what's the in terms of what what engages what what what cuts through the algorithm for some of the stuff that you're doing with some of the brands that you're working with and some of the videos you're producing specifically, let's let's do all the platforms perhaps talk to me how TikTok video is different to Instagram and and what what you find works.

Adam Chandler: 00:17:14

Yeah. So TikTok short, sharp, punchy and really you're talking six to 10s. That's what most things are to 10s. Yeah this is absolute ultimate engagement. And some videos start with like the logo up front or something like that. Been that you're not having that on TikTok, you're straight into it. That isn't saying there isn't a place for a longer form piece of content.

Adam Chandler: 00:17:38

But if you're a business and you want to engage in a short amount of time. Six seconds 10s.

Jonny Ross: 00:17:43

Are we talking are we talking TikTok ads here or are we talking just a talk? Should we call it?

Adam Chandler: 00:17:52

Yeah, yeah. Both are ads short of the better, and people don't really like watching ads. Ads are obviously coming up more and more on TikTok now like they were always going to they're becoming more and more prevalent but ads are sure the actual just post and I was I was with someone the other month who just TikTok you know he was saying it's like three posts a day now is like the optimum and I definitely find with video. Yeah six to 10s is your of professional video that is.

Adam Chandler: 00:18:19

Yeah yeah yeah yeah yeah.

Adam Chandler: 00:18:20

If you're making it on your mobile phone, it's a bit more raw and authentic. You can get away with longer. But something quite professional. I think TikTok still that platform where people it's not new anymore but it's also it's got people on it who push against ads.

Adam Chandler: 00:18:36

Ultimately, that's why people move to a different platform sometimes, right. Because they've seen too many ads in the go. I don't like this. I keep getting sold to. So when people see high quality professional video, they like it. But keep it short. Get your message across. That first 2 to 3 seconds is key. Get your message in that first 2 to 3 seconds. Let people know what it's about and they can decide if they want to keep watching. And that.

Jonny Ross: 00:18:57

Is it. Is it the same on Instagram or is there any differences on Instagram?

Adam Chandler: 00:19:00

Then Instagram's different. So in Instagram you can get away with a bit longer. But to give you an idea on stories, you want to be like 15 seconds max. There's data that's out that shows stories last 15 seconds, then it moves on to the next story. I think maximum is what it is at the moment. If you move past 15 seconds, the current status with video, 70% of people don't watch the second story.

Adam Chandler: 00:19:25

Okay. So you keep that one video with that one message at 15 seconds and reels can be a bit longer. But really you you still want to be under 20 30s people. People love to scroll. Right? And it's that same thing you want to you want to. I was also at something else recently and they were saying you now have an average when someone scrolling of two seconds to get their attention. And if you don't get it in the two seconds, they've already scrolled past you. So for us it's like hit them in the first two, three seconds, get them engaged. But the video could be 20 30s like let's say on grid or something like that.

Jonny Ross: 00:20:03

Well, it's interesting. I mean, I learn a lot through my children. I've got five of them, so why not? And one of the things, one of the things that I find, just as you described there, is when I see some of them on the likes of TikTok, on the likes of YouTube shorts, they are literally flicking their phone the entire time, every couple of seconds.

Jonny Ross: 00:20:24

They are, you know. Well, they go in and out of the in and out of this. But sometimes it will be every couple of seconds. They are they are flicking and and when you see it, you do need to take, you know, as a as a business owner, as a head of marketing, you do need to take this on board and really consider what your what's going on in that first, second or two. I wanted to talk to you about how to stand out because, you know, the world's inundated with video content and we've been people like myself have been shouting about video for many years. People much prefer video than image. People much prefer image than text. But we are getting quite saturated. So what sets apart truly compelling social first videos or other specific elements or strategies that that contribute to the success? I mean, certainly the thought of professional video on a platform like TikTok I guess must be one of the strategies.

Adam Chandler: 00:21:24

Yeah.

Adam Chandler: 00:21:24

And you know, a big thing is make it stand out, make it different and.

Adam Chandler: 00:21:29

How.

Adam Chandler: 00:21:31

People love more people focus stuff, right? Raw, honest, authentic and just stuff that looks cooler. I'll give you a great example of this. So we worked at the start of the year for a new tech product. It was a charging product. And if you see videos of like EV Chargers, they're very, uh, samey. They're all quite easy. Me And we went down a different route with the creative on it. We went down pain versus gain. Someone having a horrible day with the old Chargers and someone having a great day with this client's charger. And it was very much it wasn't a versus thing, but it was the life in comparison. And it was quite comical and quite comedic and some of the industry hadn't seen before. Now this was a campaign for social. It got used all over and it had some media buying and billboards and stuff like that. And the feedback from the client has been it has been exceptional. It's potentially getting put up for industry awards. It's it's stood out.

Adam Chandler: 00:22:32

They've had so many comments, it's had more eyes on it than most of the Chargers. And it's just because it's a bit different. But also we we got in people's faces with it as and we got straight to the point. We got straight to the charger, we got straight to the comedy, we got straight to the pain, straight to the product. No messing about this. Look after the world and we'll do this and it's green and all those messages are still in there, but it's done in a different way and it stands out in that industry that it's been watched and it's been a success. So one of the key things is stand out. You know, don't do what everyone does because you think that's the right way and but make things human. That's a really big thing. People buy from people. I'm not saying to sit in front of cameras and or whoever it is and start talking to camera because no one wants to watch that. But but it's it's about making things human, making things relatable and making it seem accessible to everyone.

Adam Chandler: 00:23:23

And that's very much what we did in that and had a massive success.

Jonny Ross: 00:23:26

So I'm also hearing a bit of comedy, a bit of personality. Um, you've talked quite a bit about product direct to consumer DTC. I'm wondering around business services and B2B, any examples in terms of how to stand out from a service point of view? Yeah, go for it.

Adam Chandler: 00:23:47

Yeah, it's very similar, right? So it's, it's look different. Don't do the same old thing again. But um, you know, to bring back the, the, the fabric's brands, they're a B2B, they, they sell to B2B businesses, we make their product look stunning, but we make it look stunning from second one, right? We don't make it look something from second ten as we're building up a story and doing something and often with their product, we get straight to the product they're selling and we've done interview films with them, we've done heritage films with them, but we put what they do at the front of it and we put a creative behind it.

Adam Chandler: 00:24:26

That shows that off in a really stunning way. It's got all the same stuff, the strategy, where's it going? And they pretty much now do a video for every everything they do. That's a campaign because they go, it works. You bring it to life and it works. Whether it's a product film, whether it's a heritage film, whether it's a brand film, whether it's a communications piece, it works. And that's yeah. Does that kind of answer your question on that one?

Jonny Ross: 00:24:50

Yeah, yeah, yeah, yeah, it does. Let's talk about video. I, I'm seeing that we're a short on time. I very much want to get into into Video II. How are you using AI in video and what's the what are some of the. Crazy things that you're making happen without people even realizing.

Adam Chandler: 00:25:16

Yeah. So I'm like you. I love it. I and I started. You got very, very excited by it. It started using it and then had to kind of move back a little bit because we realized it wasn't quite ready.

Adam Chandler: 00:25:26

But it's getting better and better all the time with everything that we do. And Biden wasn't ready. It just wasn't ready in all areas. But it's constantly progressing. So and for example, we let's take us now on film, right? If we film someone and let's say we want to cut me out and put me on a different background, which is what you mentioned at the start for, for an editor to do that themselves. With me moving around and doing all this stuff, it's really hard on video and it's called rotoscoping and really complex Things could take a day, might take less, might take longer. We've got some AI now that we press one button and it does it in about five seconds for that. So the AI just does it for us. I'm cut out. I can be put anywhere. We've just saved a day and we've got other things where we could take a picture of something. So let's say we filmed a plan or a hot tub or something like that, and we've only got a picture and for whatever reason we don't have the shot and we find months later we could do with a shot of this thing, but it's needed quick.

Adam Chandler: 00:26:28

We can put that photo into some software and out the other end will spur a 1015 second video where the camera's moving, the plants moving, the water's moving, whatever it is. And it looks like we genuinely film that scene for 15 seconds and you would have no idea that I did it. I mean, I've seen examples of a photo of a horse with someone on it, and then it's supposed to that 15 second clip of this horse galloping along sand with the person on it holding the hat and stuff. And the photo is nothing like that. It is. It blows my mind. So that's some of the stuff we're doing and there's lots more as well.

Jonny Ross: 00:27:09

Does does it doesn't sound like it does. Does it worry you or I guess it excites you? Does it worry you as a videographer?

Adam Chandler: 00:27:17

Um.

Adam Chandler: 00:27:18

It doesn't worry me because I don't think it's quite there on creative yet. We we and like sculpting it and like we spoke about video strategy and all that. It will come, it will come.

Adam Chandler: 00:27:27

It isn't there. Yeah. What actually worries me being honest short term is very much an. Plagiarism. It's copyright. It's it's misconceptions. People doing bad things. So there's I now, for example, that let's say we were on this call and we said something naughty or something we wish was deleted and or if someone else wanted us to sound like we've said something that we've never said. Yeah. And we've got some software that essentially as long as it's got half an hour to an hour of someone's voice. We can get it to say anything and match that person's lips. And in some ways it's good because if we film a piece of internal communications and that whoever it is in front of camera has missed something key in their script that they wanted to say, or they thought about something as an afterthought. We go, Oh, we can add that in if we have your permission and no one will know it wasn't filmed. But also there's things coming out in the Internet that people haven't said, and people are making it out that they've said it.

Adam Chandler: 00:28:32

And that is where I think I is a little dangerous with video editing and what it's doing.

Jonny Ross: 00:28:38

But but the example you've given where you're doing an internal training or internal messaging to a staff team and something's been missed or perhaps, you know, you've spent a full day doing a ton of filming for a hero video, whatever it might be, but you've missed that, you know, three seconds of message. Yeah. The ability to add that in, I think is really powerful.

Adam Chandler: 00:29:00

Absolutely.

Adam Chandler: 00:29:01

Yeah.

Jonny Ross: 00:29:02

Is this, um. I'm hearing that this should be all about embracing it, but being cautious.

Adam Chandler: 00:29:11

Yeah.

Adam Chandler: 00:29:12

I mean, for me, I know there's a lot of talk out there about I'm going to take our jobs, it's going to do this and it's going to do that. I think quite the opposite, I think is going to enhance what we do. I think we utilize it in the right way. It's going to be great. Some of it isn't. You know, we've used a for a few things and we've gone to that don't look good.

Adam Chandler: 00:29:30

So we've had to do it ourselves. So it's not there with everything yet, but I think it's going to increase efficiencies. I think it's going to create more value and I think it's about how we use it to make better work that does a better job for brands and businesses and helps them. That's the key thing. So we're trying not to get rid of it.

Adam Chandler: 00:29:48

Yeah.

Jonny Ross: 00:29:49

And I think you hit the nail on the head there with in terms of enhancement, efficiency, productivity, it enhances what you do. In fact, what I personally think is that if you don't embrace this, then you'll get left behind and and competitors will overtake. And I think I think this is all about embracing.

Adam Chandler: 00:30:12

Yeah, 100%. It is all about embracing it. I do truly believe those that don't just what you said will be left behind.

Adam Chandler: 00:30:20

Yeah.

Jonny Ross: 00:30:21

Well, fantastic. What a great episode. We've talked about video strategy, social first, video, video I Adam, if people are interested and want your services, maybe they want a really impressive video or video collection for their marketing strategy.

Jonny Ross: 00:30:37

Maybe they want something on TikTok or whatever it might be.

Adam Chandler: 00:30:41

Where do you hang out?

Jonny Ross: 00:30:42

Where's the best place to find you? What's your website? Where's where do people go?

Adam Chandler: 00:30:45

Yeah, so the website is w ww real hyphen film Co.uk our play on word with a reel and I'm on LinkedIn as well. Yeah. Really? Um, DMS on LinkedIn I'm always on there. So if one wants to message me, that's a good place as well.

Jonny Ross: 00:31:03

All the links will be in the show notes. I hope you've enjoyed today's episode. We've dissected video strategy, we've looked at TikTok and Instagram videos, reels and and story video and how to incorporate video AI into your video strategy. Adam, thank you so much for taking time out to talk to us.

Adam Chandler: 00:31:24

Thank you for having me.

Jonny Ross: 00:31:25

If you're listening, if you're watching, thank you so much for being here. Please don't forget to subscribe. I want people to if you've got something out of this content, I want other people to get something out.

Jonny Ross: 00:31:36

And I don't want you to miss future enhancing content. So please do subscribe. Hit the bell. If you're on YouTube, hit the subscribe button if you're on the Apple Podcasts, etcetera. But thanks for being here. Watch out for the next episode. Adam Thank you. We'll see you soon. Take care.

Adam Chandler: 00:31:53

Cheers. Bye bye.