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Episode 77

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Published on:

5th Aug 2023

#77 Blogging Survival in the Age of AI, Currys' 40M Views Campaign, and Essential Website Tools

This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!

Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

Tune in for actionable tips, practical advice and inspiring website stories!


THE SEGMENTS:


You ask, we answer

One question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and Jonny:


Is blogging still relevant in 2023?


Jonny and Pascal will discuss the importance of blogging and its relevance for business development activities, importantly will blogging survive the appeal of AI-powered content?



Website Stories

One article, or podcast, video, infographic, etc. reviewed by Jonny and Pascal who share their reactions and lessons:


For this episode, we have chosen an article from the Think With Google series: How Currys drove 40M views by leaving no questions unanswered by Matthew Davies, Digital Advertising Manager at electrical retailer Currys.


https://www.thinkwithgoogle.com/intl/en-gb/marketing-strategies/video/currys-youtube-search-trends/


A case study about the Curry’s ‘“No Questions Unanswered” back-to-school creative campaign.



The Website Engine Room

Two apps, software solutions or kit (one each) that can make life easier as a website manager and website content creator:


Pascal Fintoni: Add options to your bank of photos and illustrations with https://stock.adobe.com/uk/free and combined it with https://www.adobe.com/express/ for some swift and sharp editing


Jonny Ross: https://publer.io/jonnyross Publer is a virtual social media superhero lets you collaborate, schedule & analyze posts. Simply add new posts to your queue and let Publer automatically schedule them. 



The Website Call To Action

The ONE change or adjustment that you should be making to your website right now:


Jonny Ross: When did you last check for broken links, you can use Search Console, Screaming Frog, Rank Math, Redirection, SEMRush, there is literally no excuse!!


Pascal Fintoni: organise a team meeting or join a mastermind group to come up with your next core themes and hooks for your content marketing from blog/vlog series to social media posts.




We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!


Jonny and Pascal


–


Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ 


Get in touch with your co-hosts:


Jonny Ross

Linkedin: https://www.linkedin.com/in/jonnyross/

Website: https://jonnyross.com/ 


Pascal Fintoni

LinkedIn: https://www.linkedin.com/in/pascalfintoni/

Website: https://pascalfintoni.com/

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Show artwork for Jonny Ross Fractional CMO

About the Podcast

Jonny Ross Fractional CMO
Getting marketing done
Join Jonny Ross, Fractional CMO (Chief Marketing Officer) & Digital Marketing Strategist, in his podcast The Jonny Ross Fractional CMO - formerly the Jonny Ross Audio Experience.

Full of stories, marketing tips, tricks and strategy, along with interviews from inspirational business leaders.

Looking for marketing strategy? Jonny delivers marketing consultancy, marketing training and marketing campaigns on a daily basis. This podcast is a place to share his wealth of knowledge with you, and to find experts across many different business fields and bring their inspirations and learning tips right into your ear!

Find Jonny over at:

His website https://jonnyross.com
On LinkedIn https://www.linkedin.com/in/jonnyross/
or on Twitter https://twitter.com/jonnyross.

He is also Founder of https://fleek.marketing and also runs a local Yorkshire Business Club https://www.facebook.com/groups/TheYorkshireBusinessClub/.

About your host

Profile picture for Jonny Ross

Jonny Ross

Jonny Ross, Founder, Digital Strategist and orator of Fleek Marketing

Having worked in business management (including retail) for over 25 years, Jonny Ross understands the needs of business owners. He has a proven track record in SEO, social media, website design and website development, including experience of successfully unlocking Google penalties.

Jonny is also an established SEO and social media speaker and trainer and was recently listed as one of Business Insider’s “42 under 42” business leader rising stars.

In his spare time, Jonny enjoys spending time with his family, running, cooking and hosting dinner parties.

Jonny is a member of the Institute of Directors (IoD), a Member of the Chartered Management Institute and is also a qualified optician.