Episode 108

full
Published on:

12th Jun 2024

#108 AI Has Changed SEO: ChatGPT Tips, Successful Podcasting, and Website Optimisation

Welcome to Episode 29 of the 90 Day Website Mastery Podcast! In this episode, Jonny Ross and Pascal Fintoni dive deep into how AI is revolutionizing SEO, providing practical tips and tools to help you optimize your website effectively. Whether you're a seasoned website manager or just starting, this episode is packed with valuable insights to enhance your online presence.

Episode Highlights

00:16 - 00:45 | Introduction

Jonny Ross introduces Episode 29, highlighting the importance of making your website work harder and reigniting pride in your online presence. Co-host Pascal Fintoni previews the packed content ahead, emphasizing AI's growing role in SEO.

00:57 - 01:27 | Segment Overview

Jonny and Pascal outline the four key segments of this episode: You Ask, We Answer; Website Stories; The Website Engine Room; and The Website Call to Action. They also introduce the Action Randomizer tool available on their website.

You Ask, We Answer: Can AI Help My SEO Campaign?

02:01 - 06:58

Pascal and Jonny discuss how AI tools like ChatGPT and Google Gemini can transform your on-page SEO. They cover everything from keyword research and content analysis to audience targeting and technical SEO improvements.

Website Stories: Starting a Successful Podcast

10:46 - 17:02

Pascal reviews an insightful article from Entrepreneur.com by Sherin Shibu on the winning formula for starting a successful podcast. They discuss key takeaways, such as the ideal podcast length, the importance of having multiple hosts, and engaging your audience with new information and perspectives.

The Website Engine Room: Top Tools for Website Management

18:23 - 21:22

Jonny shares his latest find, Transcript LOL, an AI-powered transcription service perfect for podcasters and content creators. Pascal introduces Consensus.app, a tool that aggregates expert quotes and citations, enhancing your content's credibility.

The Website Call to Action: Essential Website Improvements

24:06 - 27:54

Jonny advises implementing a Content Delivery Network (CDN) to improve your website's speed globally, enhancing user experience and SEO. Pascal emphasizes the importance of internal communication, recommending regular meetings with sales and customer service teams to align website content with business goals.

Closing Thoughts

Jonny and Pascal recap the key points discussed, emphasizing AI's impact on SEO, the essentials of successful podcasting, and practical tools for website management. They encourage listeners to visit 90daymarketingmastery.com for more resources and to try out the Action Randomizer.


Connect with Us

Subscribe to the 90-Day Website Mastery Podcast on Apple Podcasts and stay ahead in the digital game!

Please leave a review and let us know what you think of the show. Your feedback helps us improve and reach more listeners.

Transcript
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Hello and welcome. It's episode 29 of the

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90 Day Website Mastery podcast, the

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perfect companion to our 90 Day Website

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Mastery program. We're excited to bring

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you even more valuable insights and

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practical advice to help you enhance your

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website's performance. Join us as we

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explore strategies to make your website

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work harder for you, reigniting your

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pride in your online presence. I'm here

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with my co-host Pascal Fintoni. You all

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right, Pascal?

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And very well, thank you very much. I've

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had a quick look at the show notes. This

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is once again packed full with advice,

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practical kind of applications, but also,

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and we have to, we're gonna introduce

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more and more AI advice.

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Absolutely. We've got 4 segments as

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always. We've got the you ask, we answer.

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We have website stories where we take an

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article and we dissect it and give you

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our reactions. We then move on to the

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website engine room where myself and

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Pascal bring an app or a piece of kit

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that's gonna make your life easier as a

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website manager or website content

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creator. And of course, the website call

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to action to finish off, which is 1 small

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change or adjustment that you could be

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making to your website right now. And of

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course, Pascal, we have the Action

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Randomizer that we've added to our

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website. And that is all of our call to

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actions that we've suggested so far.

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Yes, this is our kind of second free

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gift. You know, we didn't wait long. You

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know, this is only episode 29, as you

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mentioned. So you've got the ebook to

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begin with, a selection of 50 top apps

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and tech that can really help you feel

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proud of your website again. And as you

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mentioned a moment ago, the action

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randomizer. So the 2 activities you can

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do right now for your business.

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Yeah, you'll find those in the show notes

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or just head over to 90-day website,

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Mastery.com. For now, let's start on our

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first segment, which is You Ask, We

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Answer.

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Now, this is interesting. So I was having

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a bit of a kind of discovery call with a

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prospective client a few days ago. And we

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were talking, of course, that I've more

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formally introduced AI training

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consultancy as part of my delivery. And

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question actually was really interesting.

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I thought I would ask you again to get

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unique perspective, Johnny. So here it

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is. Can AI help me with my SEO campaign?

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Do you have any tips for me to use chat

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GPT or Google demo night to optimize my

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website content. And if you're only

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listening to the audio version, you won't

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be able to see Johnny literally jumping

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up and down at the prospect of sharing

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his advice about AI plus SEO. We could

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talk about this for a while. So I've

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decided that we're gonna give ourselves a

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brief and we're only going to focus for

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this episode on on-page optimization. And

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then next time, you know, I can explore

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off-page optimization, the other facet of

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SEO. But here it is on-page optimization,

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with everything that comes with it, can

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AI help with that element of your SEO

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campaign? What say you, Johnny Ross?

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I think AI has changed SEO. I really do.

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I mean, I was joking with you in the

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green room just then. ChatGPT has been

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down for 2 and a half hours this morning

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across some worldwide users. And it's

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felt like my right arm has disappeared. I

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mean, don't get me wrong. I don't use it

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for absolutely everything. But I

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certainly use it as a colleague. I use it

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as someone I can brainstorm with. I use

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it as someone that I can go off and

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perform research, analyze, and enhance my

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thinking. So it's being able to tap into

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a team of different people, different

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experts. So I think the way it's changed

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SEO is from an on-page point of view is

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being able to analyze current content, to

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analyze data in terms of traffic across

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the website, in terms of what pages are

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engaging and what aren't. So you can use

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a lot of the GA4 data and input that into

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AI tools. Not only that, you can use it

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for keyword research, for finding out

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FAQs, people that are particularly asking

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questions. So thinking about your target

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audience. In fact, even just thinking

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about your target audience, you can use

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AI to define who your target audience is,

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be really targeted, really tap into some

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of their pain points and then start using

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AI to find out what questions they're

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using to Google. And then thinking about

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how you can structure some of that

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content on your page. And I've not even

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got into some of the technical side yet.

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I mean, there's just so much that AI can

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do to enhance your SEO.

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I love the way you've kind of described

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it as a team. And that's tough because

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listen, all of us, you and I included, we

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spent a part of 3 decades using a search

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engine where we punch in A3456 words

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maybe if you get a bit fancy, and then

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you have to wrestle with the search

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results. And here we're having

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conversations and it's not as it sounds.

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You know, people, you know, train

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individuals to put together the prompts

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or the briefs, as I prefer to call them,

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but decided to kind of almost split the

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different aspect of on-page optimization

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to a number of virtual assistant. I think

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it's very, very helpful because otherwise

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it could be quite overwhelming. And I've

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seen the situation where people ask

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actually quite a broad question or many

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questions at the same time. And then

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within seconds, there's a daily use of

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information. Of course you've got to fact

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check and so on. But the point is,

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sometimes people put too much pressure on

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themselves because they don't break it

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down into meaningful tasks. And I think

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the idea of a team is very helpful. And

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think of it as they're gonna report back

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to you, not all at the same time. It's

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not like 5 or 6 people or barging in

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through the door of the office saying,

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boss, boss, boss, I want you to listen to

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my bit about SEO. But I want to, because

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I will ask you to get into the technical

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side is, if, you know, as in when you

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listen to the series, when you come

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across information that you don't know

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that is new to you, then don't let that

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stop you. Literally use AR first as a

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form of self-study and to be educated. So

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I will ask you, Johnny, about schema

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markups because they are very, very

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important. They were part of the culture

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action in the last episode. So if you

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don't know about schema markups or what

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they mean or even how they are kind of

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crafted, you can begin by being educated

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first and then bring, as I mentioned a

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moment ago, your audience profiling,

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bring your sales strategy and then ask

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for advice on can you give me some draft

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suggestions on how you would actually

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ride the schema markups for my business

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with that audience in mind and that

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service? But what other ways would you

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say the technical side of SEO could be

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supported by AI?

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Well, Interestingly, take Schema as an

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example and take the plugin Rank Math,

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which is a highly optimized WordPress

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plugin for applying SEO onto your website

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and Schema markup, et cetera. What's

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really interesting, and I was having a

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bit of an experiment with ChatGPT. We

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were looking at how to implement some

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schema on a particular website, and we

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were looking at doing this through

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RankMath. We're going back a tiny bit

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here, but we were looking at some of the

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user guides and the help guides and the

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knowledge base on RankMath. And whilst

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there was lots of step-by-step guides, I

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decided to just see what ChatGPT had to

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say. And what was really interesting was

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ChatGPT's output was a far simpler

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bite-sized step-by-step guide than

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RankMath's own knowledge basis. So

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ChatGPT had sort of read everything that

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RankMath's outputs in terms of help

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guides and turned it into something

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that's actually even easier to

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understand. So there's so many ways that

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you can use it and it's really about

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understanding that. From a technical

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point of view, 1 of the things that's

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interesting currently is really analyzing

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and understanding the top 10 pages that

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rank for a particular phrase or a

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particular keyword in Google. And I don't

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mean just by the content itself, but the

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structure of the content, the way the

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content is written. Is it written in

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first person, second person, third

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person? How's it structured? How's it

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answering that question? And trying to

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find patterns across those different

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pieces of content so that you can then

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produce something that clearly Google is

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liking. So What are the commonalities

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between those 10 pages that rank on page

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1 that then you can introduce into your

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content? What's interesting is some of

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the findings are remarkable in terms of

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structures that you just hadn't

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considered. I think that's 1 example of

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how you could use it.

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Now this section, so no, there's 2

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questions. Can I help my SEO campaign?

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It's resounding yes. Tips on

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optimization, we've looked at on page

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today, we'll look at off page next time.

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But if everyone, you know, just rethink

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about the experience of a visitor from

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the title you've chosen to the images

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you've chosen and whether they are

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optimized and obviously tagged correctly,

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the way you've structured and broken down

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the content, have you added media

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interest, all those things, you can be

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reflecting on it with a conversation

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style type support as opposed to, as you

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mentioned a moment ago, punching a search

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term, download a 20 page PDF and still be

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no further forward in terms of taking

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action. So for me, AI can help with

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clarity, with understanding. It can help

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with critiquing what's there already, but

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also make you think about things that

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either you knew, but you've forgotten

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about. And that can happen because of

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knowledge, but also new ways of doing

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things. But for me, if I would begin with

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actually get that sales strategy reviewed

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and critiqued by AI to begin with. Have

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you got that really, really perfect? And

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then by extension, do you have the right

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audience profiling and the naming and

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labeling of the product and services.

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Have you got that right? Begin with that

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strong foundation and everything else you

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can apply. And if you find on-page

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optimization interesting, I would

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encourage you to seek out 1 of the

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webinars that we recorded, the 1 we

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launched, obviously, the 90-day website

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mastery program, where you and I go into

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quite a bit of deep dive on page and off

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page optimization. But time is against us

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sadly, and we have to move on to our next

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segment, the website stories.

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Now

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this is an interesting selection. We

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normally go for an article, a podcast, a

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video, maybe an infographics that we can

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review you and I and kind of reflect what

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it means to be in charge of a website in

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today's economy. I chose this article

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almost by error. I had something else in

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mind altogether, but I thought, now I'll

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stick with it because actually on

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reflection, this will work. So the title

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is as follows, an article for

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entrepreneur.com. This is the winning

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formula for starting a successful

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podcast. A matter of intention. I'm

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actually just sharing with you privately

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and go, well, let's review and let's make

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sure that we're doing everything we can

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for our audience in terms of being useful

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and helpful. So this obviously was

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written as part of a research exercise.

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The author is Sharon Shibu and she was

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helped by her colleague Melissa Malamut

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as the editor. And listen people don't

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skip this section just because you have

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no plans of starting a podcast. I do

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believe Johnny this would be relevant for

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any form of content series, whether it's

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a blog article, whether you're gonna do

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video Q&As, even social media campaign

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with a particular focused theme. I think

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this will work well as a way of

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reflecting. I keep saying that those

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website story selection, they feel like

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you should pass that around the office

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and then have a catch up with your

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colleagues. So this is a study that

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looked at the top 50 podcasts in the US.

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We need to be careful about cultural

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differences and preferences. And they're

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looking for what do they have in common

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that may suggest that this could be a

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formula for success and we need to go

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with it with a more pragmatic,

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correlation and causation are very

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different things, but it's important to

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have a look at this. So In no particular

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order, and please everybody do follow the

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link in the show notes and read the

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article in full, the study found, Johnny,

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that the average length of the top

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podcast in the US was around 65 minutes.

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Interesting. So of course some were

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shorter, some were longer. More than

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half, 60% of them had more than 1 host,

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so a bit of a duo or trio kind of

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experience. And in these 3 and 4 of those

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top podcasts had at least 1 guest on the

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show on a regular basis, providing a

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different way. So there's more about it,

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but I wanted to kind of focus on audience

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profiling and audience preferences. So

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the vast majority of podcast listeners

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will use Spotify at 64% and then it's

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followed by Apple Podcast and a teeny

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teeny percentage of 6% for YouTube music.

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So I don't know, there's a lot of

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marketing about YouTube music, but beware

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the marketing when marketing doesn't mean

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to say that, you know, they're gonna take

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over the world. But to me, it's very

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important, but again, you're gonna go for

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a blog series, a video series to

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understand about distribution. And this

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is where podcasts, I think, have a lot to

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teach everybody because when you do, when

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you write for the web, Johnny, and you

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publish on your website, or if you do a

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video, it's on YouTube, you still haven't

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solved the issue of distribution of that

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content, whereas podcasting does a much

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better job. But this is something that

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could be interesting. 70% of listeners go

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back to a show because their host offer

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new information on new perspectives. And

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I have to say, I was almost like giving

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myself for a round of applause because

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that's what we do with this particular

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show. But bear in mind, all of you, with

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a new blog series or a new video series,

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it's about new information and new

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perspective. Very, very important. But I

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thought that was interesting. 36%

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actually would come back due to the host

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expertise. So if you reverse it, Johnny,

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that means that you don't have to be an

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expert in what you want to be referring

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to or investigating, so long as you know

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your offer this in a way that is

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engaging. So that also kind of kills that

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demon for all my clients about, I'm not

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an expert, I can't possibly write about

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this. It's not a requirement. And then

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what reason would people actually tune

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out of a podcast? There's a number of

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items listed in the article, but I wanted

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to kind of mention this 3 to you at the

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very end. If the podcast is overly

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scripted or rehearsed, then people tune

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out. If the host speaks in monotone

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voice, they tune out. And if they share

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lengthy or irrelevant anecdotes, they

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tune out. And that would be true for the

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written form. If you're writing a word

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that is very monotone, or back to your

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point earlier, it's fully structured. It

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feels a bit too over-engineered, whether

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it's a video as well. And more

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importantly, you've got to share your

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stories and case studies that are

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relevant, or people will switch off.

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There's a lot more in the article. So

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we've got to thank again, the hard work

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from the team there, altamirror.com. But

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I thought for what it was, I thought, no,

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I've made a mistake. You shouldn't be

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part of the show. I think that this is

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actually very informative.

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Yeah, I mean, first of all, that stat on

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64% of podcast listeners are using

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Spotify. I mean, I think if you were to

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ask the majority of people, they'd have

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said the answer was Apple. But I think we

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need to bear in mind that Spotify is a

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huge player in the market. And for me,

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business podcasts, if we certainly focus

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on business podcasts, I think a lot of

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people are wanting to learn. And so that

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backs up that 70% of wanting new

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information or perspectives.

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Interestingly, I liked how you flipped

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the host's expertise. So 64% you could

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say don't actually have to be an expert

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in that topic. I think it's about how

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they engage, how they understand and how

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they interview the guest. Certainly if

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they're not the expert, I'm assuming

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they're going to have a guest who is the

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expert. So, so that would be about the,

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the interview skills and the sort of

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engagement skills. And, but yeah, I

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think, I think ultimately podcast

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listeners are after learning, they want

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to better themselves, they want to better

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their business, So it's about how can you

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add value, which, like you've rightly

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said, you could take this into any form

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of content, whether it be audio, video,

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or blog series content. So how can you

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add value is really important. How can

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you teach people and give those sort of

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how-to, that helpful resourceful content.

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That's what a successful podcast is all

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about.

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No, absolutely. And I think for me, it's

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back to the side there of on behalf of

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your audience, you've launched an

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investigation and you share your

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findings, you share your surprises, your

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disappointments and so on, which is why I

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see this thing about expertise is not

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always true. Now, for sure, when you want

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to do podcasts and to raise your brand

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and awareness and of course, your

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expertise, there will be some elements of

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that. But when you talk about inviting a

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guest that will have expertise that would

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supplement yours, I think that's what we

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were talking about. Because the risk, of

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course, if you're too anxious to showcase

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your expertise, you will almost fall into

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this idea of being over-promotionally in

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terms of the delivery, the structure and

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the content. And That's 1 of the top

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reasons people will turn out of a blog

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series and the email newsletter, a

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podcast or a video Q&A.

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Yeah, you don't want to be too salesy at

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all. Very important, avoid that

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self-promotion. It's about having a

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balance. I think it's important if you

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are giving your time away for free, I

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think it is important to have some

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promotion, but it's about having a real

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good balance and really considering why

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are these people giving time up to listen

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and what do they want to get out of this?

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So, you know, it has to be focused on the

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audience. Absolutely has to be focused on

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the audience.

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Super, so everyone, let us know what you

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think of this very quick overview of the

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article. Please, please click on the link

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in the show notes and read everything for

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yourself. And yeah, what are your plans

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for the future in terms of your content

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series and what will you do a bit

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differently for the coming months? We

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would love to know about it, but for now,

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let's move on to our next segment, the

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website engine room. Now, each time we

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share 2 apps, 2 software solutions or a

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piece of kit that can make life easier as

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a website content creator or manager. So

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Johnny, what is your selection?

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Well, my latest find in terms of AI

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powered transcription services, because

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there's a lot out there, but my latest

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find, I think is phenomenal in terms of

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the quality, but also the price is so low

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as well. So it's called Transcript LOL,

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Transcript. LOL. It's an advanced AI

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powered transcription service that

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converts content from videos and podcasts

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into written text. And it's equipped to

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handle a wide range of media types,

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including videos, podcasts, interviews,

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webinars, and much more. And you can

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literally record anything. So it could be

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a podcast that's already out there, a

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video that's already out there, or it

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could just be something that you've

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recorded on your phone and you can very

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easily transcribe that. You could, you

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know, recording a meeting even very

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easily transcribe that. But the, the, the

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brilliant thing about it is that it's

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built for podcasters. It's built for

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bloggers and it outputs, not just the

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transcript, but all sorts of different

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things from social media posts to

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repurposes that content. So blog posts,

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LinkedIn articles, email campaigns. Of

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course, you need to bring some human

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content and thought into this, not just

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using what it produces and sending it

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there and then. But the amount of

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weightlifting it can take off in terms of

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the time it can deliver is unbelievable.

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What's exciting is that there's obviously

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a lot of services out there that would be

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more human intensive. Those agencies,

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they shouldn't fear AR, they should

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actually embrace it because they're going

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to be able to provide value-add services

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saying, well, the transcription will be

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done, client, let's move on to something

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more meaningful in terms of our services.

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Let's take over the advanced SEO

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technique, let's take over the online PR

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side, because that bit that was so

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resource intensive and time consuming is

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now being shrunk down to just minutes,

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not hours in terms of units. So I'm

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really excited about what's happening.

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And you're right, there are so many

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options out there. Just find the 1 that

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works for you and make sure that you

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squeeze value because I have to be

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clients Johnny that have moved on to AI

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solutions but they use them very

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superficially. So they pay their monthly

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fee but they've not really delve into the

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belly of the beast or even ask for a

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video demo from the account manager to

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get more value from their investment.

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So what is your app for this week?

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So this 1 came about following a bit of a

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coaching session with the clients. So we

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were reviewing the half year that was at

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the time of recording this episode, and

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we found some top performing articles and

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landing pages and so on. And we were

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looking at ways to get more traffic to

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those pages as you would do on a bit of a

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tactic. We went through a bit of a match

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checklist on what makes a perfect blog

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article, there's such a thing. And 1

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thing they were missing was quotes and

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citations from authorities and experts,

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if you will. So they were making a point

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or giving an advice or, you know,

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recapping on an important issue. And I

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said that I will be just a finishing

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touch for you to be seen and heard being

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helpful by having done the research on

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behalf of your audience. A quote, a

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citation, a stat even that would

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supplement, you know, your argument. So I

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found something called consensus.app. And

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what is interesting about consensus.app,

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it's almost like Google Books and all the

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others you mentioned on the show, but on

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turbocharged because you can ask a

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question as you would a search engine or

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you could even ask it back a yes and no

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question and what this AI powered

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platform does it researches all the

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papers and all the kind of research and

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journaling that has been done by experts

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to give you both sides of the algorithm,

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which I think is very, very clever. So

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it's not just a, you say, yes, I know,

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it's a yes for some of those individuals

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here, but it's a no from them. And it's a

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maybe from the other. So you get a

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rounded view of the particular challenge

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or question that you have. And then you

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can literally copy and paste quotes,

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citations, you have the named

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individuals, you have links to their kind

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of white papers. It's 1, it's very, very

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clever. I will save you a mountain of

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time and transform the experience of

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going through your blog articles and

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more.

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I'm really excited about that app. I

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think what a great gap in the market for

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being able to find content that backs up

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what you're saying or even challenges

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what you're saying. And finds people have

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been cited many, many times for a quote

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that they've made. Wow, an app that just

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instantly delivers it within seconds,

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again, using AI.

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Absolutely. Yeah. So of course, do the

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fact checking, simple copy and paste on

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Google will suffice. But it will save you

Speaker:

a lot of time. And I think what you do

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with AI solutions like yours, it inspires

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you to be more innovative, more

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ambitious. So I'm having that very

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different meetings with my clients where

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We actually are far more ambitious now

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about our content planning than a few

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months ago because of what's possible.

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Totally. Let's move on to our last

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segment, which we always finish on. Of

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course, how can you have some content

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without the call to action? So it's the

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website, call to action.

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So now in addition to obviously trying

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out our call to action randomizer on the

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official website, we're gonna give you 1

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more change or adjustment that you should

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be doing right now to make your website

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work harder for you. Johnny, what is your

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recommendation?

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So this episode, it's a content delivery

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network, a CDN. If your website is not

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using a CDN, now is the time to implement

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it without fail. A CDN literally just

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speeds up your website from a global

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point of view. Even if you're not global

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don't be put off by what I've just said.

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This is local as well but also global. By

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implementing a CDN, it ensures faster

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user experience worldwide. Why? Because

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first of all, users expect things

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instantly. They're on a mobile device.

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They want it there. And then if your

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website doesn't load, they will soon

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click that back button within a fraction

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of a second. But more importantly, Google

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could not have made it any clearer that

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websites have to be fast. This is no new

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news, but what is new news is that the

Speaker:

number of websites out there that still

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don't use a CDN. And that is appalling.

Speaker:

So if you want to be proud of your

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website, find out if you're using a CDN,

Speaker:

and if not, speak to your web developer

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and get 1 implemented.

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And back to our earlier comments, if

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you're not sure what that is at all, use

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AI to give you a bit of education, a bit

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of a breakdown, ask AI to give it to you

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in simple language as well, and then you

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can have a meaningful conversation with

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your developers, that's very exciting.

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Talking of conversation, My advice is

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around having a meeting with your

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colleagues working in sales and customer

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service. It is very, very important to be

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sure that your website is truly

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supporting the business development

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activities and efforts of your

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organization. And there's nothing like

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organizing a meeting, have the drinks and

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the biscuits, whatever else works in your

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part of the world, and literally ask the

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simple question, what are we pushing

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actively and intentionally over the

Speaker:

coming weeks and months? Products and

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services. I mean, organizations will have

Speaker:

a lot on offer, but typically sales will

Speaker:

behave tactically. Maybe they're looking

Speaker:

at time of the year, different seasons,

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different preferences, and maybe using

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data from historical kind of ordering. So

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there's always something that takes

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precedence. So find out what is being

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pushed more over the coming weeks and

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months and make sure therefore that

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you've organized what I call spotlight

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content across the website, whether

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that's on a homepage, whether that's

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within reorganizing the FAQ section,

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whether it's reorganizing the blogs even

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by giving a kind of editors topics or

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choice of the month, whatever, but really

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make sure that this website is adjusting

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to the sales effort that would really

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make a big difference. And I think in

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fact, make sure that you get more support

Speaker:

for content ideas and beyond from people

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working sales and customer service.

Speaker:

Internal comms, I mean, so important, but

Speaker:

so many small businesses are so bad at

Speaker:

it. So, you know, improve your internal

Speaker:

comms. It's amazing what you can get out

Speaker:

of it. We've focused a lot on AI. We're

Speaker:

finding we're doing that a lot recently,

Speaker:

but how can you not? You don't wanna be

Speaker:

left behind. AI absolutely has changed

Speaker:

search engine optimization, changed it

Speaker:

for the better, changed it to make it so

Speaker:

much easier, so much quicker, but also so

Speaker:

much deeper in terms of the analysis, in

Speaker:

terms of the data, in terms of the

Speaker:

implementation and the changes that you

Speaker:

can make. AI is making it easier to get

Speaker:

yourself higher on that Google ladder. We

Speaker:

talked about successful podcasting. It's

Speaker:

all about having engaging podcasts,

Speaker:

podcast, none of this monotone, none of

Speaker:

this talking over each other. This is

Speaker:

about helpful resourceful content because

Speaker:

people are wanting to learn, they're

Speaker:

wanting to be inspired, they're wanting

Speaker:

to find out something new. And don't

Speaker:

forget that the majority of people for

Speaker:

some reason are on Spotify, which is very

Speaker:

interesting. As always, we've given you a

Speaker:

couple of apps and a couple of call to

Speaker:

actions to start you feeling proud of

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your website again.

Speaker:

Thank you very much for this recap. And I

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must once again remind everybody about

Speaker:

our free ebook about the 50 top apps and

Speaker:

tech for your website. And of course, the

Speaker:

call to action randomizer. It's quite

Speaker:

fun. You get to pick an action for the

Speaker:

day and then get on with the work with

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your team.

Speaker:

That wraps up episode 29 of the 9 Today

Speaker:

Website Mastery podcast, your audio

Speaker:

companion to the 9 Today Website Mastery

Speaker:

program. For more information, visit 9

Speaker:

today, marketingmastery.com where you can

Speaker:

book a discovery call with either myself

Speaker:

or Pascal. It's goodbye for now. We'll

Speaker:

leave you with a fun video and audio

Speaker:

montage to enjoy whilst you review your

Speaker:

notes and actions and take those action

Speaker:

and take those steps forward. Please do

Speaker:

subscribe. Leave us a review. It would

Speaker:

mean a huge amount. Let us know what you

Speaker:

think of the show. Tweet us, or should I

Speaker:

say X us?

Speaker:

No, I don't see X us.

Speaker:

Tweet us. Let us know on LinkedIn. But

Speaker:

more importantly, leave a review. Let us

Speaker:

know and let other people know what you

Speaker:

think. It would make a huge difference to

Speaker:

us. Thanks so much for listening. Enjoy

Speaker:

the video or the audio montage, depending

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on whether you're listening or watching.

Speaker:

Take care. Bye. Hey! I'm gonna make it

Speaker:

I'm gonna make it I'm gonna make it

Show artwork for Jonny Ross Fractional CMO

About the Podcast

Jonny Ross Fractional CMO
Getting marketing done
Join Jonny Ross, Fractional CMO (Chief Marketing Officer) & Digital Marketing Strategist, in his podcast The Jonny Ross Fractional CMO - formerly the Jonny Ross Audio Experience.

Full of stories, marketing tips, tricks and strategy, along with interviews from inspirational business leaders.

Looking for marketing strategy? Jonny delivers marketing consultancy, marketing training and marketing campaigns on a daily basis. This podcast is a place to share his wealth of knowledge with you, and to find experts across many different business fields and bring their inspirations and learning tips right into your ear!

Find Jonny over at:

His website https://jonnyross.com
On LinkedIn https://www.linkedin.com/in/jonnyross/
or on Twitter https://twitter.com/jonnyross.

He is also Founder of https://fleek.marketing and also runs a local Yorkshire Business Club https://www.facebook.com/groups/TheYorkshireBusinessClub/.

About your host

Profile picture for Jonny Ross

Jonny Ross

Jonny Ross, Founder, Digital Strategist and orator of Fleek Marketing

Having worked in business management (including retail) for over 25 years, Jonny Ross understands the needs of business owners. He has a proven track record in SEO, social media, website design and website development, including experience of successfully unlocking Google penalties.

Jonny is also an established SEO and social media speaker and trainer and was recently listed as one of Business Insider’s “42 under 42” business leader rising stars.

In his spare time, Jonny enjoys spending time with his family, running, cooking and hosting dinner parties.

Jonny is a member of the Institute of Directors (IoD), a Member of the Chartered Management Institute and is also a qualified optician.