#108 AI Has Changed SEO: ChatGPT Tips, Successful Podcasting, and Website Optimisation
Welcome to Episode 29 of the 90 Day Website Mastery Podcast! In this episode, Jonny Ross and Pascal Fintoni dive deep into how AI is revolutionizing SEO, providing practical tips and tools to help you optimize your website effectively. Whether you're a seasoned website manager or just starting, this episode is packed with valuable insights to enhance your online presence.
Episode Highlights
Jonny Ross introduces Episode 29, highlighting the importance of making your website work harder and reigniting pride in your online presence. Co-host Pascal Fintoni previews the packed content ahead, emphasizing AI's growing role in SEO.
00:57 - 01:27 | Segment Overview
Jonny and Pascal outline the four key segments of this episode: You Ask, We Answer; Website Stories; The Website Engine Room; and The Website Call to Action. They also introduce the Action Randomizer tool available on their website.
You Ask, We Answer: Can AI Help My SEO Campaign?
Pascal and Jonny discuss how AI tools like ChatGPT and Google Gemini can transform your on-page SEO. They cover everything from keyword research and content analysis to audience targeting and technical SEO improvements.
Website Stories: Starting a Successful Podcast
Pascal reviews an insightful article from Entrepreneur.com by Sherin Shibu on the winning formula for starting a successful podcast. They discuss key takeaways, such as the ideal podcast length, the importance of having multiple hosts, and engaging your audience with new information and perspectives.
The Website Engine Room: Top Tools for Website Management
Jonny shares his latest find, Transcript LOL, an AI-powered transcription service perfect for podcasters and content creators. Pascal introduces Consensus.app, a tool that aggregates expert quotes and citations, enhancing your content's credibility.
The Website Call to Action: Essential Website Improvements
Jonny advises implementing a Content Delivery Network (CDN) to improve your website's speed globally, enhancing user experience and SEO. Pascal emphasizes the importance of internal communication, recommending regular meetings with sales and customer service teams to align website content with business goals.
Closing Thoughts
Jonny and Pascal recap the key points discussed, emphasizing AI's impact on SEO, the essentials of successful podcasting, and practical tools for website management. They encourage listeners to visit 90daymarketingmastery.com for more resources and to try out the Action Randomizer.
Connect with Us
Subscribe to the 90-Day Website Mastery Podcast on Apple Podcasts and stay ahead in the digital game!
Please leave a review and let us know what you think of the show. Your feedback helps us improve and reach more listeners.
Transcript
Hello and welcome. It's episode 29 of the
Speaker:90 Day Website Mastery podcast, the
Speaker:perfect companion to our 90 Day Website
Speaker:Mastery program. We're excited to bring
Speaker:you even more valuable insights and
Speaker:practical advice to help you enhance your
Speaker:website's performance. Join us as we
Speaker:explore strategies to make your website
Speaker:work harder for you, reigniting your
Speaker:pride in your online presence. I'm here
Speaker:with my co-host Pascal Fintoni. You all
Speaker:right, Pascal?
Speaker:And very well, thank you very much. I've
Speaker:had a quick look at the show notes. This
Speaker:is once again packed full with advice,
Speaker:practical kind of applications, but also,
Speaker:and we have to, we're gonna introduce
Speaker:more and more AI advice.
Speaker:Absolutely. We've got 4 segments as
Speaker:always. We've got the you ask, we answer.
Speaker:We have website stories where we take an
Speaker:article and we dissect it and give you
Speaker:our reactions. We then move on to the
Speaker:website engine room where myself and
Speaker:Pascal bring an app or a piece of kit
Speaker:that's gonna make your life easier as a
Speaker:website manager or website content
Speaker:creator. And of course, the website call
Speaker:to action to finish off, which is 1 small
Speaker:change or adjustment that you could be
Speaker:making to your website right now. And of
Speaker:course, Pascal, we have the Action
Speaker:Randomizer that we've added to our
Speaker:website. And that is all of our call to
Speaker:actions that we've suggested so far.
Speaker:Yes, this is our kind of second free
Speaker:gift. You know, we didn't wait long. You
Speaker:know, this is only episode 29, as you
Speaker:mentioned. So you've got the ebook to
Speaker:begin with, a selection of 50 top apps
Speaker:and tech that can really help you feel
Speaker:proud of your website again. And as you
Speaker:mentioned a moment ago, the action
Speaker:randomizer. So the 2 activities you can
Speaker:do right now for your business.
Speaker:Yeah, you'll find those in the show notes
Speaker:or just head over to 90-day website,
Speaker:Mastery.com. For now, let's start on our
Speaker:first segment, which is You Ask, We
Speaker:Answer.
Speaker:Now, this is interesting. So I was having
Speaker:a bit of a kind of discovery call with a
Speaker:prospective client a few days ago. And we
Speaker:were talking, of course, that I've more
Speaker:formally introduced AI training
Speaker:consultancy as part of my delivery. And
Speaker:question actually was really interesting.
Speaker:I thought I would ask you again to get
Speaker:unique perspective, Johnny. So here it
Speaker:is. Can AI help me with my SEO campaign?
Speaker:Do you have any tips for me to use chat
Speaker:GPT or Google demo night to optimize my
Speaker:website content. And if you're only
Speaker:listening to the audio version, you won't
Speaker:be able to see Johnny literally jumping
Speaker:up and down at the prospect of sharing
Speaker:his advice about AI plus SEO. We could
Speaker:talk about this for a while. So I've
Speaker:decided that we're gonna give ourselves a
Speaker:brief and we're only going to focus for
Speaker:this episode on on-page optimization. And
Speaker:then next time, you know, I can explore
Speaker:off-page optimization, the other facet of
Speaker:SEO. But here it is on-page optimization,
Speaker:with everything that comes with it, can
Speaker:AI help with that element of your SEO
Speaker:campaign? What say you, Johnny Ross?
Speaker:I think AI has changed SEO. I really do.
Speaker:I mean, I was joking with you in the
Speaker:green room just then. ChatGPT has been
Speaker:down for 2 and a half hours this morning
Speaker:across some worldwide users. And it's
Speaker:felt like my right arm has disappeared. I
Speaker:mean, don't get me wrong. I don't use it
Speaker:for absolutely everything. But I
Speaker:certainly use it as a colleague. I use it
Speaker:as someone I can brainstorm with. I use
Speaker:it as someone that I can go off and
Speaker:perform research, analyze, and enhance my
Speaker:thinking. So it's being able to tap into
Speaker:a team of different people, different
Speaker:experts. So I think the way it's changed
Speaker:SEO is from an on-page point of view is
Speaker:being able to analyze current content, to
Speaker:analyze data in terms of traffic across
Speaker:the website, in terms of what pages are
Speaker:engaging and what aren't. So you can use
Speaker:a lot of the GA4 data and input that into
Speaker:AI tools. Not only that, you can use it
Speaker:for keyword research, for finding out
Speaker:FAQs, people that are particularly asking
Speaker:questions. So thinking about your target
Speaker:audience. In fact, even just thinking
Speaker:about your target audience, you can use
Speaker:AI to define who your target audience is,
Speaker:be really targeted, really tap into some
Speaker:of their pain points and then start using
Speaker:AI to find out what questions they're
Speaker:using to Google. And then thinking about
Speaker:how you can structure some of that
Speaker:content on your page. And I've not even
Speaker:got into some of the technical side yet.
Speaker:I mean, there's just so much that AI can
Speaker:do to enhance your SEO.
Speaker:I love the way you've kind of described
Speaker:it as a team. And that's tough because
Speaker:listen, all of us, you and I included, we
Speaker:spent a part of 3 decades using a search
Speaker:engine where we punch in A3456 words
Speaker:maybe if you get a bit fancy, and then
Speaker:you have to wrestle with the search
Speaker:results. And here we're having
Speaker:conversations and it's not as it sounds.
Speaker:You know, people, you know, train
Speaker:individuals to put together the prompts
Speaker:or the briefs, as I prefer to call them,
Speaker:but decided to kind of almost split the
Speaker:different aspect of on-page optimization
Speaker:to a number of virtual assistant. I think
Speaker:it's very, very helpful because otherwise
Speaker:it could be quite overwhelming. And I've
Speaker:seen the situation where people ask
Speaker:actually quite a broad question or many
Speaker:questions at the same time. And then
Speaker:within seconds, there's a daily use of
Speaker:information. Of course you've got to fact
Speaker:check and so on. But the point is,
Speaker:sometimes people put too much pressure on
Speaker:themselves because they don't break it
Speaker:down into meaningful tasks. And I think
Speaker:the idea of a team is very helpful. And
Speaker:think of it as they're gonna report back
Speaker:to you, not all at the same time. It's
Speaker:not like 5 or 6 people or barging in
Speaker:through the door of the office saying,
Speaker:boss, boss, boss, I want you to listen to
Speaker:my bit about SEO. But I want to, because
Speaker:I will ask you to get into the technical
Speaker:side is, if, you know, as in when you
Speaker:listen to the series, when you come
Speaker:across information that you don't know
Speaker:that is new to you, then don't let that
Speaker:stop you. Literally use AR first as a
Speaker:form of self-study and to be educated. So
Speaker:I will ask you, Johnny, about schema
Speaker:markups because they are very, very
Speaker:important. They were part of the culture
Speaker:action in the last episode. So if you
Speaker:don't know about schema markups or what
Speaker:they mean or even how they are kind of
Speaker:crafted, you can begin by being educated
Speaker:first and then bring, as I mentioned a
Speaker:moment ago, your audience profiling,
Speaker:bring your sales strategy and then ask
Speaker:for advice on can you give me some draft
Speaker:suggestions on how you would actually
Speaker:ride the schema markups for my business
Speaker:with that audience in mind and that
Speaker:service? But what other ways would you
Speaker:say the technical side of SEO could be
Speaker:supported by AI?
Speaker:Well, Interestingly, take Schema as an
Speaker:example and take the plugin Rank Math,
Speaker:which is a highly optimized WordPress
Speaker:plugin for applying SEO onto your website
Speaker:and Schema markup, et cetera. What's
Speaker:really interesting, and I was having a
Speaker:bit of an experiment with ChatGPT. We
Speaker:were looking at how to implement some
Speaker:schema on a particular website, and we
Speaker:were looking at doing this through
Speaker:RankMath. We're going back a tiny bit
Speaker:here, but we were looking at some of the
Speaker:user guides and the help guides and the
Speaker:knowledge base on RankMath. And whilst
Speaker:there was lots of step-by-step guides, I
Speaker:decided to just see what ChatGPT had to
Speaker:say. And what was really interesting was
Speaker:ChatGPT's output was a far simpler
Speaker:bite-sized step-by-step guide than
Speaker:RankMath's own knowledge basis. So
Speaker:ChatGPT had sort of read everything that
Speaker:RankMath's outputs in terms of help
Speaker:guides and turned it into something
Speaker:that's actually even easier to
Speaker:understand. So there's so many ways that
Speaker:you can use it and it's really about
Speaker:understanding that. From a technical
Speaker:point of view, 1 of the things that's
Speaker:interesting currently is really analyzing
Speaker:and understanding the top 10 pages that
Speaker:rank for a particular phrase or a
Speaker:particular keyword in Google. And I don't
Speaker:mean just by the content itself, but the
Speaker:structure of the content, the way the
Speaker:content is written. Is it written in
Speaker:first person, second person, third
Speaker:person? How's it structured? How's it
Speaker:answering that question? And trying to
Speaker:find patterns across those different
Speaker:pieces of content so that you can then
Speaker:produce something that clearly Google is
Speaker:liking. So What are the commonalities
Speaker:between those 10 pages that rank on page
Speaker:1 that then you can introduce into your
Speaker:content? What's interesting is some of
Speaker:the findings are remarkable in terms of
Speaker:structures that you just hadn't
Speaker:considered. I think that's 1 example of
Speaker:how you could use it.
Speaker:Now this section, so no, there's 2
Speaker:questions. Can I help my SEO campaign?
Speaker:It's resounding yes. Tips on
Speaker:optimization, we've looked at on page
Speaker:today, we'll look at off page next time.
Speaker:But if everyone, you know, just rethink
Speaker:about the experience of a visitor from
Speaker:the title you've chosen to the images
Speaker:you've chosen and whether they are
Speaker:optimized and obviously tagged correctly,
Speaker:the way you've structured and broken down
Speaker:the content, have you added media
Speaker:interest, all those things, you can be
Speaker:reflecting on it with a conversation
Speaker:style type support as opposed to, as you
Speaker:mentioned a moment ago, punching a search
Speaker:term, download a 20 page PDF and still be
Speaker:no further forward in terms of taking
Speaker:action. So for me, AI can help with
Speaker:clarity, with understanding. It can help
Speaker:with critiquing what's there already, but
Speaker:also make you think about things that
Speaker:either you knew, but you've forgotten
Speaker:about. And that can happen because of
Speaker:knowledge, but also new ways of doing
Speaker:things. But for me, if I would begin with
Speaker:actually get that sales strategy reviewed
Speaker:and critiqued by AI to begin with. Have
Speaker:you got that really, really perfect? And
Speaker:then by extension, do you have the right
Speaker:audience profiling and the naming and
Speaker:labeling of the product and services.
Speaker:Have you got that right? Begin with that
Speaker:strong foundation and everything else you
Speaker:can apply. And if you find on-page
Speaker:optimization interesting, I would
Speaker:encourage you to seek out 1 of the
Speaker:webinars that we recorded, the 1 we
Speaker:launched, obviously, the 90-day website
Speaker:mastery program, where you and I go into
Speaker:quite a bit of deep dive on page and off
Speaker:page optimization. But time is against us
Speaker:sadly, and we have to move on to our next
Speaker:segment, the website stories.
Speaker:Now
Speaker:this is an interesting selection. We
Speaker:normally go for an article, a podcast, a
Speaker:video, maybe an infographics that we can
Speaker:review you and I and kind of reflect what
Speaker:it means to be in charge of a website in
Speaker:today's economy. I chose this article
Speaker:almost by error. I had something else in
Speaker:mind altogether, but I thought, now I'll
Speaker:stick with it because actually on
Speaker:reflection, this will work. So the title
Speaker:is as follows, an article for
Speaker:entrepreneur.com. This is the winning
Speaker:formula for starting a successful
Speaker:podcast. A matter of intention. I'm
Speaker:actually just sharing with you privately
Speaker:and go, well, let's review and let's make
Speaker:sure that we're doing everything we can
Speaker:for our audience in terms of being useful
Speaker:and helpful. So this obviously was
Speaker:written as part of a research exercise.
Speaker:The author is Sharon Shibu and she was
Speaker:helped by her colleague Melissa Malamut
Speaker:as the editor. And listen people don't
Speaker:skip this section just because you have
Speaker:no plans of starting a podcast. I do
Speaker:believe Johnny this would be relevant for
Speaker:any form of content series, whether it's
Speaker:a blog article, whether you're gonna do
Speaker:video Q&As, even social media campaign
Speaker:with a particular focused theme. I think
Speaker:this will work well as a way of
Speaker:reflecting. I keep saying that those
Speaker:website story selection, they feel like
Speaker:you should pass that around the office
Speaker:and then have a catch up with your
Speaker:colleagues. So this is a study that
Speaker:looked at the top 50 podcasts in the US.
Speaker:We need to be careful about cultural
Speaker:differences and preferences. And they're
Speaker:looking for what do they have in common
Speaker:that may suggest that this could be a
Speaker:formula for success and we need to go
Speaker:with it with a more pragmatic,
Speaker:correlation and causation are very
Speaker:different things, but it's important to
Speaker:have a look at this. So In no particular
Speaker:order, and please everybody do follow the
Speaker:link in the show notes and read the
Speaker:article in full, the study found, Johnny,
Speaker:that the average length of the top
Speaker:podcast in the US was around 65 minutes.
Speaker:Interesting. So of course some were
Speaker:shorter, some were longer. More than
Speaker:half, 60% of them had more than 1 host,
Speaker:so a bit of a duo or trio kind of
Speaker:experience. And in these 3 and 4 of those
Speaker:top podcasts had at least 1 guest on the
Speaker:show on a regular basis, providing a
Speaker:different way. So there's more about it,
Speaker:but I wanted to kind of focus on audience
Speaker:profiling and audience preferences. So
Speaker:the vast majority of podcast listeners
Speaker:will use Spotify at 64% and then it's
Speaker:followed by Apple Podcast and a teeny
Speaker:teeny percentage of 6% for YouTube music.
Speaker:So I don't know, there's a lot of
Speaker:marketing about YouTube music, but beware
Speaker:the marketing when marketing doesn't mean
Speaker:to say that, you know, they're gonna take
Speaker:over the world. But to me, it's very
Speaker:important, but again, you're gonna go for
Speaker:a blog series, a video series to
Speaker:understand about distribution. And this
Speaker:is where podcasts, I think, have a lot to
Speaker:teach everybody because when you do, when
Speaker:you write for the web, Johnny, and you
Speaker:publish on your website, or if you do a
Speaker:video, it's on YouTube, you still haven't
Speaker:solved the issue of distribution of that
Speaker:content, whereas podcasting does a much
Speaker:better job. But this is something that
Speaker:could be interesting. 70% of listeners go
Speaker:back to a show because their host offer
Speaker:new information on new perspectives. And
Speaker:I have to say, I was almost like giving
Speaker:myself for a round of applause because
Speaker:that's what we do with this particular
Speaker:show. But bear in mind, all of you, with
Speaker:a new blog series or a new video series,
Speaker:it's about new information and new
Speaker:perspective. Very, very important. But I
Speaker:thought that was interesting. 36%
Speaker:actually would come back due to the host
Speaker:expertise. So if you reverse it, Johnny,
Speaker:that means that you don't have to be an
Speaker:expert in what you want to be referring
Speaker:to or investigating, so long as you know
Speaker:your offer this in a way that is
Speaker:engaging. So that also kind of kills that
Speaker:demon for all my clients about, I'm not
Speaker:an expert, I can't possibly write about
Speaker:this. It's not a requirement. And then
Speaker:what reason would people actually tune
Speaker:out of a podcast? There's a number of
Speaker:items listed in the article, but I wanted
Speaker:to kind of mention this 3 to you at the
Speaker:very end. If the podcast is overly
Speaker:scripted or rehearsed, then people tune
Speaker:out. If the host speaks in monotone
Speaker:voice, they tune out. And if they share
Speaker:lengthy or irrelevant anecdotes, they
Speaker:tune out. And that would be true for the
Speaker:written form. If you're writing a word
Speaker:that is very monotone, or back to your
Speaker:point earlier, it's fully structured. It
Speaker:feels a bit too over-engineered, whether
Speaker:it's a video as well. And more
Speaker:importantly, you've got to share your
Speaker:stories and case studies that are
Speaker:relevant, or people will switch off.
Speaker:There's a lot more in the article. So
Speaker:we've got to thank again, the hard work
Speaker:from the team there, altamirror.com. But
Speaker:I thought for what it was, I thought, no,
Speaker:I've made a mistake. You shouldn't be
Speaker:part of the show. I think that this is
Speaker:actually very informative.
Speaker:Yeah, I mean, first of all, that stat on
Speaker:64% of podcast listeners are using
Speaker:Spotify. I mean, I think if you were to
Speaker:ask the majority of people, they'd have
Speaker:said the answer was Apple. But I think we
Speaker:need to bear in mind that Spotify is a
Speaker:huge player in the market. And for me,
Speaker:business podcasts, if we certainly focus
Speaker:on business podcasts, I think a lot of
Speaker:people are wanting to learn. And so that
Speaker:backs up that 70% of wanting new
Speaker:information or perspectives.
Speaker:Interestingly, I liked how you flipped
Speaker:the host's expertise. So 64% you could
Speaker:say don't actually have to be an expert
Speaker:in that topic. I think it's about how
Speaker:they engage, how they understand and how
Speaker:they interview the guest. Certainly if
Speaker:they're not the expert, I'm assuming
Speaker:they're going to have a guest who is the
Speaker:expert. So, so that would be about the,
Speaker:the interview skills and the sort of
Speaker:engagement skills. And, but yeah, I
Speaker:think, I think ultimately podcast
Speaker:listeners are after learning, they want
Speaker:to better themselves, they want to better
Speaker:their business, So it's about how can you
Speaker:add value, which, like you've rightly
Speaker:said, you could take this into any form
Speaker:of content, whether it be audio, video,
Speaker:or blog series content. So how can you
Speaker:add value is really important. How can
Speaker:you teach people and give those sort of
Speaker:how-to, that helpful resourceful content.
Speaker:That's what a successful podcast is all
Speaker:about.
Speaker:No, absolutely. And I think for me, it's
Speaker:back to the side there of on behalf of
Speaker:your audience, you've launched an
Speaker:investigation and you share your
Speaker:findings, you share your surprises, your
Speaker:disappointments and so on, which is why I
Speaker:see this thing about expertise is not
Speaker:always true. Now, for sure, when you want
Speaker:to do podcasts and to raise your brand
Speaker:and awareness and of course, your
Speaker:expertise, there will be some elements of
Speaker:that. But when you talk about inviting a
Speaker:guest that will have expertise that would
Speaker:supplement yours, I think that's what we
Speaker:were talking about. Because the risk, of
Speaker:course, if you're too anxious to showcase
Speaker:your expertise, you will almost fall into
Speaker:this idea of being over-promotionally in
Speaker:terms of the delivery, the structure and
Speaker:the content. And That's 1 of the top
Speaker:reasons people will turn out of a blog
Speaker:series and the email newsletter, a
Speaker:podcast or a video Q&A.
Speaker:Yeah, you don't want to be too salesy at
Speaker:all. Very important, avoid that
Speaker:self-promotion. It's about having a
Speaker:balance. I think it's important if you
Speaker:are giving your time away for free, I
Speaker:think it is important to have some
Speaker:promotion, but it's about having a real
Speaker:good balance and really considering why
Speaker:are these people giving time up to listen
Speaker:and what do they want to get out of this?
Speaker:So, you know, it has to be focused on the
Speaker:audience. Absolutely has to be focused on
Speaker:the audience.
Speaker:Super, so everyone, let us know what you
Speaker:think of this very quick overview of the
Speaker:article. Please, please click on the link
Speaker:in the show notes and read everything for
Speaker:yourself. And yeah, what are your plans
Speaker:for the future in terms of your content
Speaker:series and what will you do a bit
Speaker:differently for the coming months? We
Speaker:would love to know about it, but for now,
Speaker:let's move on to our next segment, the
Speaker:website engine room. Now, each time we
Speaker:share 2 apps, 2 software solutions or a
Speaker:piece of kit that can make life easier as
Speaker:a website content creator or manager. So
Speaker:Johnny, what is your selection?
Speaker:Well, my latest find in terms of AI
Speaker:powered transcription services, because
Speaker:there's a lot out there, but my latest
Speaker:find, I think is phenomenal in terms of
Speaker:the quality, but also the price is so low
Speaker:as well. So it's called Transcript LOL,
Speaker:Transcript. LOL. It's an advanced AI
Speaker:powered transcription service that
Speaker:converts content from videos and podcasts
Speaker:into written text. And it's equipped to
Speaker:handle a wide range of media types,
Speaker:including videos, podcasts, interviews,
Speaker:webinars, and much more. And you can
Speaker:literally record anything. So it could be
Speaker:a podcast that's already out there, a
Speaker:video that's already out there, or it
Speaker:could just be something that you've
Speaker:recorded on your phone and you can very
Speaker:easily transcribe that. You could, you
Speaker:know, recording a meeting even very
Speaker:easily transcribe that. But the, the, the
Speaker:brilliant thing about it is that it's
Speaker:built for podcasters. It's built for
Speaker:bloggers and it outputs, not just the
Speaker:transcript, but all sorts of different
Speaker:things from social media posts to
Speaker:repurposes that content. So blog posts,
Speaker:LinkedIn articles, email campaigns. Of
Speaker:course, you need to bring some human
Speaker:content and thought into this, not just
Speaker:using what it produces and sending it
Speaker:there and then. But the amount of
Speaker:weightlifting it can take off in terms of
Speaker:the time it can deliver is unbelievable.
Speaker:What's exciting is that there's obviously
Speaker:a lot of services out there that would be
Speaker:more human intensive. Those agencies,
Speaker:they shouldn't fear AR, they should
Speaker:actually embrace it because they're going
Speaker:to be able to provide value-add services
Speaker:saying, well, the transcription will be
Speaker:done, client, let's move on to something
Speaker:more meaningful in terms of our services.
Speaker:Let's take over the advanced SEO
Speaker:technique, let's take over the online PR
Speaker:side, because that bit that was so
Speaker:resource intensive and time consuming is
Speaker:now being shrunk down to just minutes,
Speaker:not hours in terms of units. So I'm
Speaker:really excited about what's happening.
Speaker:And you're right, there are so many
Speaker:options out there. Just find the 1 that
Speaker:works for you and make sure that you
Speaker:squeeze value because I have to be
Speaker:clients Johnny that have moved on to AI
Speaker:solutions but they use them very
Speaker:superficially. So they pay their monthly
Speaker:fee but they've not really delve into the
Speaker:belly of the beast or even ask for a
Speaker:video demo from the account manager to
Speaker:get more value from their investment.
Speaker:So what is your app for this week?
Speaker:So this 1 came about following a bit of a
Speaker:coaching session with the clients. So we
Speaker:were reviewing the half year that was at
Speaker:the time of recording this episode, and
Speaker:we found some top performing articles and
Speaker:landing pages and so on. And we were
Speaker:looking at ways to get more traffic to
Speaker:those pages as you would do on a bit of a
Speaker:tactic. We went through a bit of a match
Speaker:checklist on what makes a perfect blog
Speaker:article, there's such a thing. And 1
Speaker:thing they were missing was quotes and
Speaker:citations from authorities and experts,
Speaker:if you will. So they were making a point
Speaker:or giving an advice or, you know,
Speaker:recapping on an important issue. And I
Speaker:said that I will be just a finishing
Speaker:touch for you to be seen and heard being
Speaker:helpful by having done the research on
Speaker:behalf of your audience. A quote, a
Speaker:citation, a stat even that would
Speaker:supplement, you know, your argument. So I
Speaker:found something called consensus.app. And
Speaker:what is interesting about consensus.app,
Speaker:it's almost like Google Books and all the
Speaker:others you mentioned on the show, but on
Speaker:turbocharged because you can ask a
Speaker:question as you would a search engine or
Speaker:you could even ask it back a yes and no
Speaker:question and what this AI powered
Speaker:platform does it researches all the
Speaker:papers and all the kind of research and
Speaker:journaling that has been done by experts
Speaker:to give you both sides of the algorithm,
Speaker:which I think is very, very clever. So
Speaker:it's not just a, you say, yes, I know,
Speaker:it's a yes for some of those individuals
Speaker:here, but it's a no from them. And it's a
Speaker:maybe from the other. So you get a
Speaker:rounded view of the particular challenge
Speaker:or question that you have. And then you
Speaker:can literally copy and paste quotes,
Speaker:citations, you have the named
Speaker:individuals, you have links to their kind
Speaker:of white papers. It's 1, it's very, very
Speaker:clever. I will save you a mountain of
Speaker:time and transform the experience of
Speaker:going through your blog articles and
Speaker:more.
Speaker:I'm really excited about that app. I
Speaker:think what a great gap in the market for
Speaker:being able to find content that backs up
Speaker:what you're saying or even challenges
Speaker:what you're saying. And finds people have
Speaker:been cited many, many times for a quote
Speaker:that they've made. Wow, an app that just
Speaker:instantly delivers it within seconds,
Speaker:again, using AI.
Speaker:Absolutely. Yeah. So of course, do the
Speaker:fact checking, simple copy and paste on
Speaker:Google will suffice. But it will save you
Speaker:a lot of time. And I think what you do
Speaker:with AI solutions like yours, it inspires
Speaker:you to be more innovative, more
Speaker:ambitious. So I'm having that very
Speaker:different meetings with my clients where
Speaker:We actually are far more ambitious now
Speaker:about our content planning than a few
Speaker:months ago because of what's possible.
Speaker:Totally. Let's move on to our last
Speaker:segment, which we always finish on. Of
Speaker:course, how can you have some content
Speaker:without the call to action? So it's the
Speaker:website, call to action.
Speaker:So now in addition to obviously trying
Speaker:out our call to action randomizer on the
Speaker:official website, we're gonna give you 1
Speaker:more change or adjustment that you should
Speaker:be doing right now to make your website
Speaker:work harder for you. Johnny, what is your
Speaker:recommendation?
Speaker:So this episode, it's a content delivery
Speaker:network, a CDN. If your website is not
Speaker:using a CDN, now is the time to implement
Speaker:it without fail. A CDN literally just
Speaker:speeds up your website from a global
Speaker:point of view. Even if you're not global
Speaker:don't be put off by what I've just said.
Speaker:This is local as well but also global. By
Speaker:implementing a CDN, it ensures faster
Speaker:user experience worldwide. Why? Because
Speaker:first of all, users expect things
Speaker:instantly. They're on a mobile device.
Speaker:They want it there. And then if your
Speaker:website doesn't load, they will soon
Speaker:click that back button within a fraction
Speaker:of a second. But more importantly, Google
Speaker:could not have made it any clearer that
Speaker:websites have to be fast. This is no new
Speaker:news, but what is new news is that the
Speaker:number of websites out there that still
Speaker:don't use a CDN. And that is appalling.
Speaker:So if you want to be proud of your
Speaker:website, find out if you're using a CDN,
Speaker:and if not, speak to your web developer
Speaker:and get 1 implemented.
Speaker:And back to our earlier comments, if
Speaker:you're not sure what that is at all, use
Speaker:AI to give you a bit of education, a bit
Speaker:of a breakdown, ask AI to give it to you
Speaker:in simple language as well, and then you
Speaker:can have a meaningful conversation with
Speaker:your developers, that's very exciting.
Speaker:Talking of conversation, My advice is
Speaker:around having a meeting with your
Speaker:colleagues working in sales and customer
Speaker:service. It is very, very important to be
Speaker:sure that your website is truly
Speaker:supporting the business development
Speaker:activities and efforts of your
Speaker:organization. And there's nothing like
Speaker:organizing a meeting, have the drinks and
Speaker:the biscuits, whatever else works in your
Speaker:part of the world, and literally ask the
Speaker:simple question, what are we pushing
Speaker:actively and intentionally over the
Speaker:coming weeks and months? Products and
Speaker:services. I mean, organizations will have
Speaker:a lot on offer, but typically sales will
Speaker:behave tactically. Maybe they're looking
Speaker:at time of the year, different seasons,
Speaker:different preferences, and maybe using
Speaker:data from historical kind of ordering. So
Speaker:there's always something that takes
Speaker:precedence. So find out what is being
Speaker:pushed more over the coming weeks and
Speaker:months and make sure therefore that
Speaker:you've organized what I call spotlight
Speaker:content across the website, whether
Speaker:that's on a homepage, whether that's
Speaker:within reorganizing the FAQ section,
Speaker:whether it's reorganizing the blogs even
Speaker:by giving a kind of editors topics or
Speaker:choice of the month, whatever, but really
Speaker:make sure that this website is adjusting
Speaker:to the sales effort that would really
Speaker:make a big difference. And I think in
Speaker:fact, make sure that you get more support
Speaker:for content ideas and beyond from people
Speaker:working sales and customer service.
Speaker:Internal comms, I mean, so important, but
Speaker:so many small businesses are so bad at
Speaker:it. So, you know, improve your internal
Speaker:comms. It's amazing what you can get out
Speaker:of it. We've focused a lot on AI. We're
Speaker:finding we're doing that a lot recently,
Speaker:but how can you not? You don't wanna be
Speaker:left behind. AI absolutely has changed
Speaker:search engine optimization, changed it
Speaker:for the better, changed it to make it so
Speaker:much easier, so much quicker, but also so
Speaker:much deeper in terms of the analysis, in
Speaker:terms of the data, in terms of the
Speaker:implementation and the changes that you
Speaker:can make. AI is making it easier to get
Speaker:yourself higher on that Google ladder. We
Speaker:talked about successful podcasting. It's
Speaker:all about having engaging podcasts,
Speaker:podcast, none of this monotone, none of
Speaker:this talking over each other. This is
Speaker:about helpful resourceful content because
Speaker:people are wanting to learn, they're
Speaker:wanting to be inspired, they're wanting
Speaker:to find out something new. And don't
Speaker:forget that the majority of people for
Speaker:some reason are on Spotify, which is very
Speaker:interesting. As always, we've given you a
Speaker:couple of apps and a couple of call to
Speaker:actions to start you feeling proud of
Speaker:your website again.
Speaker:Thank you very much for this recap. And I
Speaker:must once again remind everybody about
Speaker:our free ebook about the 50 top apps and
Speaker:tech for your website. And of course, the
Speaker:call to action randomizer. It's quite
Speaker:fun. You get to pick an action for the
Speaker:day and then get on with the work with
Speaker:your team.
Speaker:That wraps up episode 29 of the 9 Today
Speaker:Website Mastery podcast, your audio
Speaker:companion to the 9 Today Website Mastery
Speaker:program. For more information, visit 9
Speaker:today, marketingmastery.com where you can
Speaker:book a discovery call with either myself
Speaker:or Pascal. It's goodbye for now. We'll
Speaker:leave you with a fun video and audio
Speaker:montage to enjoy whilst you review your
Speaker:notes and actions and take those action
Speaker:and take those steps forward. Please do
Speaker:subscribe. Leave us a review. It would
Speaker:mean a huge amount. Let us know what you
Speaker:think of the show. Tweet us, or should I
Speaker:say X us?
Speaker:No, I don't see X us.
Speaker:Tweet us. Let us know on LinkedIn. But
Speaker:more importantly, leave a review. Let us
Speaker:know and let other people know what you
Speaker:think. It would make a huge difference to
Speaker:us. Thanks so much for listening. Enjoy
Speaker:the video or the audio montage, depending
Speaker:on whether you're listening or watching.
Speaker:Take care. Bye. Hey! I'm gonna make it
Speaker:I'm gonna make it I'm gonna make it
