Episode 107

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Published on:

6th Jun 2024

#107 AI in Google Search: What It Means for Your SEO

Join Jonny Ross and Pascal Fintoni in Episode 28 of the 90 Day Website Mastery Podcast as they dive deep into the future of SEO in the age of AI. With insights from the recent Google I/O conference, this episode is packed with valuable advice on how AI-driven search results will impact your website and what you can do to stay ahead.

Key Segments:

1. You Ask, We Answer:

  • Listener Question: "Will AI summaries in Google Search results be a problem for SEO?"
  • Jonny and Pascal discuss the implications of AI-driven search experiences for users and marketers, exploring how these changes could reshape SEO strategies.

2. Website Stories:

  • Featured Story: Website Call To Action Randomizer
  • Discover a fun, interactive tool designed to give you actionable website improvements, helping you feel proud of your site once again.

3. The Website Engine Room:

  • Pascal's Pick: Snipcast.io – Your AI assistant for summarizing podcast episodes, making content consumption easier and more efficient.
  • Jonny's Pick: Boost Spaces – A powerful tool for connecting and synchronizing over 1800 apps, streamlining your data management and automation processes without coding.

4. The Website Call To Action:

  • Jonny's Advice: Implement dynamic FAQ sections with accordion dropdowns to improve user experience and reduce support queries.
  • Pascal's Tip: Repurpose your best social media content into enhanced 'Best Of Social' roundup articles using AI to drive more engagement and value from your posts.

Tune In Now!

Don’t miss out on this insightful episode where Jonny and Pascal unpack the latest trends from Google I/O and provide actionable tips to optimize your website for the AI-driven future. Listen to Episode 28 of the 90 Day Website Mastery Podcast today!

Subscribe and Connect

  • Subscribe to the 90 Day Website Mastery Podcast on your favorite platform.
  • Connect with us on LinkedIn:
  • Jonny Ross
  • Pascal Fintoni

For more details and to join the 90 Day Website Mastery Programme, visit 90 Day Marketing Mastery.

Call to Action

Transform your website into a powerful business tool with our expert advice and innovative solutions. See you there!

Chapters:

00:00:16

Introduction to Episode 28 - Introduction to the 90 day website mastery program and a preview of the topics to be discussed in this episode, including the Google I.O. Conference.

Introduction to the 9th day website mastery program and a preview of the topics to be discussed in this episode, including the Google I.O. Conference.

00:01:15

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Segments of the 90 Day Website Mastery Podcast - Overview of the 4 segments of the 90 Day Website Mastery podcast, including 'You Ask, We Answer', 'Website Stories', 'Website Engine Room', and 'Website Call to Action'.


Overview of the 4 segments of the 90 Day Website Mastery podcast, including 'You Ask, We Answer', 'Website Stories', 'Website Engine Room', and 'Website Call to Action'.

00:02:02


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Reflections on the Google I.O. Conference - Discussion about the Google I.O. Conference, the future of Google search results, and the impact of AI on search engine optimization.


Discussion about the Google I.O. Conference, the future of Google search results, and the impact of AI on search engine optimization.

00:03:17


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AI Summaries and Search Results - Exploration of Google's use of AI to generate summaries in search results, potential impact on website traffic, and the implications for search engine optimization.


Exploration of Google's use of AI to generate summaries in search results, potential impact on website traffic, and the implications for search engine optimization.

00:08:17


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Impact of AI on Productivity Tools - Discussion on the impact of AI on productivity tools such as Gmail, Google Docs, and expense form automation.


Discussion on the impact of AI on productivity tools such as Gmail, Google Docs, and expense form automation.

00:18:11


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Boost Spaces App Recommendation - Introduction to the Boost Spaces app, a web app for data consolidation, synchronization, and automation of processes.


Introduction to the Boost Spaces app, a web app for data consolidation, synchronization, and automation of processes.

00:22:29


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Introduction to Snipcast.io - Introduction to Snipcast.io, a tool for creating summaries and key takeaways from podcasts and YouTube videos.


Introduction to Snipcast.io, a tool for creating summaries and key takeaways from podcasts and YouTube videos.

00:24:23


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Website Call to Action: Dynamic FAQs - Recommendation to use dynamic FAQs with accordion drop-downs to answer people's questions and enhance the user experience.


Recommendation to use dynamic FAQs with accordion drop-downs to answer people's questions and enhance the user experience.

00:27:16


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Website Call to Action: Enhanced Best of Social Roundup - Recommendation to use AI to create an enhanced best of social roundup from social media posts, repurposing the content for the website.


Recommendation to use AI to create an enhanced best of social roundup from social media posts, repurposing the content for the website.

00:30:16


Transcript
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Hello and welcome. This is episode 28 of

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the 9th day website mastery program. I'm

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here with my co-host Pascal Fintoni. How

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are you Pascal?

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Very, very well. I look forward to this

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now a lot. There's so much to talk about

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about the world of website but also AI,

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which is really a thread through today's

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episode. Will Barron

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It certainly is. And well, we do have a

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lot to unpack seeing that the Google I.O.

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Conference was only a few days ago. So

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there's plenty to talk about. But as

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always, we have 4 segments on the 90 Day

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Website Mastery podcast. This was the

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companion to the 90 Day Website Mastery

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program that me and Pascal put on. We

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wanted to find a way to continue to share

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more advice and insights about making

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your website work harder for you. And

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ultimately for you to feel proud of your

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website. Again, it's that moment that

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someone asks for your website address and

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you've got that pang in your stomach. Oh,

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no, don't have a look. It's so out of

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date. It doesn't. It's not on brand

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anymore. We want you to feel proud of

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your website. And that's what this is all

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about. So the 4 segments we have, we have

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the you ask, we answer. This week, we're

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gonna go into the Google I.O. Conference.

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We have website stories. We also have the

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website engine room where we give you an

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app each that is gonna make your life

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easier as a website manager or website

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content creator. And of course, you can't

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finish a piece of content without the

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website call to action. So our fourth

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segment and our final segment is always a

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website call to action where we give you

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1 change or adjustment that you could be

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making to your website right now to start

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making you feel proud of your website

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again. So I'm gonna get started and we're

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gonna start with website, sorry, with you

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ask, we answer and I will hand over to

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Pascal.

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["Dreams of a New World"] Thanks again

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for doing such a great job to summarize

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this short form episode really. This is

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more so unlike the UNI. People know this.

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We're more long form kind of people. This

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is good discipline. And in the Ask, We

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Answer, this is really for me a moment of

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reflection. So you mentioned that the

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Google I.O. Conference, the 3D annual

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conference took place where they shared

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plans for the future around the search

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experience, but also the whole Google

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ecosystem and the Android systems as

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well. And I was reflecting with a pile of

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mine on the conference and praising the

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AI solution, but also sometimes thinking,

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are we going too far? And then The

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question came out of him in conversation

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saying, well, I've gone through the

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highlights again from the recent Google

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I.O. Conference past trial, and it seems

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as though the future of the Google search

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result would be just AI summaries

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throughout the entire mobile phone

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screens or laptop screen, the screen,

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sorry, and is that gonna be a problem for

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SEO? So this is what I wanted to kind of

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debate with you because Google, I've

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always made the promise to go

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multi-modal, to be able to write your

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questions, your quest for information,

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you can speak it now. As I mentioned many

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episodes ago, you can now circle a

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particular part of a photo on your mobile

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phone screens and get such results.

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You'll be able to essentially almost drag

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and drop information from different parts

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of the Google ecosystem. In fact, during

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the conference, that was kind of

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interesting, they kind of showcased this

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new strapline on the big screen they have

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at Mountain View, a kind of Google

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headquarters. And the question that the

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strapline says follows, looking at my

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notes, just ask, and Google will do the

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Googling for you. What they're doing now

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is that using AI to pretty much, not

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second guess, but know what you need and

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what you want after 30 years of data

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crunching and kind of data kind of

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holding. And part of their ambition is to

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make, therefore, the access to

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information to be without barriers. So,

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you know, they've done some amazing work

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around accessibility and more. There is

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even now a future where people don't want

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to have to tap on the screen on their

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mobile phone they just have to stare at

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the particular button on the website and

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it would be seen as an action which I

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think is really quite exciting for all

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sort of things. But when it comes to

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search, what they are promising is to

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really accelerate your discovery of

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information, your access to knowledge by

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creating summaries, summaries in the form

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of little vignettes. Imagine a

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photography with some overlay text.

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Sometimes it'd be just text, sometimes

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it'd be short form videos and so on. But

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this idea of on the search page itself,

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you will have the information you need

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and it may not be required of you to then

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click on anything to move on to the next

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thing. And as a result of which I can

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really understand and appreciate where

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people will be concerned about potential

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risk to website traffic because to date,

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and it still happens because this is

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gonna be a very slow rollout, you have a

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number of such results expressed in

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different ways from just text and

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hyperlinks to text and videos and more.

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And we have to click on it to access

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more, to see, to understand more what's

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being said here. So this idea of the 0

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click era, which has been kind of looming

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for quite some time, it feels that we are

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now weeks away as opposed to months or

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years away?

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Well, it's really going to change the

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landscape in terms

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of how you use the likes

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of Google no longer. I mean, we were

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never crawling to page 234, or 5 anyway,

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let's be honest. But it's about how we're

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going to get those results very quickly

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and very easily. But the big question is

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what it means from my point of view,

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because I love SEO, deeply rooted in

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search engine optimization. The big

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question is what does this mean for

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search engine optimization? But I am

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pleased to say that if you've been

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following what SEO people have been

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saying for the last number of years, as

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long as you're on the same track, then

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actually you're fine. But the question

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is, have you been implementing things

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that we've been talking about? So that

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could be anything from structured data,

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which is so important now. I mean, making

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sure that Google thoroughly understands

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your content, thoroughly understands your

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website, thoroughly understands all the

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different aspects of the content around

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the website. But more so, is your content

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helpful? Is your content resourceful? And

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as you know, if you're If you are helping

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Google understand your content and your

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content is helpful or resourceful, then

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you're already a million steps ahead in

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terms of what AI in Google Search means

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for search engine optimization. I'm not

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overly concerned. I'm actually really

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pleased to hear that what we've been

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saying is on the right track.

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Yeah, and clearly, you know, and I don't

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wish to be, or to come across as unkind,

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but if your activities today with regard

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to your website and beyond has been the

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just enough or they'll do, then yes,

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you're going to get caught out.

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Absolutely right. But if over the past

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few years, you've researched what

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information people are seeking out from

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the educational side to all the way to

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making a purchase decision. And if you've

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been driven by this idea of being seen

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and heard being helpful and following the

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many advice you and I've shared for now

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27 episodes and beyond, if you include

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the webinars and more, then you are on

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track because it remains that those

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little summaries, they're just tapping

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into your content or everybody's

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listening and watching. Google to date,

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and I have to say I'm pleased because

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that would have been quite a different

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scenario. They've never gone ahead and

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produced their own information. And

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sometimes they've fallen foul of course

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of copyright infringement with newspapers

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and media companies and so on. So they

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still need access to the information

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they've chosen to present it in what they

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call the multi-model kind of experience.

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And if I extend that away from the search

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engine results, the conference that I

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went to show about the usefulness to all

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of us, the operators, I mean, what's

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going to happen in terms of the

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difference to Gmail and Google Docs and

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beyond in terms of the productivity side,

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because the assistant will be able to

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help you. There was some lovely example

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from a unit to put together a

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presentation about a subject matter. And

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that information is spread across your

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inbox and Google Drive and photos and so

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on. And the AI will be able to give you

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the summaries as they would if it was a

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search on Google. I love the bit about

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creating your expenses form

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automatically. I had to say that. I was

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very appealing where again, using the

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same function, your receipts could be in

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your inbox, could be a scan on photos,

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could be an app and that kind of thing,

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so long as you've got right permission,

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your kind of monthly claims form that we

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all hate doing will be populated

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automatically. So it is changing, It is

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driven by this idea of removing all

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barriers to information and knowledge.

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And those AI summaries will roll out

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very, very slowly. And ultimately, it

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will be a summary of the information

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you've taken the trouble to produce. But

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is that information in line with the

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mindset and the psyche and the needs of a

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searcher. That is really what is at the

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heart of this conversation.

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Yeah. And so I'm loving all the

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automation, all the reduction of

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processes. There's some unbelievable

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stuff that you can do with AI and Google

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was certainly showcasing some of that.

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But I think the 3 practical things that I

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think website owners should be either

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continuing to do or implementing

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immediately is what I've been talking

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about for a number of years now, which is

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schema. So really utilizing Schema across

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your entire website to inform Google what

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your content is about, what your business

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is about to understand, to be able to

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label all of your content in the

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structured way that Google understands

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it. The second thing is, are you

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answering people's questions? So what are

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people typing in? What are their FAQs?

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And what are people asking Google?

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Because if you're not answering those

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questions, then you've got no chance of

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appearing in that generative AI at all

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and being on, never mind page 1, but the

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top of the listing. So are you answering

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the questions? And 1 of the things that

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I've been doing a lot of this week is

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using Search Console, Google Search

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Console, to identify questions that

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people are typing into Google that end up

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on 1 of my websites, whether it be 1 of

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my websites or 1 of my clients' websites.

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And you can do some very clever queries

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within Google Console to find phrases

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where perhaps it includes the word how or

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where or what. So you know it's a

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question. You then identify the questions

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that are bringing traffic to your

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website. You then find out the page that

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Google's serving and find out whereabouts

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you rank. And if you're ranking in

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position, sort of perhaps let's say 12 to

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30, a bit of optimization, you could

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easily break into page 1. And if not,

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start breaking into the higher results so

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that you're ready for that AI experience

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where someone does a search, Google

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believes you're relevant and starts

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sharing your content. So are you

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answering the questions? Going back,

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there was 3 things. The schema, are you

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answering questions? And my second point,

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my sorry, my third point is the language

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that you're using on service and product

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pages. So perhaps Googling your service

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or Googling your product, seeing what

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results are coming up on Google and

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having a look at the content that are on

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those websites and understanding the way

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it's been written in terms of has it been

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written in first party, second party,

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third party? How is it answering the

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solution that someone's searching for and

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are you using a similar language or

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actually are you using something

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completely different and that is why

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you're not ranking on page 1 for Google.

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So nothing's really changed here, but you

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need to have been doing what we've been

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saying for a long time and implementing

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it as soon as possible.

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And if I quickly add 1 and move on to our

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next segment, if you've been producing

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videos for a while and bear in mind this

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idea of creating highlights and segments

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and by size displays of those videos on

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Google search results and beyond, go back

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to your best performing videos and work

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on those chapters. Educate YouTube owned

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by Google about the which bit are you

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answering the question? It could be a 20

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minute conversation and you've answered

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literally in that time, 3, 4 questions,

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spell them out and sometime even in a

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copy of the YouTube for Johnny's advice

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and write the question as a chapter title

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as the words used by your audiences.

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Don't forget to optimize the photography

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as well. And if you need to add more

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photography to make the information even

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more understandable by both visitors and

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the search engines. We need to go back. I

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think we might talk ourself into doing a

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special recording of this podcast for

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just a Google IE because there was so

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much more to say. But for now, time is

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against us and let's move on to our next

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segment where we have a special

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announcement, website stories. Now it's

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interesting because you and I wanted to

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wait a bit longer before this

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announcement because not so long ago we

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shared our wonderful ebook, the wonderful

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ultimate website toolkit with 50 apps and

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solutions selected carefully by Johnny

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and I. So if you haven't already, Johnny

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will in a moment will share the hyperlink

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for you on this video and we'll put it in

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shorts as well. But you know, this is

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free to download. 50 apps and online

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solutions to make you feel proud of your

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website again. And we've been working on

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something else. I wouldn't read Johnny

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behind the scenes. And I'm so, so pleased

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to announce, and you can describe a bit

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more about how to use it. Announced to

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all of you, the website culture action

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randomizer.

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So yeah, for the ebook, it's literally

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90daymarketingmastery.com forward slash e

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hyphen book. But as Pascal has just

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insinuated, we've just launched the Roll

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the Dice action randomizer. So it's

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90daymarketingmastery.com forward slash

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roll hyphen the hyphen dice. We'll put

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the URL in the show notes. And this is

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taking all of our call to actions that

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we've been giving you over the series.

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There's been 27 episodes or on 28 today.

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And putting them, it's that 1 change or

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adjustment that you could be making to

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your website right now that can start

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making you feel proud of your website.

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And the point of it is you've no idea

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what we're going to suggest until you

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click that button and roll the dice and

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see what comes up. And the beauty of it

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is, is we've done, we've practiced what

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we've preached. We've taken our, these

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aren't long form podcasts, as Pascal said

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right at the beginning. It's a short form

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podcast, but it's still 30 minutes. We've

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taken the segment of exactly where we

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talk about that 1 call to action, and

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we've bite sized the whole thing down. So

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the moment you click roll the dice, you

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find that 1 example and you'll not just

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see the text about it, but you'll find

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the video of us talking about it. So all

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you need to do is just Keep rolling that

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dice and applying these actions across

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your website and you'll soon feel proud

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again.

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What is interesting about the design that

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we put into it is the instruction is very

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easy to follow, is very short and sharp.

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So you can literally put in your diary a

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half hour to an hour just to adjust a

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website and surprise yourself and your

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colleagues and go, I don't know what

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we're gonna do, but it's gonna be

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something that is gonna be easy to apply

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because we know that Johnny and Pascal

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have got our back and let's roll the dice

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and see what happens. You could do this

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every week. That means that right now you

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have a year's worth of adjustments that

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you can do by putting the time in the

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dime, which I think is important. It's

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not something you can just do. I mean, I

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want people to have fun, Johnny, and use

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the interaction, but this idea of put the

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time to 1 side and today I'm going to

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make that small change and work with my

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colleagues and all partners. And I think

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the idea of not knowing what that is, it

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gives you a bit of a free sauce. They say

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where I come from, but also you're going

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to surprise yourself. And I think that

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can be easier than going through a long,

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long list of 50 instructions and trying

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to make sense of them.

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I love the idea at your weekly marketing

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meetings to literally roll the dice and

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reveal an action that you can then

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discuss in that meeting and implement

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that week and doing 1 a week. I love that

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idea. That is absolutely brilliant. Gold

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dust.

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Absolutely. Now here it is. Please, all

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of you go and visit that section of the

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website, Roll the Dice for the website,

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Culture, Action and Randomizer, and then

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get in touch when you've completed 10.

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Jordan and I want to hear from you, give

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us a list of the 1 you've gone ahead,

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show us obviously how you changed your

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website, and then once you've done all

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10, we will have another surprise for

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you.

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And now we're gonna move on to the

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website engine room.

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Now in this section of the show, we share

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1 app, 1 software solution, maybe a piece

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of kit that can help us be better at

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website content creation and general

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website management. And Jonny, what is

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your selection for this episode?

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So for this episode, it is an app called

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Boost Spaces. It's a web app. It's a

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desktop web app, Boost Spaces. They were

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bought out by make.com. So I don't know

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if any of you have heard of make.com. You

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could either go down the make.com route

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or the boost spaces route, they're pretty

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much the same app behind the scenes. The

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point of this is that this is Zapier or

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if this then that, but up a massive step,

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up a huge step. And you've got the

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ability to be able to connect more than

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1,800 apps into pre-made cloud data

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modules. You can consolidate data, create

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single source of truth, and you can

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synchronize your data back without any

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coding and just in a few clicks. So this

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is sort of taking, if this happens, then

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do this. So there's loads of automation,

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loads of processes. So Think about this

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in 2 different sides of the coin. You've

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got the side of the coin, which is sort

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of the automation. If this happens, make

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this happen. And as I said, you can do it

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with drag and drop and a few clicks and

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you can connect so many different apps to

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do different things based on different

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events. But on the flip side, the whole

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CRM data, sales pipelines, product data,

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any data that you have that you might

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have across a number of different

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systems, This is 1 system that can

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consolidate all of that data and find

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commonalities and join dots between the

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data. And whether you use that to

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cleanse, whether you use that to enhance

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processes, enhance sales teams, enhance

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internal HR, all sorts of different

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things, taking your CRM, your all your

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different data sets, putting it into 1

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place and being able to have that 1 place

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to deal with the data but also to feed

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some of the findings back to some of

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these different apps. So it's completely

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changed my world in terms of automation

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and process. Highly recommend it, boost

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spaces. And it's a move on from Zapier in

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a huge way. Super. And I'm sorry to

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interrupt here. I feel I'm so passionate

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that, you know, I must be on commission,

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but I'm not. And all of these apps, we're

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not, are we?

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We're not. You know, someone was saying

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to me, so that ebook you mentioned,

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Pascal, you must be making a fortune. So

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no, We're far too generous with our time.

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There's no hyperlink giving us a few

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cents here or there, maybe 1 day. Now

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listen, this is great. And our

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recommendation, you and I kind of help

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with being sometime in training mentoring

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mode, start with pen and paper or

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whiteboard, just map it out first and

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you're gonna be working so much faster on

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boost spaces. So here's a scenario for

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you. About a week or so ago, I was sent a

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link to a podcast episode, an hour

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conversation between 2 great experts. And

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I don't know about you, but my podcast to

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be listened list is as long as my Netflix

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watch list. It's just I need to find a

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way to clone myself and so on. So I was

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like, oh, drat, this sounds super

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interesting, but I just don't have the

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time. Or more importantly, would it be a

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waste of my time? I was thinking there

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must be a way to get a quick summary of a

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podcast. It's easy on YouTube because you

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can read the chapters, you can kind of

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fast forward whatever, but podcast is

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tweaking. And I wanted something that

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easy. I didn't want to go into the

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Descript RAM or Headliner, things we

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mentioned before. And I came across this

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great little tool called Snipcast.io,

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which was actually an invention from a

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young developer, we should not encourage

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the kind of younger developers out there,

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Mikael Svartveit, I hope I'm pronouncing

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this correctly. And what you do is quite

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simply, you copy and paste, let's say,

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the URL from Spotify into this dashboard,

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it's a web-based application. And then

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within moments, you get an email into

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your inbox with the key takeaways and the

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summaries. And I was definitely

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encouraged to go, brilliant. I can

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really, I want to listen to this now. I

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have my takes bank summary and I'm very,

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very encouraged. And this works as well

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with YouTube videos, which I thought was

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really, really impressive. So you have a

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free plan and then you have the kind of

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monthly as you can imagine. But you can

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see the many applications. So maybe

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you've been a guest on the podcast and

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it's been a while back and you want to do

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a bit of a repurposing on your own

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website. You don't want to have to listen

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to the whole interview and people don't

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have to listen to themselves anyway. So

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what you can do is copy and paste your

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URL on snipcast.io and get a summary and

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the key takeaways, well organized, really

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well thought out that you can then

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re-edit or maybe ask AI to support you

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for a bit more repurposing and put on

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your website. Maybe you want to do a

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repurposing of a podcast you've enjoyed

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thoroughly as part of your blogging

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activity. So you can then embed the

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podcast player or the YouTube player, and

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then you can have that key takeaways. So

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snipcast.io was really well thought out,

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great kind of UX, and I can see that

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there'd be many, many uses for it.

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Fantastic. 2 great apps for you to

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consider and to try out, ultimately to

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help you as website managers be more

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effective, more productive and start

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feeling proud of your website. Let's move

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on to the website call to action.

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Johnny and I are gonna recommend the 1

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change, the 1 adjustment that's going to

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make life much easier for you and make

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you feel proud of your website again.

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Johnny, what is your selection for this

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episode?

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Well, This 1 fits nicely with Google's IO

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conference last week in terms of how they

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are introducing AI into search. And it's

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about, are you answering people's

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questions? We've talked about having FAQs

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across your site on many occasions, on

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product pages, on service pages. But what

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I'd like to introduce is how those FAQs

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are presented. I'm thinking about using

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accordion drop downs. So dynamic, a

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dynamic FAQ section where you're pulling

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relevant questions onto relevant pages

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and having them set out in a way that

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makes it so easy to access, you know,

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potentially reducing support queries and

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speeding up clients and potential clients

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finding the right fit and really

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beginning to understand if they can trust

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you. So answering people's questions, but

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making it look nice using accordion style

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where you've got that plus and minus

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where you can open and close. And as I

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said, using dynamic FAQs so that perhaps

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you've got WordPress or whatever system,

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content management system you have, where

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it's very easy to place certain questions

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on certain product pages or certain

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service pages and just speeding up that

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process and making it easy to answer the

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frequently asked questions that your

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potential clients or clients are asking.

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We keep saying it, you know, to be seen

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and heard being helpful. That's really

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what this is all about. And interesting,

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I think the FAQ as a concept, as many as

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appear in some website culture action

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quite a few times, but there's a reason

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for that. Visitors really seek it out to

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begin with. And this definitely is your

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head moment from Johnny reward. It's

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obvious to me that this type of content

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is rewarded by higher visibility on

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search engines. So my culture action

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actually came as a result of a coaching

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session where I felt I had to apply a bit

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of tough love as 1 time you have to. So

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we were discussing with a client, the

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website progress, particularly in and

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around the blogging, and they had to

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confess that they'd not met some of the

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deadlines and that kind of things. But

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then interestingly, they've been,

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however, fine with social media. So I

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kind of get it. I understand that the

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environment is a lot more inviting and

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charming to do things on LinkedIn and

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Facebook and now X because it's changed

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recently as you well know. So I say,

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okay, I can use that, but you cannot kind

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of put that content on social media and

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then neglect the website, Unacceptable.

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But what you could do is any of you, if

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you shared recently, let's look at the

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month that was, and you've shared some

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interesting news or tech, answered some

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questions, But the vast majority of your

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network would have missed that because of

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the infamous algorithm and time of day

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and all that kind of stuff. So what you

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could do is use AI to convert these kind

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of social media posts into a enhanced

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best of social random. Let me explain

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what I mean. So a few years ago with that

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AI, what you would have done is copy and

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paste maybe the content of the post, or

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maybe you've embedded by putting the code

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of the post into your kind of blog. And

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you would have done something, okay. You

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say, here is the post you may have

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missed. But what you can do now with AI

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is go back to the social media post and

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ask AI to extrapolate maybe the key

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takeaways or to extrapolate the top

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actions that should be derived from the

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news item or the kind of follow-up

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questions 1 should have about this new

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tech. So that's what I mean by an

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enhanced best of social roundup. You

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know, you've done the work, you've

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published what you want to publish on

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LinkedIn, Facebook, Twitter, Instagram,

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and all the others, and you use AI to

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expand upon the point you were making.

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And that becomes, like I said, the best

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of social roundup to go on your website.

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And again, using AI, we love it and why

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not? And I love the idea of literally

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just pasting some of your social content

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and turning that, repurposing it,

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repurposing it, and making sure that you

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are taking the best bits, that helpful,

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the resourceful stuff, and helping your

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clients and potential clients find it.

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What another great episode packed full of

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stuff. We've unpacked Google IOs

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conference, although we've not given it

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as much space as it really needs. We've

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unpacked small parts of it. And as Pascal

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said, we may end up doing another podcast

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to unpack it a bit more. But the part

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that we were very interested in today was

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all about AI in Google search and what

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that means for your search engine

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optimization. We've tried to reiterate

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that this is about making sure that you

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continue to be helpful and resourceful.

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Those are the 2 things to be thinking

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about. Is your content helpful? Is it

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resourceful? We've shared some great

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apps, some great tips. We of course have

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launched our roll the dice action

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randomizer. If you are in a marketing

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meeting and want a bit of inspiration on

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how you can start feeling proud of your

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website again, roll that dice, get an

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idea, share it in the meeting, put it in

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practice that week. And once you've done

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10, let us know. And we may have some

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surprise for you. It's been a great

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episode. This is the audio companion to

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the 90-day website mastery program. For

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more information please visit

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90daymarketingmastery.com. You'll be able

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to book a discovery call with either

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myself or Pascal. We'll be back with

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another podcast episode very soon. In the

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meantime, feel free to share your

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questions or your preferred apps. Let us

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know about the random actamizer and

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whether you've put things into place.

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We'd love to know and we'd certainly give

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you a shout out, but it's bye for now

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everyone. We'll leave you with a fun

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video and audio montage whilst you go

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through your notes and actions. Pascal,

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it's been great seeing you as always, and

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I shall see you soon. Take care everyone.

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Bye everyone. Bye bye.

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Hey! Whoa! Hey! Thanks for watching!

Show artwork for Jonny Ross Fractional CMO

About the Podcast

Jonny Ross Fractional CMO
Getting marketing done
Join Jonny Ross, Fractional CMO (Chief Marketing Officer) & Digital Marketing Strategist, in his podcast The Jonny Ross Fractional CMO - formerly the Jonny Ross Audio Experience.

Full of stories, marketing tips, tricks and strategy, along with interviews from inspirational business leaders.

Looking for marketing strategy? Jonny delivers marketing consultancy, marketing training and marketing campaigns on a daily basis. This podcast is a place to share his wealth of knowledge with you, and to find experts across many different business fields and bring their inspirations and learning tips right into your ear!

Find Jonny over at:

His website https://jonnyross.com
On LinkedIn https://www.linkedin.com/in/jonnyross/
or on Twitter https://twitter.com/jonnyross.

He is also Founder of https://fleek.marketing and also runs a local Yorkshire Business Club https://www.facebook.com/groups/TheYorkshireBusinessClub/.

About your host

Profile picture for Jonny Ross

Jonny Ross

Jonny Ross, Founder, Digital Strategist and orator of Fleek Marketing

Having worked in business management (including retail) for over 25 years, Jonny Ross understands the needs of business owners. He has a proven track record in SEO, social media, website design and website development, including experience of successfully unlocking Google penalties.

Jonny is also an established SEO and social media speaker and trainer and was recently listed as one of Business Insider’s “42 under 42” business leader rising stars.

In his spare time, Jonny enjoys spending time with his family, running, cooking and hosting dinner parties.

Jonny is a member of the Institute of Directors (IoD), a Member of the Chartered Management Institute and is also a qualified optician.