#107 AI in Google Search: What It Means for Your SEO

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Hello and welcome. This is episode 28 of

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the 9th day website mastery program. I'm

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here with my co-host Pascal Fintoni. How

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are you Pascal?

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Very, very well. I look forward to this

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now a lot. There's so much to talk about

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about the world of website but also AI,

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which is really a thread through today's

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episode. Will Barron

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It certainly is. And well, we do have a

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lot to unpack seeing that the Google I.O.

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Conference was only a few days ago. So

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there's plenty to talk about. But as

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always, we have 4 segments on the 90 Day

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Website Mastery podcast. This was the

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companion to the 90 Day Website Mastery

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program that me and Pascal put on. We

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wanted to find a way to continue to share

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more advice and insights about making

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your website work harder for you. And

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ultimately for you to feel proud of your

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website. Again, it's that moment that

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someone asks for your website address and

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you've got that pang in your stomach. Oh,

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no, don't have a look. It's so out of

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date. It doesn't. It's not on brand

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anymore. We want you to feel proud of

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your website. And that's what this is all

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about. So the 4 segments we have, we have

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the you ask, we answer. This week, we're

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gonna go into the Google I.O. Conference.

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We have website stories. We also have the

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website engine room where we give you an

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app each that is gonna make your life

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easier as a website manager or website

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content creator. And of course, you can't

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finish a piece of content without the

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website call to action. So our fourth

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segment and our final segment is always a

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website call to action where we give you

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1 change or adjustment that you could be

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making to your website right now to start

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making you feel proud of your website

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again. So I'm gonna get started and we're

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gonna start with website, sorry, with you

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ask, we answer and I will hand over to

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Pascal.

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["Dreams of a New World"] Thanks again

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for doing such a great job to summarize

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this short form episode really. This is

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more so unlike the UNI. People know this.

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We're more long form kind of people. This

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is good discipline. And in the Ask, We

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Answer, this is really for me a moment of

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reflection. So you mentioned that the

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Google I.O. Conference, the 3D annual

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conference took place where they shared

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plans for the future around the search

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experience, but also the whole Google

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ecosystem and the Android systems as

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well. And I was reflecting with a pile of

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mine on the conference and praising the

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AI solution, but also sometimes thinking,

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are we going too far? And then The

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question came out of him in conversation

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saying, well, I've gone through the

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highlights again from the recent Google

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I.O. Conference past trial, and it seems

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as though the future of the Google search

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result would be just AI summaries

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throughout the entire mobile phone

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screens or laptop screen, the screen,

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sorry, and is that gonna be a problem for

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SEO? So this is what I wanted to kind of

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debate with you because Google, I've

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always made the promise to go

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multi-modal, to be able to write your

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questions, your quest for information,

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you can speak it now. As I mentioned many

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episodes ago, you can now circle a

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particular part of a photo on your mobile

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phone screens and get such results.

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You'll be able to essentially almost drag

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and drop information from different parts

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of the Google ecosystem. In fact, during

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the conference, that was kind of

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interesting, they kind of showcased this

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new strapline on the big screen they have

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at Mountain View, a kind of Google

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headquarters. And the question that the

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strapline says follows, looking at my

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notes, just ask, and Google will do the

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Googling for you. What they're doing now

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is that using AI to pretty much, not

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second guess, but know what you need and

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what you want after 30 years of data

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crunching and kind of data kind of

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holding. And part of their ambition is to

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make, therefore, the access to

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information to be without barriers. So,

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you know, they've done some amazing work

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around accessibility and more. There is

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even now a future where people don't want

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to have to tap on the screen on their

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mobile phone they just have to stare at

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the particular button on the website and

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it would be seen as an action which I

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think is really quite exciting for all

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sort of things. But when it comes to

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search, what they are promising is to

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really accelerate your discovery of

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information, your access to knowledge by

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creating summaries, summaries in the form

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of little vignettes. Imagine a

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photography with some overlay text.

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Sometimes it'd be just text, sometimes

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it'd be short form videos and so on. But

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this idea of on the search page itself,

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you will have the information you need

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and it may not be required of you to then

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click on anything to move on to the next

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thing. And as a result of which I can

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really understand and appreciate where

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people will be concerned about potential

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risk to website traffic because to date,

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and it still happens because this is

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gonna be a very slow rollout, you have a

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number of such results expressed in

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different ways from just text and

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hyperlinks to text and videos and more.

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And we have to click on it to access

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more, to see, to understand more what's

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being said here. So this idea of the 0

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click era, which has been kind of looming

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for quite some time, it feels that we are

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now weeks away as opposed to months or

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years away?

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Well, it's really going to change the

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landscape in terms

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of how you use the likes

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of Google no longer. I mean, we were

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never crawling to page 234, or 5 anyway,

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let's be honest. But it's about how we're

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going to get those results very quickly

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and very easily. But the big question is

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what it means from my point of view,

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because I love SEO, deeply rooted in

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search engine optimization. The big

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question is what does this mean for

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search engine optimization? But I am

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pleased to say that if you've been

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following what SEO people have been

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saying for the last number of years, as

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long as you're on the same track, then

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actually you're fine. But the question

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is, have you been implementing things

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that we've been talking about? So that

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could be anything from structured data,

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which is so important now. I mean, making

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sure that Google thoroughly understands

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your content, thoroughly understands your

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website, thoroughly understands all the

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different aspects of the content around

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the website. But more so, is your content

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helpful? Is your content resourceful? And

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as you know, if you're If you are helping

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Google understand your content and your

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content is helpful or resourceful, then

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you're already a million steps ahead in

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terms of what AI in Google Search means

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for search engine optimization. I'm not

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overly concerned. I'm actually really

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pleased to hear that what we've been

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saying is on the right track.

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Yeah, and clearly, you know, and I don't

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wish to be, or to come across as unkind,

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but if your activities today with regard

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to your website and beyond has been the

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just enough or they'll do, then yes,

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you're going to get caught out.

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Absolutely right. But if over the past

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few years, you've researched what

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information people are seeking out from

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the educational side to all the way to

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making a purchase decision. And if you've

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been driven by this idea of being seen

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and heard being helpful and following the

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many advice you and I've shared for now

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27 episodes and beyond, if you include

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the webinars and more, then you are on

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track because it remains that those

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little summaries, they're just tapping

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into your content or everybody's

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listening and watching. Google to date,

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and I have to say I'm pleased because

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that would have been quite a different

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scenario. They've never gone ahead and

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produced their own information. And

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sometimes they've fallen foul of course

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of copyright infringement with newspapers

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and media companies and so on. So they

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still need access to the information

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they've chosen to present it in what they

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call the multi-model kind of experience.

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And if I extend that away from the search

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engine results, the conference that I

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went to show about the usefulness to all

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of us, the operators, I mean, what's

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going to happen in terms of the

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difference to Gmail and Google Docs and

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beyond in terms of the productivity side,

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because the assistant will be able to

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help you. There was some lovely example

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from a unit to put together a

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presentation about a subject matter. And

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that information is spread across your

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inbox and Google Drive and photos and so

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on. And the AI will be able to give you

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the summaries as they would if it was a

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search on Google. I love the bit about

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creating your expenses form

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automatically. I had to say that. I was

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very appealing where again, using the

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same function, your receipts could be in

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your inbox, could be a scan on photos,

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could be an app and that kind of thing,

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so long as you've got right permission,

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your kind of monthly claims form that we

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all hate doing will be populated

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automatically. So it is changing, It is

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driven by this idea of removing all

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barriers to information and knowledge.

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And those AI summaries will roll out

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very, very slowly. And ultimately, it

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will be a summary of the information

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you've taken the trouble to produce. But

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is that information in line with the

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mindset and the psyche and the needs of a

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searcher. That is really what is at the

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heart of this conversation.

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Yeah. And so I'm loving all the

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automation, all the reduction of

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processes. There's some unbelievable

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stuff that you can do with AI and Google

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was certainly showcasing some of that.

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But I think the 3 practical things that I

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think website owners should be either

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continuing to do or implementing

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immediately is what I've been talking

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about for a number of years now, which is

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schema. So really utilizing Schema across

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your entire website to inform Google what

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your content is about, what your business

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is about to understand, to be able to

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label all of your content in the

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structured way that Google understands

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it. The second thing is, are you

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answering people's questions? So what are

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people typing in? What are their FAQs?

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And what are people asking Google?

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Because if you're not answering those

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questions, then you've got no chance of

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appearing in that generative AI at all

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and being on, never mind page 1, but the

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top of the listing. So are you answering

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the questions? And 1 of the things that

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I've been doing a lot of this week is

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using Search Console, Google Search

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Console, to identify questions that

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people are typing into Google that end up

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on 1 of my websites, whether it be 1 of

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my websites or 1 of my clients' websites.

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And you can do some very clever queries

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within Google Console to find phrases

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where perhaps it includes the word how or

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where or what. So you know it's a

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question. You then identify the questions

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that are bringing traffic to your

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website. You then find out the page that

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Google's serving and find out whereabouts

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you rank. And if you're ranking in

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position, sort of perhaps let's say 12 to

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30, a bit of optimization, you could

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easily break into page 1. And if not,

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start breaking into the higher results so

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that you're ready for that AI experience

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where someone does a search, Google

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believes you're relevant and starts

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sharing your content. So are you

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answering the questions? Going back,

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there was 3 things. The schema, are you

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answering questions? And my second point,

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my sorry, my third point is the language

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that you're using on service and product

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pages. So perhaps Googling your service

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or Googling your product, seeing what

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results are coming up on Google and

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having a look at the content that are on

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those websites and understanding the way

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it's been written in terms of has it been

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written in first party, second party,

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third party? How is it answering the

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solution that someone's searching for and

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are you using a similar language or

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actually are you using something

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completely different and that is why

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you're not ranking on page 1 for Google.

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So nothing's really changed here, but you

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need to have been doing what we've been

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saying for a long time and implementing

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it as soon as possible.

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And if I quickly add 1 and move on to our

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next segment, if you've been producing

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videos for a while and bear in mind this

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idea of creating highlights and segments

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and by size displays of those videos on

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Google search results and beyond, go back

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to your best performing videos and work

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on those chapters. Educate YouTube owned

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by Google about the which bit are you

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answering the question? It could be a 20

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minute conversation and you've answered

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literally in that time, 3, 4 questions,

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spell them out and sometime even in a

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copy of the YouTube for Johnny's advice

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and write the question as a chapter title

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as the words used by your audiences.

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Don't forget to optimize the photography

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as well. And if you need to add more

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photography to make the information even

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more understandable by both visitors and

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the search engines. We need to go back. I

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think we might talk ourself into doing a

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special recording of this podcast for

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just a Google IE because there was so

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much more to say. But for now, time is

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against us and let's move on to our next

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segment where we have a special

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announcement, website stories. Now it's

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interesting because you and I wanted to

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wait a bit longer before this

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announcement because not so long ago we

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shared our wonderful ebook, the wonderful

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ultimate website toolkit with 50 apps and

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solutions selected carefully by Johnny

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and I. So if you haven't already, Johnny

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will in a moment will share the hyperlink

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for you on this video and we'll put it in

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shorts as well. But you know, this is

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free to download. 50 apps and online

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solutions to make you feel proud of your

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website again. And we've been working on

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something else. I wouldn't read Johnny

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behind the scenes. And I'm so, so pleased

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to announce, and you can describe a bit

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more about how to use it. Announced to

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all of you, the website culture action

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randomizer.

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So yeah, for the ebook, it's literally

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90daymarketingmastery.com forward slash e

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hyphen book. But as Pascal has just

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insinuated, we've just launched the Roll

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the Dice action randomizer. So it's

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90daymarketingmastery.com forward slash

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roll hyphen the hyphen dice. We'll put

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the URL in the show notes. And this is

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taking all of our call to actions that

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we've been giving you over the series.

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There's been 27 episodes or on 28 today.

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And putting them, it's that 1 change or

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adjustment that you could be making to

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your website right now that can start

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making you feel proud of your website.

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And the point of it is you've no idea

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what we're going to suggest until you

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click that button and roll the dice and

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see what comes up. And the beauty of it

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is, is we've done, we've practiced what

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we've preached. We've taken our, these

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aren't long form podcasts, as Pascal said

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right at the beginning. It's a short form

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podcast, but it's still 30 minutes. We've

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taken the segment of exactly where we

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talk about that 1 call to action, and

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we've bite sized the whole thing down. So

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the moment you click roll the dice, you

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find that 1 example and you'll not just

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see the text about it, but you'll find

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the video of us talking about it. So all

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you need to do is just Keep rolling that

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dice and applying these actions across

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your website and you'll soon feel proud

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again.

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What is interesting about the design that

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we put into it is the instruction is very

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easy to follow, is very short and sharp.

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So you can literally put in your diary a

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half hour to an hour just to adjust a

Speaker: 00:16:33

website and surprise yourself and your

Speaker: 00:16:35

colleagues and go, I don't know what

Speaker: 00:16:36

we're gonna do, but it's gonna be

Speaker: 00:16:37

something that is gonna be easy to apply

Speaker: 00:16:39

because we know that Johnny and Pascal

Speaker: 00:16:40

have got our back and let's roll the dice

Speaker: 00:16:44

and see what happens. You could do this

Speaker: 00:16:46

every week. That means that right now you

Speaker: 00:16:48

have a year's worth of adjustments that

Speaker: 00:16:51

you can do by putting the time in the

Speaker: 00:16:52

dime, which I think is important. It's

Speaker: 00:16:54

not something you can just do. I mean, I

Speaker: 00:16:56

want people to have fun, Johnny, and use

Speaker: 00:16:58

the interaction, but this idea of put the

Speaker: 00:17:00

time to 1 side and today I'm going to

Speaker: 00:17:02

make that small change and work with my

Speaker: 00:17:04

colleagues and all partners. And I think

Speaker: 00:17:07

the idea of not knowing what that is, it

Speaker: 00:17:09

gives you a bit of a free sauce. They say

Speaker: 00:17:11

where I come from, but also you're going

Speaker: 00:17:13

to surprise yourself. And I think that

Speaker: 00:17:14

can be easier than going through a long,

Speaker: 00:17:17

long list of 50 instructions and trying

Speaker: 00:17:20

to make sense of them.

Speaker: 00:17:22

I love the idea at your weekly marketing

Speaker: 00:17:25

meetings to literally roll the dice and

Speaker: 00:17:30

reveal an action that you can then

Speaker: 00:17:32

discuss in that meeting and implement

Speaker: 00:17:34

that week and doing 1 a week. I love that

Speaker: 00:17:37

idea. That is absolutely brilliant. Gold

Speaker: 00:17:39

dust.

Speaker: 00:17:40

Absolutely. Now here it is. Please, all

Speaker: 00:17:42

of you go and visit that section of the

Speaker: 00:17:44

website, Roll the Dice for the website,

Speaker: 00:17:45

Culture, Action and Randomizer, and then

Speaker: 00:17:48

get in touch when you've completed 10.

Speaker: 00:17:50

Jordan and I want to hear from you, give

Speaker: 00:17:52

us a list of the 1 you've gone ahead,

Speaker: 00:17:54

show us obviously how you changed your

Speaker: 00:17:55

website, and then once you've done all

Speaker: 00:17:57

10, we will have another surprise for

Speaker: 00:17:59

you.

Speaker: 00:18:01

And now we're gonna move on to the

Speaker: 00:18:03

website engine room.

Speaker: 00:18:11

Now in this section of the show, we share

Speaker: 00:18:13

1 app, 1 software solution, maybe a piece

Speaker: 00:18:15

of kit that can help us be better at

Speaker: 00:18:18

website content creation and general

Speaker: 00:18:20

website management. And Jonny, what is

Speaker: 00:18:22

your selection for this episode?

Speaker: 00:18:26

So for this episode, it is an app called

Speaker: 00:18:29

Boost Spaces. It's a web app. It's a

Speaker: 00:18:33

desktop web app, Boost Spaces. They were

Speaker: 00:18:37

bought out by make.com. So I don't know

Speaker: 00:18:39

if any of you have heard of make.com. You

Speaker: 00:18:43

could either go down the make.com route

Speaker: 00:18:45

or the boost spaces route, they're pretty

Speaker: 00:18:47

much the same app behind the scenes. The

Speaker: 00:18:50

point of this is that this is Zapier or

Speaker: 00:18:54

if this then that, but up a massive step,

Speaker: 00:18:59

up a huge step. And you've got the

Speaker: 00:19:03

ability to be able to connect more than

Speaker: 00:19:04

1,800 apps into pre-made cloud data

Speaker: 00:19:08

modules. You can consolidate data, create

Speaker: 00:19:12

single source of truth, and you can

Speaker: 00:19:15

synchronize your data back without any

Speaker: 00:19:17

coding and just in a few clicks. So this

Speaker: 00:19:21

is sort of taking, if this happens, then

Speaker: 00:19:25

do this. So there's loads of automation,

Speaker: 00:19:28

loads of processes. So Think about this

Speaker: 00:19:30

in 2 different sides of the coin. You've

Speaker: 00:19:33

got the side of the coin, which is sort

Speaker: 00:19:34

of the automation. If this happens, make

Speaker: 00:19:37

this happen. And as I said, you can do it

Speaker: 00:19:39

with drag and drop and a few clicks and

Speaker: 00:19:41

you can connect so many different apps to

Speaker: 00:19:44

do different things based on different

Speaker: 00:19:47

events. But on the flip side, the whole

Speaker: 00:19:51

CRM data, sales pipelines, product data,

Speaker: 00:19:55

any data that you have that you might

Speaker: 00:19:58

have across a number of different

Speaker: 00:19:59

systems, This is 1 system that can

Speaker: 00:20:02

consolidate all of that data and find

Speaker: 00:20:05

commonalities and join dots between the

Speaker: 00:20:07

data. And whether you use that to

Speaker: 00:20:09

cleanse, whether you use that to enhance

Speaker: 00:20:10

processes, enhance sales teams, enhance

Speaker: 00:20:13

internal HR, all sorts of different

Speaker: 00:20:16

things, taking your CRM, your all your

Speaker: 00:20:19

different data sets, putting it into 1

Speaker: 00:20:20

place and being able to have that 1 place

Speaker: 00:20:24

to deal with the data but also to feed

Speaker: 00:20:27

some of the findings back to some of

Speaker: 00:20:28

these different apps. So it's completely

Speaker: 00:20:31

changed my world in terms of automation

Speaker: 00:20:33

and process. Highly recommend it, boost

Speaker: 00:20:34

spaces. And it's a move on from Zapier in

Speaker: 00:20:40

a huge way. Super. And I'm sorry to

Speaker: 00:20:44

interrupt here. I feel I'm so passionate

Speaker: 00:20:46

that, you know, I must be on commission,

Speaker: 00:20:49

but I'm not. And all of these apps, we're

Speaker: 00:20:52

not, are we?

Speaker: 00:20:53

We're not. You know, someone was saying

Speaker: 00:20:55

to me, so that ebook you mentioned,

Speaker: 00:20:56

Pascal, you must be making a fortune. So

Speaker: 00:20:58

no, We're far too generous with our time.

Speaker: 00:21:02

There's no hyperlink giving us a few

Speaker: 00:21:04

cents here or there, maybe 1 day. Now

Speaker: 00:21:07

listen, this is great. And our

Speaker: 00:21:09

recommendation, you and I kind of help

Speaker: 00:21:11

with being sometime in training mentoring

Speaker: 00:21:13

mode, start with pen and paper or

Speaker: 00:21:16

whiteboard, just map it out first and

Speaker: 00:21:18

you're gonna be working so much faster on

Speaker: 00:21:20

boost spaces. So here's a scenario for

Speaker: 00:21:23

you. About a week or so ago, I was sent a

Speaker: 00:21:25

link to a podcast episode, an hour

Speaker: 00:21:28

conversation between 2 great experts. And

Speaker: 00:21:31

I don't know about you, but my podcast to

Speaker: 00:21:34

be listened list is as long as my Netflix

Speaker: 00:21:36

watch list. It's just I need to find a

Speaker: 00:21:40

way to clone myself and so on. So I was

Speaker: 00:21:42

like, oh, drat, this sounds super

Speaker: 00:21:44

interesting, but I just don't have the

Speaker: 00:21:45

time. Or more importantly, would it be a

Speaker: 00:21:48

waste of my time? I was thinking there

Speaker: 00:21:50

must be a way to get a quick summary of a

Speaker: 00:21:52

podcast. It's easy on YouTube because you

Speaker: 00:21:55

can read the chapters, you can kind of

Speaker: 00:21:56

fast forward whatever, but podcast is

Speaker: 00:21:59

tweaking. And I wanted something that

Speaker: 00:22:00

easy. I didn't want to go into the

Speaker: 00:22:02

Descript RAM or Headliner, things we

Speaker: 00:22:04

mentioned before. And I came across this

Speaker: 00:22:06

great little tool called Snipcast.io,

Speaker: 00:22:10

which was actually an invention from a

Speaker: 00:22:11

young developer, we should not encourage

Speaker: 00:22:14

the kind of younger developers out there,

Speaker: 00:22:17

Mikael Svartveit, I hope I'm pronouncing

Speaker: 00:22:19

this correctly. And what you do is quite

Speaker: 00:22:21

simply, you copy and paste, let's say,

Speaker: 00:22:23

the URL from Spotify into this dashboard,

Speaker: 00:22:26

it's a web-based application. And then

Speaker: 00:22:29

within moments, you get an email into

Speaker: 00:22:30

your inbox with the key takeaways and the

Speaker: 00:22:33

summaries. And I was definitely

Speaker: 00:22:35

encouraged to go, brilliant. I can

Speaker: 00:22:37

really, I want to listen to this now. I

Speaker: 00:22:38

have my takes bank summary and I'm very,

Speaker: 00:22:41

very encouraged. And this works as well

Speaker: 00:22:42

with YouTube videos, which I thought was

Speaker: 00:22:44

really, really impressive. So you have a

Speaker: 00:22:46

free plan and then you have the kind of

Speaker: 00:22:47

monthly as you can imagine. But you can

Speaker: 00:22:49

see the many applications. So maybe

Speaker: 00:22:51

you've been a guest on the podcast and

Speaker: 00:22:54

it's been a while back and you want to do

Speaker: 00:22:56

a bit of a repurposing on your own

Speaker: 00:22:57

website. You don't want to have to listen

Speaker: 00:22:59

to the whole interview and people don't

Speaker: 00:23:00

have to listen to themselves anyway. So

Speaker: 00:23:02

what you can do is copy and paste your

Speaker: 00:23:04

URL on snipcast.io and get a summary and

Speaker: 00:23:08

the key takeaways, well organized, really

Speaker: 00:23:10

well thought out that you can then

Speaker: 00:23:12

re-edit or maybe ask AI to support you

Speaker: 00:23:15

for a bit more repurposing and put on

Speaker: 00:23:17

your website. Maybe you want to do a

Speaker: 00:23:19

repurposing of a podcast you've enjoyed

Speaker: 00:23:22

thoroughly as part of your blogging

Speaker: 00:23:24

activity. So you can then embed the

Speaker: 00:23:26

podcast player or the YouTube player, and

Speaker: 00:23:28

then you can have that key takeaways. So

Speaker: 00:23:31

snipcast.io was really well thought out,

Speaker: 00:23:35

great kind of UX, and I can see that

Speaker: 00:23:38

there'd be many, many uses for it.

Speaker: 00:23:41

Fantastic. 2 great apps for you to

Speaker: 00:23:44

consider and to try out, ultimately to

Speaker: 00:23:47

help you as website managers be more

Speaker: 00:23:49

effective, more productive and start

Speaker: 00:23:51

feeling proud of your website. Let's move

Speaker: 00:23:53

on to the website call to action.

Speaker: 00:24:04

Johnny and I are gonna recommend the 1

Speaker: 00:24:05

change, the 1 adjustment that's going to

Speaker: 00:24:07

make life much easier for you and make

Speaker: 00:24:09

you feel proud of your website again.

Speaker: 00:24:11

Johnny, what is your selection for this

Speaker: 00:24:13

episode?

Speaker: 00:24:14

Well, This 1 fits nicely with Google's IO

Speaker: 00:24:18

conference last week in terms of how they

Speaker: 00:24:20

are introducing AI into search. And it's

Speaker: 00:24:23

about, are you answering people's

Speaker: 00:24:24

questions? We've talked about having FAQs

Speaker: 00:24:27

across your site on many occasions, on

Speaker: 00:24:29

product pages, on service pages. But what

Speaker: 00:24:31

I'd like to introduce is how those FAQs

Speaker: 00:24:34

are presented. I'm thinking about using

Speaker: 00:24:37

accordion drop downs. So dynamic, a

Speaker: 00:24:39

dynamic FAQ section where you're pulling

Speaker: 00:24:42

relevant questions onto relevant pages

Speaker: 00:24:46

and having them set out in a way that

Speaker: 00:24:49

makes it so easy to access, you know,

Speaker: 00:24:52

potentially reducing support queries and

Speaker: 00:24:56

speeding up clients and potential clients

Speaker: 00:25:00

finding the right fit and really

Speaker: 00:25:02

beginning to understand if they can trust

Speaker: 00:25:05

you. So answering people's questions, but

Speaker: 00:25:07

making it look nice using accordion style

Speaker: 00:25:09

where you've got that plus and minus

Speaker: 00:25:11

where you can open and close. And as I

Speaker: 00:25:14

said, using dynamic FAQs so that perhaps

Speaker: 00:25:18

you've got WordPress or whatever system,

Speaker: 00:25:22

content management system you have, where

Speaker: 00:25:23

it's very easy to place certain questions

Speaker: 00:25:27

on certain product pages or certain

Speaker: 00:25:30

service pages and just speeding up that

Speaker: 00:25:33

process and making it easy to answer the

Speaker: 00:25:37

frequently asked questions that your

Speaker: 00:25:38

potential clients or clients are asking.

Speaker: 00:25:41

We keep saying it, you know, to be seen

Speaker: 00:25:43

and heard being helpful. That's really

Speaker: 00:25:45

what this is all about. And interesting,

Speaker: 00:25:47

I think the FAQ as a concept, as many as

Speaker: 00:25:51

appear in some website culture action

Speaker: 00:25:53

quite a few times, but there's a reason

Speaker: 00:25:54

for that. Visitors really seek it out to

Speaker: 00:25:57

begin with. And this definitely is your

Speaker: 00:25:59

head moment from Johnny reward. It's

Speaker: 00:26:01

obvious to me that this type of content

Speaker: 00:26:04

is rewarded by higher visibility on

Speaker: 00:26:06

search engines. So my culture action

Speaker: 00:26:09

actually came as a result of a coaching

Speaker: 00:26:11

session where I felt I had to apply a bit

Speaker: 00:26:13

of tough love as 1 time you have to. So

Speaker: 00:26:17

we were discussing with a client, the

Speaker: 00:26:19

website progress, particularly in and

Speaker: 00:26:21

around the blogging, and they had to

Speaker: 00:26:22

confess that they'd not met some of the

Speaker: 00:26:24

deadlines and that kind of things. But

Speaker: 00:26:26

then interestingly, they've been,

Speaker: 00:26:28

however, fine with social media. So I

Speaker: 00:26:31

kind of get it. I understand that the

Speaker: 00:26:33

environment is a lot more inviting and

Speaker: 00:26:34

charming to do things on LinkedIn and

Speaker: 00:26:36

Facebook and now X because it's changed

Speaker: 00:26:38

recently as you well know. So I say,

Speaker: 00:26:41

okay, I can use that, but you cannot kind

Speaker: 00:26:45

of put that content on social media and

Speaker: 00:26:48

then neglect the website, Unacceptable.

Speaker: 00:26:50

But what you could do is any of you, if

Speaker: 00:26:52

you shared recently, let's look at the

Speaker: 00:26:55

month that was, and you've shared some

Speaker: 00:26:57

interesting news or tech, answered some

Speaker: 00:26:59

questions, But the vast majority of your

Speaker: 00:27:01

network would have missed that because of

Speaker: 00:27:03

the infamous algorithm and time of day

Speaker: 00:27:05

and all that kind of stuff. So what you

Speaker: 00:27:07

could do is use AI to convert these kind

Speaker: 00:27:10

of social media posts into a enhanced

Speaker: 00:27:13

best of social random. Let me explain

Speaker: 00:27:15

what I mean. So a few years ago with that

Speaker: 00:27:18

AI, what you would have done is copy and

Speaker: 00:27:19

paste maybe the content of the post, or

Speaker: 00:27:22

maybe you've embedded by putting the code

Speaker: 00:27:24

of the post into your kind of blog. And

Speaker: 00:27:26

you would have done something, okay. You

Speaker: 00:27:28

say, here is the post you may have

Speaker: 00:27:30

missed. But what you can do now with AI

Speaker: 00:27:32

is go back to the social media post and

Speaker: 00:27:35

ask AI to extrapolate maybe the key

Speaker: 00:27:37

takeaways or to extrapolate the top

Speaker: 00:27:40

actions that should be derived from the

Speaker: 00:27:42

news item or the kind of follow-up

Speaker: 00:27:46

questions 1 should have about this new

Speaker: 00:27:48

tech. So that's what I mean by an

Speaker: 00:27:50

enhanced best of social roundup. You

Speaker: 00:27:52

know, you've done the work, you've

Speaker: 00:27:53

published what you want to publish on

Speaker: 00:27:56

LinkedIn, Facebook, Twitter, Instagram,

Speaker: 00:27:58

and all the others, and you use AI to

Speaker: 00:28:00

expand upon the point you were making.

Speaker: 00:28:02

And that becomes, like I said, the best

Speaker: 00:28:04

of social roundup to go on your website.

Speaker: 00:28:08

And again, using AI, we love it and why

Speaker: 00:28:12

not? And I love the idea of literally

Speaker: 00:28:16

just pasting some of your social content

Speaker: 00:28:19

and turning that, repurposing it,

Speaker: 00:28:21

repurposing it, and making sure that you

Speaker: 00:28:24

are taking the best bits, that helpful,

Speaker: 00:28:25

the resourceful stuff, and helping your

Speaker: 00:28:29

clients and potential clients find it.

Speaker: 00:28:31

What another great episode packed full of

Speaker: 00:28:34

stuff. We've unpacked Google IOs

Speaker: 00:28:38

conference, although we've not given it

Speaker: 00:28:41

as much space as it really needs. We've

Speaker: 00:28:44

unpacked small parts of it. And as Pascal

Speaker: 00:28:46

said, we may end up doing another podcast

Speaker: 00:28:49

to unpack it a bit more. But the part

Speaker: 00:28:51

that we were very interested in today was

Speaker: 00:28:53

all about AI in Google search and what

Speaker: 00:28:56

that means for your search engine

Speaker: 00:28:57

optimization. We've tried to reiterate

Speaker: 00:29:00

that this is about making sure that you

Speaker: 00:29:02

continue to be helpful and resourceful.

Speaker: 00:29:05

Those are the 2 things to be thinking

Speaker: 00:29:07

about. Is your content helpful? Is it

Speaker: 00:29:10

resourceful? We've shared some great

Speaker: 00:29:11

apps, some great tips. We of course have

Speaker: 00:29:14

launched our roll the dice action

Speaker: 00:29:16

randomizer. If you are in a marketing

Speaker: 00:29:19

meeting and want a bit of inspiration on

Speaker: 00:29:22

how you can start feeling proud of your

Speaker: 00:29:23

website again, roll that dice, get an

Speaker: 00:29:27

idea, share it in the meeting, put it in

Speaker: 00:29:29

practice that week. And once you've done

Speaker: 00:29:32

10, let us know. And we may have some

Speaker: 00:29:35

surprise for you. It's been a great

Speaker: 00:29:38

episode. This is the audio companion to

Speaker: 00:29:40

the 90-day website mastery program. For

Speaker: 00:29:42

more information please visit

Speaker: 00:29:43

90daymarketingmastery.com. You'll be able

Speaker: 00:29:45

to book a discovery call with either

Speaker: 00:29:47

myself or Pascal. We'll be back with

Speaker: 00:29:50

another podcast episode very soon. In the

Speaker: 00:29:53

meantime, feel free to share your

Speaker: 00:29:54

questions or your preferred apps. Let us

Speaker: 00:29:57

know about the random actamizer and

Speaker: 00:30:00

whether you've put things into place.

Speaker: 00:30:03

We'd love to know and we'd certainly give

Speaker: 00:30:05

you a shout out, but it's bye for now

Speaker: 00:30:06

everyone. We'll leave you with a fun

Speaker: 00:30:08

video and audio montage whilst you go

Speaker: 00:30:10

through your notes and actions. Pascal,

Speaker: 00:30:12

it's been great seeing you as always, and

Speaker: 00:30:14

I shall see you soon. Take care everyone.

Speaker: 00:30:17

Bye everyone. Bye bye.

Speaker: 00:30:30

Hey! Whoa! Hey! Thanks for watching!