#111 Navigating a Cookie-less Future & Boosting Website Security
In this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni break down essential strategies to future-proof your website in the evolving digital landscape. Whether you're managing a small business website or looking to improve your site's performance, this episode is packed with practical tips to make your online presence work harder for you.
What is a Cookie-less Internet and How Will It Affect My Website?
In the You Ask, We Answer segment, Jonny and Pascal explain the move towards a cookie-less internet in simple terms. They discuss the shift away from third-party cookies, what it means for your website's privacy and tracking capabilities, and how to adjust your analytics and advertising to stay ahead of the curve.
How Can I Improve My Website’s Accessibility?
In the Website Engine Room, Jonny introduces UserWay, a powerful tool that ensures your website complies with digital accessibility standards. Learn how accessibility impacts SEO and why ensuring your website is user-friendly for all visitors can also boost your search engine rankings.
How Do Leaked Google Search API Documents Impact SEO?
Jonny and Pascal review an insightful article by Rand Fishkin titled "An Anonymous Source Shared Thousands of Leaked Google Search API Documents". In Website Stories, they discuss how these documents confirm the importance of dwell time, internal linking, and page titles—reinforcing what many SEO experts already knew. This is a must-know for anyone looking to improve their site’s visibility on Google.
What Security Features Should I Add to My Website?
In the Website Call to Action, Jonny advises on essential security measures every website should implement, including SSL certificates and two-factor authentication (2FA). Discover why security updates are critical for building trust with your visitors and improving your website’s credibility.
How Can I Keep My Blog Content Relevant for SEO?
Pascal encourages website owners to review and update blog categories to stay relevant in a changing digital landscape. Find out how keeping your content organised with updated categories and tags can improve SEO and attract more traffic to your site.
Key Takeaways:
- What is a Cookie-less Internet? Understanding the shift and how to prepare your website for it.
- Website Accessibility: Tools like UserWay make it easier to implement accessibility features.
- Google Search API Leaks: Important SEO takeaways from Rand Fishkin’s analysis.
- Website Security: The must-have security features that build trust and credibility with your users.
- Content Categories: Why updating your blog’s content categories can lead to higher SEO rankings and better engagement.
Resources Mentioned:
- UserWay - Digital Accessibility Tool
- ChatPDF - AI-powered PDF Curation
- Rand Fishkin's Article on Leaked Google API Docs
Call to Action:
Looking to master your website in 90 days? Visit 90DayMarketingMastery.com to book a discovery call with Jonny or Pascal. Subscribe to the podcast for more insights, and don't forget to share your questions for future episodes!
Connect with Jonny and Pascal on LinkedIn for more updates:
Transcript
Hello and welcome to another episode of
Speaker:the 90 Day Website Mastery Podcast. It's
Speaker:episode 31. We're excited to bring you
Speaker:even more valuable insights and practical
Speaker:advice to help you enhance your website's
Speaker:performance. Join us as we explore
Speaker:strategies to make your website work
Speaker:harder for you and reignite your pride in
Speaker:your online presence. I'm here with my
Speaker:co-host Pascal Fintoni and we have 4
Speaker:segments in each episode. We start with
Speaker:you ask, we answer where we've got a
Speaker:question submitted by our community
Speaker:asking us if we can help solve something
Speaker:for you. We have the website stories
Speaker:where 1 article or podcast or perhaps a
Speaker:video has taken our interest and we want
Speaker:to explore it further. And we then move
Speaker:onto the website engine room where we
Speaker:share an app each or a piece of kit that
Speaker:we can help you as a website manager and
Speaker:a website content creator make your life
Speaker:easier and be proud of your website. And
Speaker:then lastly, of course, we finish with a
Speaker:call to action. Every piece of content
Speaker:should have a call to action. So our last
Speaker:segment is the website call to action.
Speaker:Pascal, how are you today?
Speaker:I'm very good. Listen, I've gone through
Speaker:the show notes and this is going to be
Speaker:another 1 that's packed full with
Speaker:suggestions, advice, and hints. And a lot
Speaker:of it will be actually giving people lots
Speaker:of prep research and homework. I hope you
Speaker:don't mind, but this is what it's all
Speaker:about. You've got to investigate, you've
Speaker:got to upskill yourselves into what it
Speaker:means to be a website manager. And I
Speaker:think you're going to find the Ask We
Speaker:Answer and website stories particularly
Speaker:interesting.
Speaker:Well, with that note, let's move on to
Speaker:You Ask, We Answer.
Speaker:Now, this is a question that I spotted
Speaker:online. I'm going to say from memory,
Speaker:LinkedIn, but I could be wrong. And there
Speaker:was some exchanges in and around
Speaker:websites, stats, analytics, and so on,
Speaker:Johnny. And somebody actually quite
Speaker:smartly said, listen, can we just keep
Speaker:things simple? I keep hearing that I've
Speaker:got to get ready for a cookie-less
Speaker:internet. And I'm really not sure that
Speaker:people know what it means. Certainly, I
Speaker:could do someone explain to me what it
Speaker:means in plain English and what I should
Speaker:do about it. And then people kind of
Speaker:plowed in and make things even more
Speaker:complicated. So this is going to be,
Speaker:Johnny, and my attempts to make things
Speaker:very, very simple and clarify what we
Speaker:mean by a cookie less. But perhaps,
Speaker:Johnny, do you want to start by telling
Speaker:us about cookies, which I know I'm very
Speaker:fond of, in terms of eating them, but
Speaker:also, yeah, once again, a bizarre term
Speaker:that has been adopted a long time ago
Speaker:that maybe people have lost track of its
Speaker:meaning.
Speaker:Chocolate chip ones are probably my
Speaker:favorite. And interestingly, there was my
Speaker:8 year old was using the Amazon Firestick
Speaker:the other day and it came up with some
Speaker:kind of cookie consent for some strange
Speaker:reason. Normally you only see that on the
Speaker:setup, but anyway, she was laughing her
Speaker:head off saying, daddy, it's asking me
Speaker:about cookies on my TV screen. So there
Speaker:we go, but you're right. So cookies in
Speaker:the terms of websites and digital, they
Speaker:are small text files that sit on your
Speaker:device and help website owners, help
Speaker:analytics, help advertisers track what
Speaker:you're doing. And also are used for being
Speaker:able to, perhaps you've logged into
Speaker:something, that cookie enables you to
Speaker:stay logged in on that device. So they
Speaker:can be extremely helpful, but they can
Speaker:really go into your privacy. And and
Speaker:they're certainly used for for tracking
Speaker:what's going on. But there's big changes.
Speaker:And And probably Apple were way ahead of
Speaker:this, stopping third-party cookies a long
Speaker:time ago. So the likes of Facebook
Speaker:advertising, Instagram advertising would
Speaker:use the cookie to be able to remarket to
Speaker:you, to be able to track what you're
Speaker:doing, to be able to track which websites
Speaker:you're going to. And that would help Meta
Speaker:decide how to advertise and who to
Speaker:advertise to. But the likes of Apple
Speaker:stopped that third party tracking quite a
Speaker:while ago. And are limiting first party
Speaker:tracking. So I'm conscious I don't want
Speaker:to go too detailed Pascal, so to help
Speaker:bring me back. But yeah, in answer to the
Speaker:initial question, what are cookies? I
Speaker:guess I've given some answer there.
Speaker:So that means that the expression a
Speaker:cookie less world or internet is not true
Speaker:because you're still going to have your
Speaker:own cookie. So as a website manager and
Speaker:owner, you're going to have the ability
Speaker:to make life easier for yourself and your
Speaker:visitors. I thought it was important.
Speaker:Thank you, Johnny, that you reminded us
Speaker:that we get benefits from visiting
Speaker:website more than once. We don't have to
Speaker:necessarily re-enter our details again,
Speaker:or we can see the pages that we visited
Speaker:being recommended and so on. So the issue
Speaker:is more, well, the issue, actually, what
Speaker:I welcome is a more private way in which
Speaker:you can use web browsers and visit the
Speaker:internet. So the kind of reaction, the
Speaker:open arms kind of reaction comes from, I
Speaker:would say perhaps less ethical marketers
Speaker:to begin with, I would argue, but also,
Speaker:yeah, well, nothing can last forever. I
Speaker:agree to a point that Google is playing a
Speaker:clever game as well, saying, well, we're
Speaker:going to stop all of you, but ourselves,
Speaker:tracking things and so on. So yeah, we're
Speaker:going to have that kind of things. But
Speaker:for me, it also brings back this idea of
Speaker:if you really want to have data and
Speaker:intelligence by your customers, current
Speaker:and future, you're going to have to use
Speaker:different methods. And interestingly, you
Speaker:know, I've explored this in previous
Speaker:episodes of this podcast and the
Speaker:webinars. So think about what advertising
Speaker:can help you capture interesting data
Speaker:about your customers. But also why don't
Speaker:you use that as a setting point by your
Speaker:organization that you've aligned your
Speaker:kind of activities and behavior to
Speaker:actually welcome and embrace a more
Speaker:private internet.
Speaker:Yeah, for sure. It is about privacy. It
Speaker:is absolutely about privacy. But the
Speaker:likes of Google, of course, have us using
Speaker:Google Chrome. And so they are not
Speaker:worried as much about a cookieless
Speaker:internet because they have so many
Speaker:people, such a high percentage using
Speaker:Google Chrome that they can still access
Speaker:a lot of data that they want to access
Speaker:anyway. But the likes, I guess the bigger
Speaker:issue from my point of view as a small
Speaker:business owner working with many small to
Speaker:medium businesses, I think the bigger
Speaker:issue is the likes of meta. So the likes
Speaker:of advertising and the likes of analytics
Speaker:even as well. So if you're using Google
Speaker:analytics, then there's a lot of ways
Speaker:that Google's combating this. But it's
Speaker:about making sure that, Let's take Google
Speaker:Analytics first. So it's about making
Speaker:sure that you set up as many event
Speaker:tracking things that you can put in place
Speaker:as possible. So helping Google understand
Speaker:what happens when someone clicks a
Speaker:button. Are you wanting people to watch a
Speaker:video? Or you want it, What do you want
Speaker:people to do? And have you used, for
Speaker:example, Google Tag Manager to tag the
Speaker:entire website so that Google can fully
Speaker:understand what you're wanting people to
Speaker:do and are they doing these things? And
Speaker:that's how you can build that analytical
Speaker:data to absolutely help from, for
Speaker:example, Google Ads. So if you want to
Speaker:perform well in Google Ads, then you
Speaker:really need to make sure that you've got
Speaker:as much event tracking going on, which
Speaker:we've said for years, but this takes it
Speaker:up to another level that sort of if
Speaker:you're not doing this now, then it has an
Speaker:impact on how your pay-per-click will
Speaker:perform and how your analytics data is
Speaker:how good that data is. So setting up
Speaker:events and then setting up key events and
Speaker:then likewise Inside Meta, there's a
Speaker:bigger issue because the only way for
Speaker:Meta to get data now is by you physically
Speaker:in a way giving it data. It can't rely on
Speaker:the cookies. So that's making sure that
Speaker:you've got the MetaPixel installed. It's
Speaker:making use of the conversion API so that
Speaker:you can again set the types of events and
Speaker:conversions on your website so that again
Speaker:you can make it abundantly clear to
Speaker:Facebook and Instagram what's going on on
Speaker:your website, what you want people to do,
Speaker:What happens when they click this button?
Speaker:What happens when they watch this video?
Speaker:What happens when they fill out this
Speaker:form? Because if you want good return on
Speaker:investment on any of these channels, then
Speaker:you have to help them understand what's a
Speaker:good conversion and what does engagement
Speaker:look like? And then it's about uploading
Speaker:customer lists and customer data. There's
Speaker:a whole GDPR question here, but it's
Speaker:about, are you prepared to give more data
Speaker:to the likes of Meta, because if you want
Speaker:to continue advertising with them, you're
Speaker:going to have to consider it. And that's
Speaker:the big fundamental change, I guess.
Speaker:Thank you very much. So for me, what does
Speaker:it mean to be operating in a cookie-less
Speaker:internet is to be more reflective, to be
Speaker:more strategic, and to reflect on your
Speaker:website and the environment that you
Speaker:control. And actually, are you currently
Speaker:squeezing enough intelligence about your
Speaker:visitors? And that could be the starting
Speaker:point to make sure that then if there is
Speaker:less data available to your list, you're
Speaker:getting more formats there. Then think
Speaker:about these kind of offsite interactions
Speaker:and what do you want from this? So you
Speaker:can break it down, pen and paper,
Speaker:whiteboard moment, and then this would
Speaker:give you the kind of framework for a
Speaker:conversation that you can have with your
Speaker:web developers, with the advertisers, you
Speaker:can send questions to Johnny and I and
Speaker:we'll take it from there. But for me,
Speaker:that's kind of the reaction is we're
Speaker:going to slow things down and be more
Speaker:reflective and just closing on that
Speaker:segment with a bit of trivia. If ever you
Speaker:want to experience where the cookies came
Speaker:from, apart from your favorite kind of
Speaker:biscuit manufacturer, according to a
Speaker:historian, this was invented in 1994 by
Speaker:an engineer working on Netscape, 1 of the
Speaker:early web browsers.
Speaker:Well, there we go. Let's move on to our
Speaker:next segment, which is website stories.
Speaker:Now, this is going to be a very
Speaker:interesting selection. We're not going to
Speaker:have time to go through all of it in 1
Speaker:go. And as I mentioned in introduction,
Speaker:this is going to be your prep on your
Speaker:research. But this was mentioned about a
Speaker:week ago, Johnny, in the green room, this
Speaker:idea of the news that Google search API
Speaker:documents had been leaked to actually
Speaker:someone that we're very fond of. There's
Speaker:been a voice of reason in the world of
Speaker:SEO and content marketing, Rand Fishkin,
Speaker:currently working at Spark Toro. So Rand
Speaker:Fishkin seemingly has received from an
Speaker:anonymous source, thousands of leaked
Speaker:document for the Google search API. And
Speaker:he wrote an article about it, which is
Speaker:the selection for today. You also run a
Speaker:webinar a few days ago. So I mean, the
Speaker:title says he told, you know, an
Speaker:anonymous source, share thousands of
Speaker:leaked Google search API documents with
Speaker:me, everyone in SEO should see them. So
Speaker:what is interesting back to his own
Speaker:values and the way he's been operated
Speaker:forever, he's not keeping it to himself,
Speaker:he's sharing it with everybody else. Now,
Speaker:the article and the other kind of
Speaker:commentaries talk about this idea of the
Speaker:confirmation by, you know, that what we
Speaker:thought was happening mechanically and
Speaker:intuitively is indeed the case that the
Speaker:algorithm is very complex. There's
Speaker:interconnection between different models.
Speaker:But what I thought was very, very
Speaker:interesting from the article and the
Speaker:early reaction, I mean, obviously at the
Speaker:time of publishing the article, Ranj
Speaker:Fiske and his colleagues, I don't have
Speaker:time to go through the entirety of the
Speaker:leaked document with this idea of 2
Speaker:things. The behavior on site seems to
Speaker:have an impact on your ranking on search
Speaker:engine results, primarily Google. So what
Speaker:people do and what they click and how
Speaker:long they stay and so on, it's something
Speaker:that actually having a massive influence
Speaker:and we cannot gather that ourselves but
Speaker:it's nice to have the confirmation.
Speaker:Clearly a bias towards Chrome browsers
Speaker:which is probably not helpful as
Speaker:information. Links being important, both
Speaker:internal links and external links. And
Speaker:this idea of, at a granular level, page
Speaker:title, which is something that you have
Speaker:claimed for many, many years, Johnny,
Speaker:that they're very, very important. And of
Speaker:course, this idea of making sure that
Speaker:content suggests authority, both in terms
Speaker:of the individuals in the business, but
Speaker:also at a site level. And I'm literally
Speaker:scanning through a summary statement,
Speaker:which is a lot busier than I have time to
Speaker:go through this. So I suppose for me,
Speaker:it's asking your reaction about the
Speaker:leaked document. Can it be trusted to
Speaker:begin with? But also, yeah, range
Speaker:generosity for sharing that information
Speaker:with everybody else. And also this idea
Speaker:of actually, once you settle and come
Speaker:down from the, would you say exciting
Speaker:news, it kind of confirms what we knew
Speaker:already.
Speaker:Yeah, yeah. And that's where I sit with
Speaker:this, that there's actually nothing new I
Speaker:don't think in here. And certainly if you
Speaker:were as an SEO expert to make assumptions
Speaker:on certain things, those assumptions are
Speaker:right. So all it's doing is backing up
Speaker:what we already believed and what we
Speaker:already knew and what we've already been
Speaker:saying for a long time. What I do like
Speaker:about it is it does clarify some of these
Speaker:things and it's sort of a, it's a data
Speaker:point to be able to turn around to people
Speaker:and say, well, actually look, you know,
Speaker:I've been saying this for a while and
Speaker:look, this is the case. So that whole
Speaker:thing of dwell time on a website, what,
Speaker:and how the, the user interacts and how
Speaker:they scroll and how long do they spend
Speaker:and what, how many pages did they look at
Speaker:and how many buttons do they click? All
Speaker:of that, of course, send signals. You
Speaker:know, why is Google, why does Google
Speaker:Analytics have a free Google Analytics
Speaker:product? It wants to know what's going on
Speaker:on your website. It wants to have the
Speaker:keys to your shop to fully understand
Speaker:what's going on. Well, why would it want
Speaker:that in the first place? Well, it wants
Speaker:it to start deciding who to rank were.
Speaker:So, you know, who's more engaging than
Speaker:others. So for me, it was nothing too
Speaker:obvious. But I think it reinforces that
Speaker:this is about helpful, resourceful
Speaker:content. It reinforces that, you know,
Speaker:yes, SEO titles are still important. It
Speaker:reinforces that links are still
Speaker:important, really important. It's their
Speaker:way of understanding trust. So yeah, it's
Speaker:a good check sheet in terms of are we
Speaker:doing these things? In terms of is there
Speaker:anything new? Well, probably for a lot of
Speaker:small businesses out there, yes, but
Speaker:that's purely because they haven't really
Speaker:caught up in the times of search engine
Speaker:optimization. So yeah, it's a handy
Speaker:document. It's a, and, but it reinforces
Speaker:what we should be doing in the first
Speaker:place.
Speaker:My recommendation, Jonny, sorry, is you
Speaker:and I are going to spend time looking at
Speaker:this and enjoy some of the very detailed
Speaker:kind of insights, But be patient if SEO
Speaker:and digital marketing is not your central
Speaker:occupation, where the market will work it
Speaker:out and give you the highlights and the
Speaker:things that you need to know. But I
Speaker:thought it was important to capture it
Speaker:early. I want to thank Ren Fishkin for
Speaker:his generosity, but also may I just say,
Speaker:Johnny, that it's quite reassuring that
Speaker:it means that you and I have been talking
Speaker:a lot of sense for many years.
Speaker:I would agree, Pascal. We already knew
Speaker:that, but it's nice to have that
Speaker:validation. Absolutely. And on that, we
Speaker:will move to our next segment, which is
Speaker:the website engine room.
Speaker:Now in this segment, Jonny and I share
Speaker:the 1 app, the 1 solution that can make
Speaker:life easier as a web seminar content
Speaker:creator. So what discoveries from the
Speaker:interweb are you bringing back to the
Speaker:fore, Jonny Ross?
Speaker:Well, we've been talking a lot about
Speaker:accessibility on websites. And again, if
Speaker:you use common sense, what we're looking
Speaker:for is a privacy website, It's privacy
Speaker:across websites, but we're also looking
Speaker:for accessibility. Websites that work
Speaker:across lots of different devices, but
Speaker:work for every single type of person.
Speaker:Whatever accessibility needs that they
Speaker:might have. And accessibility is often
Speaker:never looked at, rarely thought about, or
Speaker:something that's thought about right at
Speaker:the end. And, you know, that's just
Speaker:unfair. And at the same time, it's, it's
Speaker:now becoming a large ranking factor. And
Speaker:also understanding that there's an
Speaker:audience out there that actually have a
Speaker:lot of money to spend, but if they can't
Speaker:access your website, they can't spend it.
Speaker:And it's also understanding that Google
Speaker:wants a fair playground for every single
Speaker:user out there. And if your website
Speaker:doesn't work well, or isn't easy to use,
Speaker:or isn't accessible, then it is going to
Speaker:have a negative effect on your ranking.
Speaker:So that was quite a long reason as to why
Speaker:I'm about to share this tool, but this
Speaker:tool solves this problem very, very
Speaker:quickly and easily. My, having said
Speaker:everything though, when you're moving
Speaker:into your next web build, I'd like you to
Speaker:really bring accessibility right to the
Speaker:beginning. But on current web builds,
Speaker:userway.org, userway.org is a simple
Speaker:plugin that you can put onto your website
Speaker:that instantly makes your website
Speaker:accessible. And it allows the user to be
Speaker:able to change contrast, to highlight
Speaker:links, change text spacing, bigger text,
Speaker:pause animations, all sorts of stuff.
Speaker:It's dyslexia friendly. It's it's very,
Speaker:very, very clever. Useaway.org. They have
Speaker:free plans. They have pay plans. The free
Speaker:plan works just as well, to be perfectly
Speaker:honest, unless you're a very big website,
Speaker:the free plan is perfect. So it was quite
Speaker:a long talk there, but that was my reason
Speaker:for understanding why userway.org is a
Speaker:really good app to be looking at.
Speaker:Now it's important to give the rationale
Speaker:and the why, some of the context. I'll do
Speaker:the same, although mine would be a bit
Speaker:shorter, Johnny. So I've been kind of
Speaker:looking at the practice of content
Speaker:curation, reporting back on complex
Speaker:reports. I mean, 1 case in point what we
Speaker:discussed a moment ago. And it is clear
Speaker:to me that as a visitor, I need value
Speaker:from content curation or content
Speaker:reporting. So I came across this great
Speaker:app that challenges your kind of thinking
Speaker:when it comes to if you want to be seen
Speaker:to be discussing, summarizing, exploring
Speaker:a report, typically the PDF format on
Speaker:online, then you've got to go about it in
Speaker:a way that is meaningful, helpful. You've
Speaker:got to go deep, not shallow, if you want
Speaker:to express and showcase authority. I came
Speaker:across something called Chat PDF. So be
Speaker:careful, it's not the other 1, it's Chat
Speaker:PDF. And what Chat PDF really does
Speaker:superbly, it allows you to upload a PDF,
Speaker:could be yours, it could be from the
Speaker:authority, a public authority in your
Speaker:sector where they publicly released a
Speaker:report that is analyzing your sector or
Speaker:practice and more. And through questions
Speaker:and through conversation and chat, the
Speaker:chat PDF allows you to explore the
Speaker:content of that document. But that
Speaker:exchange, that conversation is exactly
Speaker:what should be featured on your website.
Speaker:So I see this as a great source of
Speaker:inspiration for doing content curation
Speaker:almost at a more advanced level than
Speaker:just, hey, I came across this, here's a
Speaker:link, go check it out. Or hey, I've got
Speaker:1, who wants 1? You want to be
Speaker:essentially writing extensively about the
Speaker:report. And if you think that that seems
Speaker:like an odd practice, I would recommend
Speaker:that you go check out the Hootsuite
Speaker:social media trends report and look at
Speaker:that page. It's just so extensive and so
Speaker:rich in content that you don't even need
Speaker:to be convinced that the report is worth
Speaker:your while. I know that's
Speaker:counterintuitive, Johnny, because we all
Speaker:think, well, I should be not sharing the
Speaker:content, people will download the PDF.
Speaker:But actually we see that the behavior
Speaker:wants the opposite. Share the reason why
Speaker:I should be interested and I will
Speaker:download the PDF. So PDF for superior
Speaker:content curation and promotion.
Speaker:Brilliant, thanks Pascal. And our final
Speaker:segment for this podcast as always is the
Speaker:website call to action.
Speaker:Everyone be ready for the 1 change or 1
Speaker:adjustment that is going to make life so
Speaker:much easier and make your website work
Speaker:harder for you. Johnny, what is your
Speaker:recommendation?
Speaker:Well, people buy from people that they
Speaker:trust, people buy from brands that they
Speaker:trust. Start building more trust and
Speaker:credibility on your website by making
Speaker:sure that you're running regular security
Speaker:updates, by making sure that you have the
Speaker:correct SSL certificate installed and it
Speaker:passes trust signals. And more
Speaker:importantly, start implementing 2FA,
Speaker:two-factor authentication. None of us
Speaker:like it. We don't like that whole thing
Speaker:where we've got to get an auth app or the
Speaker:text message, but actually people are now
Speaker:expecting it and they're slightly
Speaker:concerned in some way if you don't have
Speaker:it. So it's about building trust. How can
Speaker:you build trust? Regular security
Speaker:updates, 2 factor authentication and
Speaker:making sure your SSL certificates are
Speaker:installed correctly. What's your website
Speaker:call to action this
Speaker:podcast? This is very simple because this
Speaker:is an exercise that I did only 2 days
Speaker:ago. Do you have a blog? Do you have
Speaker:content categories? And how can you be
Speaker:sure they are still current? How do you
Speaker:know that the language in the industry
Speaker:has not moved on? How do you know that
Speaker:the labeling you've used from 2, 3 years
Speaker:ago is still valid? That's really
Speaker:important. We went through an exercise
Speaker:with a client and we horrified that how
Speaker:outdated the content categories of their
Speaker:blog was. So if you think that even your
Speaker:own thinking has changed in terms of the
Speaker:kind of content you've produced from 2, 3
Speaker:years ago, even a year ago, and maybe you
Speaker:have too many actually categories or too
Speaker:few, but this is literally an exercise
Speaker:where I want you to review and update
Speaker:your content categories in terms of the
Speaker:naming or the tagging of your blog
Speaker:articles because the likelihood is you're
Speaker:missing on traffic and you're missing
Speaker:suddenly on a dwell time that Johnny
Speaker:mentioned a moment ago.
Speaker:I hate to admit it, but when I see blogs
Speaker:being uploaded and see categories being
Speaker:selected, I think, God, they're out of
Speaker:date. But there's so many things on the
Speaker:plate. When do you update them? And
Speaker:actually there's the call to action. It's
Speaker:Time to update the blog categories. What
Speaker:another great episode. This has been the
Speaker:90 day website mastery podcast. It's our
Speaker:31st episode. And hopefully we've helped
Speaker:you understand a bit more about the
Speaker:cookie-less future and really thinking
Speaker:about how to boost website security and
Speaker:some apps that's gonna help you get more
Speaker:out of content and be prouder of your
Speaker:website. For more information, visit the
Speaker:90-daymarketingmastery.com, where you
Speaker:will be able to book a discovery call
Speaker:with either myself or Pascal. Thanks for
Speaker:joining us, give us feedback and what
Speaker:would you like us to answer in the next
Speaker:episode? Please let us know. Thanks
Speaker:Pascal, it's been very nice seeing you
Speaker:indeed. We will see you.
Speaker:Thank you very much.
Speaker:We'll leave you with a nice, making some
Speaker:notes and putting some things into place.
Speaker:Speak to you all soon, take care.
Speaker:Thanks for watching!
Speaker:Thanks
Speaker:for watching!
