Episode 66

Published on:

27th Mar 2023

#66 What are the responsibilities of a Website Manager, Repurposing Content, Better Ranks

This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!

Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

Tune in for actionable tips, practical advice and inspiring website stories!

You ask, we answer

The top Google Search for “What are the responsibilities of a website manager?’ are vastly out-of-date.

Jonny and Pascal will share how they help their clients reconnect with what it means to manage a website.

Website Stories

In this episode, Jonny and Pascal react to:

Video: 5 Things or Secrets to Improve on Website in 2023 by Phil Pallen


  1. Be clearer - Answer the question ‘Who are you and why should I care?’ 
  2. Accessibility is no longer an option, research website plugins (accessibe is one option)
  3. Better photography, and we mean better photography (really worth the investment to build trust and credibility)
  4. Make call to action pages really stand out (clarity, simplicity, impact)
  5. Follow accepted website best practices (logo, navigation, blog, resources, ordering, naming of pages)

The Website Engine Room

Two apps, software solutions or kit that can make life easier as a website manager and website content creator:

Pascal Fintoni: https://answerthepublic.com/ discover what people are looking for on search engines and get inspiration for your next blog articles

Jonny Ross: Active Campaigns Postmark https://postmarkapp.com/ for transactional email

The Website Call To Action

The ONE change or adjustment that you should be making to your website right now:

Jonny Ross: Boost your local & therefore overall presence in google by creating locally targetted content, like a list of local events, places to go/see, work with a local charity

Pascal Fintoni: Go back to your 2022 content and identify which pages performed well at the same time last year, then relaunch the pages with additional media content, clearer paragraphs, better optimisation, etc. - that’s what we call ‘repurposing up’!

We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!

Jonny and Pascal

Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ 

Get in touch with your co-hosts:

Jonny Ross

Linkedin: https://www.linkedin.com/in/jonnyross/

Website: https://jonnyross.com/ 

Pascal Fintoni

LinkedIn: https://www.linkedin.com/in/pascalfintoni/

Website: https://pascalfintoni.com/ 

Show artwork for Jonny Ross Fractional CMO

About the Podcast

Jonny Ross Fractional CMO
Getting marketing done
Join Jonny Ross, Fractional CMO (Chief Marketing Officer) & Digital Marketing Strategist, in his podcast The Jonny Ross Fractional CMO - formerly the Jonny Ross Audio Experience.

Full of stories, marketing tips, tricks and strategy, along with interviews from inspirational business leaders.

Looking for marketing strategy? Jonny delivers marketing consultancy, marketing training and marketing campaigns on a daily basis. This podcast is a place to share his wealth of knowledge with you, and to find experts across many different business fields and bring their inspirations and learning tips right into your ear!

Find Jonny over at:

His website https://jonnyross.com
On LinkedIn https://www.linkedin.com/in/jonnyross/
or on Twitter https://twitter.com/jonnyross.

He is also Founder of https://fleek.marketing and also runs a local Yorkshire Business Club https://www.facebook.com/groups/TheYorkshireBusinessClub/.

About your host

Profile picture for Jonny Ross

Jonny Ross

Jonny Ross, Founder, Digital Strategist and orator of Fleek Marketing

Having worked in business management (including retail) for over 25 years, Jonny Ross understands the needs of business owners. He has a proven track record in SEO, social media, website design and website development, including experience of successfully unlocking Google penalties.

Jonny is also an established SEO and social media speaker and trainer and was recently listed as one of Business Insider’s “42 under 42” business leader rising stars.

In his spare time, Jonny enjoys spending time with his family, running, cooking and hosting dinner parties.

Jonny is a member of the Institute of Directors (IoD), a Member of the Chartered Management Institute and is also a qualified optician.