Episode 38

full
Published on:

1st Sep 2021

#38 How to Start & Grow a YouTube Channel Generating High Quality Leads - Clarice Lin

It's episode 38. On the pod with me today is Clarice Lin, Clarice originally from singapore has been named one of the Top Social Media Influencers to follow by Planable.

We talk about starting your own YouTube channel and getting your first 100 subscribers. We discuss working out your objectives, setting up, content creation, how to grow and promote, fab tools you can use and then focussing on getting from 100 to 1000!

Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

#YouTube #Vlogging #VideoOptimisation #YouTube Optimisation

Starting a YouTube channel [00:01:21]

Discussion on the excitement of the first day of lockdown exit and the decision to talk about YouTube.


The importance of YouTube for businesses [00:03:42]

Clarice explains why businesses should be on YouTube and the missed opportunities for growth.


Balancing content usefulness and video quality [00:08:17]

The importance of creating useful and relevant content, followed by the quality of the video and audio.


Timestamp 1 [00:11:33]

"Considering YouTube for Research-based Products and Services"

Discussion on how YouTube can be beneficial for products and services that require research before purchase.


Timestamp 2 [00:13:25]

"Using YouTube for Lead Generation"

Exploring the objective of generating leads through a YouTube channel and how it can make marketing efforts more worthwhile.


Timestamp 3 [00:16:34]

"Setting Up and Planning Content for a YouTube Channel"

Tips on setting up a YouTube channel, including creating a profile, deciding on content style and frequency, and planning video topics in advance.


Timestamp 1 [00:20:25]

Importance of Consistency in Video Publishing

Consistency in publishing videos at least once a week is crucial for channel growth, as it allows YouTube's algorithm to gather data and recommend more of your content.


Timestamp 2 [00:23:05]

Consideration of Conversational Style in Videos

Conversational style videos, where the host interacts with another person, can be a good way to engage viewers and make content creation easier for some individuals.


Timestamp 3 [00:25:29]

Creating Content Based on Client Questions and Google Searches

Coming up with content ideas can be done by addressing the questions and inquiries of existing clients, as well as researching related questions on Google to provide valuable information to viewers.


The importance of promoting your channel [00:29:24]

Clarice discusses the importance of promoting your YouTube channel and suggests various strategies such as utilizing descriptions, pinned comments, end screens, and info cards.


Tools for YouTube video optimization [00:34:01]

Clarice recommends using TubeBuddy, a free tool for YouTube video optimization, to prioritize videos and find niche topics with less competition. She also mentions Morning Fame as a tool for analyzing video rankings and finding content ideas.


Using YouTube's own analytics [00:36:43]

Clarice mentions using YouTube Studio's analytics to track subscriber sources and progress. She also highlights the benefit of Morning Fame in discovering related videos and channels for additional content ideas.


The importance of subtitles [00:38:57]

Subtitles are helpful for viewers with accents or in situations where sound is not available.


Growing a YouTube channel [00:39:51]

Tips for growing a YouTube channel, including adding subtitles and making content more accessible.


The benefits of longer videos [00:42:31]

Creating longer videos can attract more ads and show stronger viewer interest, leading to YouTube promoting the channel.

Transcript
Jonny Ross:

It's episode 38 on the pod. With me today is Clarice Lin. Clarice, originally from Singapore, has been named one of the top social media influencers to follow by Plantable. We talk about starting your own YouTube channel and getting your first 100 subscribers. We discuss working out your objectives, setting up content creation, how to grow and promote fab tools you can use, and then focusing on getting from 100 to 1000. Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends. Welcome to the Johnny Ross Audio Experience. I'm Johnny Ross, founder and digital marketing strategist of Fleet Marketing. Each podcast, I'll be bringing you an expert to inspire you to give you some great business growth takeaways and to get you thinking about marketing and the bigger picture of how businesses can improve, adapt and grow. I look forward to sharing this with you on each podcast. So here we go. Hello and welcome. I've got Clarice Lynn with me, the ROI doctor and founder of Baseline Labs.

Jonny Ross:

How are you, Clarice?

Clarice Lin:

Hi, Johnny. Thank you for having me today.

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About the Podcast

Jonny Ross Fractional CMO
Getting marketing done
Join Jonny Ross, Fractional CMO (Chief Marketing Officer) & Digital Marketing Strategist, in his podcast The Jonny Ross Fractional CMO - formerly the Jonny Ross Audio Experience.

Full of stories, marketing tips, tricks and strategy, along with interviews from inspirational business leaders.

Looking for marketing strategy? Jonny delivers marketing consultancy, marketing training and marketing campaigns on a daily basis. This podcast is a place to share his wealth of knowledge with you, and to find experts across many different business fields and bring their inspirations and learning tips right into your ear!

Find Jonny over at:

His website https://jonnyross.com
On LinkedIn https://www.linkedin.com/in/jonnyross/
or on Twitter https://twitter.com/jonnyross.

He is also Founder of https://fleek.marketing and also runs a local Yorkshire Business Club https://www.facebook.com/groups/TheYorkshireBusinessClub/.

About your host

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Jonny Ross

Jonny Ross, Founder, Digital Strategist and orator of Fleek Marketing

Having worked in business management (including retail) for over 25 years, Jonny Ross understands the needs of business owners. He has a proven track record in SEO, social media, website design and website development, including experience of successfully unlocking Google penalties.

Jonny is also an established SEO and social media speaker and trainer and was recently listed as one of Business Insider’s “42 under 42” business leader rising stars.

In his spare time, Jonny enjoys spending time with his family, running, cooking and hosting dinner parties.

Jonny is a member of the Institute of Directors (IoD), a Member of the Chartered Management Institute and is also a qualified optician.